• Provide daily operational coordination and direction to a talented portfolio team to ensure unified project execution • Architect and execute comprehensive, simultaneous launch plans for multiple global products • Conduct deep-dive buyer persona research and win/loss analysis to capture the authentic voice of the customer • Partner directly with sales enablement teams to design training curricula and tools that turn technical features into commercial success

• Define and execute a multi-channel GTM strategy to accelerate revenue and growth. • Lead branding and storytelling to craft a compelling narrative and market position. • Oversee paid advertising, social channels, partnerships, and influencer programs. • Collaborate cross-functionally with product, sales, design, and customer success. • Set budgets, forecast outcomes, and measure ROI across channels. • Build, mentor, and scale the marketing function as the company grows. • Develop and deploy high-impact marketing campaigns and dashboards to track performance.

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns • Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience • Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions • Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience • Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

• Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget • Build comprehensive 360-degree plans for all campaigns across offline & digital • Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing • Track the results of all campaigns and perform analysis / learnings for improvements • Track competitor activities and develop suitable marketing responses • Manage assigned budgets, vendor accruals & payments in line with Finance policies • Ensure the required permits for marketing promotions are in place • Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines • Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition. • Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing • Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs • Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights • Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels. • Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital. • Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch • Collaborate with PR to ensure optimal media exposure on periodic basis • Demonstrate brand values in everyday life at work • Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work • Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements • Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. • A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.