• Work with our dev team to ensure the website is functioning as it should, and roll out improvements. • Own our product catalog end to end: list new products, keep titles, descriptions, images, variants, pricing, and inventory accurate and in sync. • Assist with the build out and maintenance of landing pages for our paid campaigns, working hand-in-hand with the media buying team. • Merchandise the store: homepage, collections, navigation, seasonal refreshes, search & filtering. • Build, QA, and launch promotions: flash sales, discount codes, BOGO, and sampler flows, so nothing breaks at launch. • Assist the team in pulling data and putting together recurring reports. • Use data and session recordings to find friction, run A/B tests, and continuously improve the site. • Launch new products. • Assist the team with building out AI powered workflows.

• Own the end-to-end digital prescription journey, continuously improving experiences from prescription capture and health insurance card scanning through checkout and order confirmation. • Drive product strategy and experimentation by leveraging customer insights, analytics and A/B testing to improve conversion, customer satisfaction and sustainable business growth. • Shape the future of digital healthcare by identifying opportunities to apply AI, personalisation and intelligent recommendation capabilities that enhance customer value and increase basket growth. • Partner closely with Engineering, UX, Pharmacy, Legal, Commercial and Data teams to deliver scalable, compliant and customer-centric product solutions. • Define product success through measurable outcomes, translating business goals and customer feedback into an impactful product roadmap focused on conversion, Rx order growth and customer experience.

• Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). • Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. • Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. • Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. • Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. • AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.

• Be responsible for the profitability, promotion, pricing, and merchandising plans for E&O products • Work with the commercial teams to develop and execute the channel marketing strategies and plans to sell E&O inventory • Collaborate with the connected commerce team to ensure accurate and optimal merchandising and marketing tactics support your business strategies • Analyze and track POS, inventory, traffic, and other key success metrics • Work across internal departments and systems to ensure approved pricing and product allocation follows your strategies • Partner with the Sales and Finance teams to manage listings, maximizing sales and profitability