Winona

• Edit a variety of video content, including User Generated Content (UGC), explainer videos, and short-form digital content (15s, 30s, and 60s). • Apply consistent branding across all video assets while allowing for creative flexibility. • Manage multiple video projects simultaneously, ensuring timely delivery while meeting project deadlines. • Collaborate effectively with project managers, marketers, and other team members to bring creative visions to life. • Stay up-to-date with the latest video editing trends, best practices, and technologies.

• Develop, implement, and manage strategic email marketing campaigns. • Create and manage visually appealing email templates using our email platform's (iterable) drag-and-drop editor and basic HTML coding. • Set up and optimize automated email flows, campaigns, and track links. • Monitor and manage the company's email inbox, responding to inquiries and forwarding emails to relevant teams. • Analyze key email marketing metrics, including open rates, click-through rates, conversions, and other campaign performance indicators. • Conduct A/B testing and interpret data to identify opportunities for improvement. • Generate detailed reports and provide actionable insights based on email performance data. • Create and submit support tickets when needed. • Ensure all campaigns use properly functioning dynamic Handlebars variables for personalization and customization. • Optimize email design for an optimal viewing experience across mobile and desktop devices, including dark mode compatibility. • Manage and maintain the company's customer database and related spreadsheets, ensuring data accuracy and integrity. • Attend client meetings, take comprehensive notes, and effectively communicate key information to cross-functional teams. • Utilize project management software such as ClickUp to stay organized and effectively manage tasks and deadlines.

• Answering patient inquiries about Winona’s products and services through text message, email and phone calls. • Making inbound and outbound calls to answer questions or concerns while ensuring a high level of customer service in all interactions. • Delivering information about Winona’s offerings. • Ensuring patient satisfaction and maintaining professional patient support. • Handling patient complaints and identifying the appropriate response and strategy to solve issues as quickly as possible. • Keeping records of patient interactions, processing patient accounts, and filing documents. • Assisting doctors with various requests to handle specific patient issues/questions. • Providing excellent service to both internal department teams as well as external customers.

• Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback • Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications. • Define messaging framework and narrative strategy that guides channel copy • Design and optimize end-to-end customer journeys and key touchpoints • Build segmentation frameworks and personalization strategies using behavioral and predictive insights • Establish a testing roadmap and experimentation strategy to improve performance • Define KPIs, analyze trends, and translate data into actionable insights • Design lifecycle automation architecture to support scalability and efficiency • Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals • Review and assess department tools to determine best fit • Own LCM competitor and industry research • Manage end-to-end ownership of the customer lifecycle strategy and overall journey design

• Design, maintain, and execute comprehensive manual test cases and scenarios for web, mobile, and API features. • Conduct various types of testing, including functional, regression, exploratory, UI, and cross-platform testing across major browsers, Windows, macOS, Android, and iOS. • Test REST APIs using tools like Postman and validate backend data using basic SQL queries. • Log detailed, reproducible bugs and track defects from initial logging through to resolution using tools like ClickUp. • Validate fixes and perform re-testing to confirm issues are resolved. • Collaborate with developers, product managers, and QA peers in an Agile/Scrum environment to review requirements, troubleshoot issues, and ensure product quality. • Participate in sprint planning, daily standups, and retrospectives. • Proactively identify risks, edge cases, and opportunities for process improvement. Provide clear, timely feedback to development teams and contribute to QA documentation, including test plans and checklists.

• Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience • Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit • Build and maintain a pipeline of vetted creators ready for outreach • Track sourcing efforts in Airtable or similar systems • Execute daily outreach to creators via DM, email, and platforms • Personalize outreach messaging to increase response and conversion rates • Follow up consistently to maximize creator onboarding • Negotiate basic deliverables, timelines, and usage rights when needed • Maintain organized tracking of outreach status, responses, and onboarding progress • Manage day-to-day communication with active creators • Coordinate deliverables, deadlines, and content approvals • Ensure creators understand briefs, hooks, and conversion-focused angles • Collect, organize, and store content for internal use (ads, organic, whitelisting) • Assist in briefing creators with clear direction based on winning angles • Keep creator database updated and segmented (new, active, top performers) • Support campaign launches and ongoing testing initiatives

• Design visually compelling, conversion-focused ad creatives across platforms such as Meta, TikTok, display networks, and other digital advertising channels. • Collaborate with the marketing team to understand campaign goals, messaging, and target audience demographics. • Analyze ad performance metrics and engagement data to identify opportunities for creative optimization. • Support video editors by creating design assets and graphics used in video ads. • Design and review marketing emails in collaboration with the Lifecycle Marketing (LCM) team. • Assist with organizing and managing email files and assets within Iterable. • Support the LCM team with email-related design requests. • Produce static ad creatives and variations for ongoing marketing campaigns (typically 4–5 requests per week). • Design social media graphics and assets when additional support is needed. • Occasionally assist with print materials for campaigns or merchandise launches. • Maintain organized design files and asset libraries to support team collaboration and efficiency.

• Lead the end-to-end design process for complex web projects, from initial concept through to final implementation. • Develop and drive design strategies that align with business goals and enhance user experience. • Translate strategic briefs into high-fidelity designs within Figma that strictly adhere to our design system and industry best practices. • Create detailed wireframes and high-fidelity mockups that effectively communicate design concepts. • Ensure designs are responsive, accessible, and optimized for various devices and platforms. • Work closely with product managers, developers, and other stakeholders to ensure design feasibility and alignment with project requirements. • Facilitate design discussions and present design solutions to stakeholders, effectively communicating the rationale behind design choices. • Contribute to the development and maintenance of design systems, ensuring consistency and scalability across digital products. • Apply and enforce design standards and guidelines to maintain a cohesive visual language. • Manage multiple projects by following priorities set by leadership or project managers, ensuring deadlines are met while maintaining high design quality. • Coordinate with project managers and other team members to ensure timely delivery of design assets. • Stay abreast of industry trends, emerging technologies, and best practices to continually enhance design skills and methodologies. • Identify opportunities for innovation and implement new design approaches to improve user experience. • Conduct thorough testing of design solutions to ensure they meet user needs and project specifications. • Review and validate design implementations to ensure they align with the established design vision and standards. • Maintain comprehensive design documentation, including user flows, wireframes, and design specifications, to support the development process. • Ensure clear and effective communication of design decisions and changes to team members and stakeholders.

• Timeline Ownership: Own project timelines, priorities, and due dates for features, enhancements, and long-term initiatives. • Strategic Planning: Work closely with the Product Manager and Dev Team Leads to prioritize tasks, balancing business impact against resources and trade-offs (e.g., quality vs. speed). • Execution: Monitor current sprint work while keeping sight of long-term roadmap goals and milestones. • Agile Ceremony Lead: Facilitate key Sprint Events including Daily Stand-Ups, Retrospectives, and Sprint Planning/Sizing. • Demos & Reporting: Facilitate Weekly Demo Meetings, preparing agendas based on current progress and high-priority items. • Action Items: Ensure clear follow-ups from all sprint events are documented, tracked, and communicated. • Data Integrity: Maintain up-to-date ticket statuses to prevent workflow disruptions and ensure all requirements/ambiguities are documented centrally. • Resource Assignment: Review tickets to identify required teams (Backend, Frontend, Quality Assurance) and work with leads to ensure proper resource allocation. • Active Monitoring: Flag tickets that are stagnant or in a specific status for too long. • Support Coordination: Participate in support workflows by responding to Patient Care or Physician team requests and flagging critical issues for investigation. • Liaison: Serve as the point of contact for multiple internal departments to manage and coordinate requirements dependent on the development team. • Communication: Keep leadership and stakeholders aligned on progress, changes in scope, or major blockers through periodic updates. • Documentation: Maintain shared project trackers, dashboards, and onboarding materials for new team members.