Specialist, Omni Marketing
Location
Canada
Posted
2 days ago
Salary
C$82.8K - C$92K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Specialist, Omni Marketing
CONA Services
Role Description The Specialist will independently manage, execute shopper marketing programs for assigned national retailer accounts. This includes budget ownership and day-to-day execution delivery for strategic retail partnership with proven ability to deliver measurable impact through execution excellence. This role will have to manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities. They will have proven ability to multiply team capabilities through process improvements. Responsibilities - Own end-to-end delivery for assigned small retail accounts including Costco, Save on Foods and Fed Coop. - Develop and implement insight driven occasion based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola Bottling and our trade partners. - Coordinate with internal teams, external partners, agencies, vendors and retail contacts to ensure seamless execution. - Manage marketing spend in accordance with program budgets; ensures productivity and strong return on investment of all marketing activities; priority setting and execution. - Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity. - Provide customer business and value opportunity assessments. - Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio. - Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives. - Prepare reports/presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations. - Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively. - Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development. Qualifications - Bachelor's degree or the equivalent combination of education and experience. - 3+ Years experience in Shopper marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency. Requirements - Ability to independently execute full cycle retail marketing at national accounts. - Strong organizational and project management skills with proven ability to manage competing priorities. - Strong attention to detail and ability to manage complex operational tasks including budget tracking, vendor coordination etc. - Proactive problem solving mindset with focus on eliminating friction and improving team efficiencies. - Proven ability to build trusted relationships with internal and external partners. - Strong communication skills: effectively communicates and builds relationships at all organizational levels. - Proven working experience in digital marketing, particularly within the industry. - Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management) and digital marketing to integrate programs holistically into the on and offline ecosystem of our retail partners. - Intermediate to Advanced MS PowerPoint, Word and Excel skills required. Benefits - Comprehensive benefits package designed to help employees achieve their best physical, mental, financial, and overall health and well-being. - Competitive compensation package. - Access to retirement and saving programs. - Family and employee assistance program. - Paid vacation and floater days. - Opportunities for employee volunteerism. - Commitment to sustainability and reducing our carbon footprint. - Recognition as one of Canada’s Best Employers for Diversity.
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