• Develop channel-level strategies for clients • Google Ads campaigns and SEA keyword analysis • Plan, set up, optimize and analyze SEA campaigns • Write ad copy • Prepare reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing • Reporting and analyses • Conversion tracking with Google Tag Manager and Google Analytics • Develop tracking concepts for websites • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Create landing page drafts/mockups • Optimize the user funnel for conversions • Email outreach • Design emails/sequences using Apollo or similar tools • Optimization and analysis • Further development of channels • Identify new trends and opportunities • Collaborate with the Project Manager • Prepare reports, analyses and documentation • Occasional customer support: participate in client meetings

• Own the strategy, execution, and performance of paid acquisition across multiple channels • Manage and optimize campaigns • Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing • Partner with Regional Field Marketing teams • Support Revenue Marketing's acquisition goals • Partner with Brand, Content, Product Marketing, and Web Marketing • Own paid media reporting, performance analysis, budget recommendations • Manage agency partners • Continuously evaluate new channels, technologies, AI-enabled workflows

• Develop, manage, and optimize paid digital advertising campaigns for U.S.-based brands. • Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads. • Develop campaign strategies aligned with business objectives. • Build and organize campaign structures, ad sets, and audiences. • Monitor campaign performance and make ongoing optimizations. • Research and build high-performing target audiences. • Create and manage audience segmentation for prospecting and remarketing campaigns. • Optimize bidding strategies, placements, and campaign objectives. • Continuously improve campaign performance through testing and data analysis. • Collaborate with internal teams to develop effective ad creatives and messaging. • Conduct A/B testing on ad copy, creative assets, audiences, and landing pages. • Analyze creative performance and recommend improvements. • Manage daily, weekly, and monthly advertising budgets. • Allocate spend based on campaign performance and business priorities. • Monitor pacing to ensure budgets are utilized effectively. • Configure and monitor conversion tracking across advertising platforms. • Prepare recurring performance reports summarizing key metrics and present recommendations. • Monitor campaign performance daily, identify underperforming campaigns, and implement corrective actions.

• Upload, manage, and monitor paid campaigns across platforms like Meta, LinkedIn, and TikTok • Assist with remarketing and audience targeting campaigns • Coordinate creative uploads, ad copy updates, and campaign changes • Monitor campaign performance and flag opportunities for optimization • Help maintain reporting dashboards and track key performance metrics • Work with the marketing and creative teams to launch new campaigns quickly • Use AI tools to improve workflow efficiency, generate ideas, and support campaign execution