Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Role: Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in. As Director of Industry Marketing for Telecommunications, you'll own the narrative that makes ServiceNow irreplaceable to telco buyers. You know this industry-its pressures, its players, its language-and you know how to translate that knowledge into messaging that stops a CTO or VP of Operations mid-scroll and makes them say, "this is exactly what I need." But here's what makes this role different: you're not just a storyteller. You're building an AI-first marketing motion-one where AI agents, automated content workflows, and intelligent buyer signals are baked into how your team operates every day. What You'll Do - Own the industry narrative. Define ServiceNow's point of view for Telecom-crafting narratives that connect platform and portfolio capabilities to the real problems telco buying groups are solving right now: network operations transformation, BSS/OSS modernization, field service efficiency, and customer experience reinvention. Use AI to accelerate your industry research, synthesize competitive signals, and stress-test your messaging before it ever hits a sales deck. - Build buyer-specific messaging. Architect messaging tailored to distinct buyer personas-CIO, COO, Chief Network Officer, VP of Customer Operations-that moves from "we have a problem" to "ServiceNow is the answer." Leverage AI to generate, pressure-test, and rapidly iterate persona-specific content so your team ships more, faster, without sacrificing quality. - Set the AI-first standard across the team. Model what it looks like to use AI tools as a core part of the marketing workflow, not a nice-to-have. Coach your colleagues on how to build repeatable, AI-assisted content systems that scale your output and raise the quality bar across the board. - Drive pipeline, not just awareness. Partner closely with product marketing, Industry Go-to-Market, and field marketing to ensure industry narratives translate into pipeline-generating plays. - Run an AI-embedded content engine. Build thought leadership, executive briefs, event programming, and digital assets where AI is embedded in how content gets researched, drafted, personalized, and distributed. The expectation isn't just that you use AI-it's that your team can't imagine working without it. - Stay ahead of the industry. Track BSS/OSS players, hyperscaler partnerships, industry ecosystem dynamics, and the competitive landscape so your messaging is always credible and current. Use AI-powered listening and synthesis tools to monitor signals at a pace that would be impossible manually. - Represent ServiceNow externally. Show up at industry events, analyst briefings, and customer forums as a credible voice on telco transformation-and on what AI-powered marketing looks like in practice. Why This Matters Telcos are running some of the most complex operations on the planet-millions of customers, thousands of field technicians, aging infrastructure, and a mandate to transform while the lights stay on. The right narrative doesn't just win deals. It shifts how an entire industry thinks about what's possible. That's the opportunity in front of you. Qualifications To be successful in this role you have: - 12+ years of experience in B2B marketing, including 3-5+ years focused on the telecommunications industry or a similar vertical-specific marketing role. - Deep familiarity with the telecommunications industry-either from inside a telco, a key vendor in the ecosystem, or years of focused industry marketing coverage. You know what a telecom transformation really means, and you can talk to a network ops leader without a glossary. - Proven track record building industry or vertical marketing programs that influence pipeline-not just brand impressions. - A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored. - Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences). - You've fundamentally changed how you work in the last 12 months-and AI is why. You're not experimenting with AI on the side; it's how you research industries, stress-test messaging, generate first drafts, personalize at scale, and move faster than a team twice your size. You can speak specifically to how AI has reshaped your workflow, and you're actively raising the bar for the people around you. - You see AI as a strategic advantage, not a productivity shortcut. You understand how to prompt for insight, how to QA AI-generated content with a sharp editorial eye, and how to build repeatable AI-assisted content systems that your whole team can use. - Strong cross-functional collaboration skills; you're comfortable influencing without authority across product, sales, and demand generation teams. JV19 Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

• Translate business goals into actionable marketing strategies and operational frameworks • Deep-dive into complex marketing performance data and support leadership with actionable reports • Analyze marketing funnel and optimize measurement foundation • Lead day-to-day Marketing project management across initiatives • Act as the strategic communication bridge between Marketing & GTM

Role Description Sie sind die Stimme unseres Unternehmens – und das erste Wort, das potenzielle Kund:innen von uns hören. In dieser Position übernehmen Sie die proaktive Ansprache von Interessent:innen, bauen nachhaltige Kundenbeziehungen auf und schaffen durch gezielte Lead-Generierung die Grundlage für unseren Vertriebserfolg. Als Remote-Position bietet diese Stelle Ihnen maximale Flexibilität – mit der Freiheit, Ihren Arbeitstag eigenständig zu gestalten. Qualifications - Kommunikationsstärke – Sie formulieren klar, empathisch und überzeugend – auch wenn es mal schwierig wird. - Offenheit und Kontaktfreude – Sie gehen gerne auf Menschen zu und haben keine Scheu vor dem Telefon. - Selbstorganisation – Im Remote-Setting behalten Sie den Überblick und strukturieren Ihren Arbeitstag eigenständig. - Von Vorteil – aber kein Muss: Erfahrung im Telemarketing oder Vertrieb - Kenntnisse in CRM-Systemen - Sicherer Umgang mit digitalen Tools Requirements - Aktive telefonische Kontaktaufnahme mit potenziellen Neukund:innen - Qualifizierte Terminvereinbarungen für unser Vertriebsteam - Systematische Lead-Generierung und Datenpflege im CRM Benefits - Remote-Position mit maximaler Flexibilität - Freiheit, Ihren Arbeitstag eigenständig zu gestalten Company Description Dieses Stellenangebot richtet sich ausschließlich an Freelancer. Vergütung erfolgt auf Honorarbasis. Sind Sie für diese Art der Zusammenarbeit bereit?

Role Description The Specialist will independently manage, execute shopper marketing programs for assigned national retailer accounts. This includes budget ownership and day-to-day execution delivery for strategic retail partnership with proven ability to deliver measurable impact through execution excellence. This role will have to manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities. They will have proven ability to multiply team capabilities through process improvements. Responsibilities - Own end-to-end delivery for assigned small retail accounts including Costco, Save on Foods and Fed Coop. - Develop and implement insight driven occasion based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola Bottling and our trade partners. - Coordinate with internal teams, external partners, agencies, vendors and retail contacts to ensure seamless execution. - Manage marketing spend in accordance with program budgets; ensures productivity and strong return on investment of all marketing activities; priority setting and execution. - Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity. - Provide customer business and value opportunity assessments. - Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio. - Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives. - Prepare reports/presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations. - Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively. - Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development. Qualifications - Bachelor's degree or the equivalent combination of education and experience. - 3+ Years experience in Shopper marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency. Requirements - Ability to independently execute full cycle retail marketing at national accounts. - Strong organizational and project management skills with proven ability to manage competing priorities. - Strong attention to detail and ability to manage complex operational tasks including budget tracking, vendor coordination etc. - Proactive problem solving mindset with focus on eliminating friction and improving team efficiencies. - Proven ability to build trusted relationships with internal and external partners. - Strong communication skills: effectively communicates and builds relationships at all organizational levels. - Proven working experience in digital marketing, particularly within the industry. - Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management) and digital marketing to integrate programs holistically into the on and offline ecosystem of our retail partners. - Intermediate to Advanced MS PowerPoint, Word and Excel skills required. Benefits - Comprehensive benefits package designed to help employees achieve their best physical, mental, financial, and overall health and well-being. - Competitive compensation package. - Access to retirement and saving programs. - Family and employee assistance program. - Paid vacation and floater days. - Opportunities for employee volunteerism. - Commitment to sustainability and reducing our carbon footprint. - Recognition as one of Canada’s Best Employers for Diversity.