• We are looking for a Senior Creative Strategist to own the creative direction of our paid media. Great creative is our number one growth lever and we need someone who lives and breathes direct response. • You will crack new avatars and angles, turn them into concepts that convert on cold traffic, and squeeze every winner for everything it is worth through relentless iteration. You do not just pitch ideas. You own whether they win. • Your mission: create the winning ads that scale this brand. Research, angle, brief, test, iterate, repeat. • Angle & Concept Development - Crack new winning avatars, angles, and hooks across our core formats including native statics, video scripts, VSL, AI avatar ads, and UGC - Mine voice-of-customer insight from reviews, Reddit, comments, and competitor ads and turn it into angles people actually respond to - Build iterations off every winner to scale it as far as it will go before it fatigues - Maintain a living angle and hook library so the team always has the next test queued - Diagnose losers fast and turn the insight into the next concept to run • Brief & Script Writing - Write sharp briefs and scripts that editors and UGC creators can execute against without guesswork - Apply direct response fundamentals to every piece of copy you produce - Brief the graphic designer on static ad concepts with clear direction on hook, visual, and CTA - Work with the CRO specialist to ensure landing page copy matches the angle and avatar of each campaign • Testing & Performance Ownership - Own the creative testing roadmap, deciding what gets tested, reading the performance data, and calling the winner - Work closely with the media buyer to understand what is performing and what to prioritize next - Read ad account data and translate it into better creative decisions - Track your own hit rate and output volume and improve both over time

• Conceptualize and deliver high-impact campaigns with clear value propositions that resonate with our diverse B2B2C audience, from real estate developers, owners, and property managers to residents, vendors, and visitors. • Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy based on data. • Collaborate cross-functionally to understand technical updates and translate them into intuitive, value-driven content narratives. • Partner with the marketing team, to ensure seamless execution, platform-native formatting, and consistency. • Leverage existing and new A.I. tools and workflow builders to efficiently execute, produce, and scale your creative concepts without sacrificing brand voice or quality. • Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.

Role Description We are looking for a Senior Creative Strategist to own the creative direction of our paid media. Great creative is our number one growth lever and we need someone who lives and breathes direct response. You will crack new avatars and angles, turn them into concepts that convert on cold traffic, and squeeze every winner for everything it is worth through relentless iteration. You do not just pitch ideas. You own whether they win. Your mission: create the winning ads that scale this brand. Research, angle, brief, test, iterate, repeat. What you'll do - Angle & Concept Development - Crack new winning avatars, angles, and hooks across our core formats including native statics, video scripts, VSL, AI avatar ads, and UGC. - Mine voice-of-customer insight from reviews, Reddit, comments, and competitor ads and turn it into angles people actually respond to. - Build iterations off every winner to scale it as far as it will go before it fatigues. - Maintain a living angle and hook library so the team always has the next test queued. - Diagnose losers fast and turn the insight into the next concept to run. - Brief & Script Writing - Write sharp briefs and scripts that editors and UGC creators can execute against without guesswork. - Apply direct response fundamentals to every piece of copy you produce. - Brief the graphic designer on static ad concepts with clear direction on hook, visual, and CTA. - Work with the CRO specialist to ensure landing page copy matches the angle and avatar of each campaign. - Testing & Performance Ownership - Own the creative testing roadmap, deciding what gets tested, reading the performance data, and calling the winner. - Work closely with the media buyer to understand what is performing and what to prioritize next. - Read ad account data and translate it into better creative decisions. - Track your own hit rate and output volume and improve both over time. Qualifications - Proven direct response creative strategy experience at an 8 figure brand. - A portfolio of ads with real performance behind them including winning concepts, hit rate, and total spend your creatives have run on Meta. - Deep command of DR fundamentals including avatars, mechanisms, hooks, pacing, and what drives conversions. - Sharp at voice-of-customer research and translating raw insight into testable angles. - Data-driven. You read ad account performance and turn it into better creative decisions. - Strong copywriting instincts and the ability to brief editors and UGC creators clearly. - Experience in health, wellness, or supplements is a strong plus. Requirements - Experience with AI avatar ad production including HeyGen or equivalent. - Background in native advertising including advertorials and listicles. - Experience working alongside a media buyer in a closed loop creative testing environment. Benefits - High impact work. Your angles run with 7 figure monthly budgets behind them. We pay uncapped 3% of ad spend on your winning creatives so as we scale, you scale. - Work with the best. You will be embedded in a team of A players moving fast with high standards across every function. - Full ownership. We trust our operators to run their lane without being micromanaged. - Growth trajectory. Top performers will grow into leadership roles as we scale toward 9 figures. - We are building something generational. Our goal is to become a multiple 9 figure household supplement brand in the largest retailers across the US. Compensation & Perks - Base salary plus uncapped 3% of ad spend performance bonus on your winning creatives. - Fully remote, work from anywhere. - High autonomy, you own your function and your outcomes. - Real growth opportunity, we invest in your development as we scale.

• Work closely with marketing team to produce new creative ideas for Mashreq NEO, promotional campaigns, and marketing communications, in line with business objectives for the campaigns. • Takes input from marketing team to ensure that designs meet organizational standards and brand expectations, express ideas/concepts accurately. • Develop creative concepts & also has experience in adapting layouts into different mediums & sizes. • Create visually compelling designs, graphics, and layouts for marketing campaigns, social media content, emails, mobile notifications, and other marketing / advertising materials targeting existing to bank and new to bank customers. • Ensure all designs and creative outputs are consistent with Mashreq NEO brand guidelines, maintaining a cohesive and impactful visual identity across all mediums. • Expertise in adapting and optimizing layouts, designs, and visuals for various digital and print mediums, ensuring seamless integration and effectiveness across different platforms and sizes. • Collaborate effectively with cross-functional teams, including marketing managers and product team to understand project requirements and deliver designs that meet objectives. • Stay updated on design trends, emerging technologies, and best practices in graphic design and digital media to infuse creativity and innovation into design strategies. • Take an active role in crafting compelling written content to complement visual designs, including but not limited to, headlines, taglines, captions, and concise copy for marketing collateral, ensuring a cohesive blend of creative visuals with impactful messaging. • Develop and maintain consistency in brand voice and messaging across all creative outputs, ensuring that written content aligns seamlessly with the visual elements. • Capability in leveraging AI tools and platforms to enhance end-to-end campaign creative development, including ideation, content generation, visual design, and adaptation across formats. This includes the effective use of generative AI (e.g. image, video, and text tools) to accelerate production, improve creative quality, and optimise outputs for performance across digital and offline channels. • Strong understanding of retail banking to deliver innovative, high-impact campaigns while maintaining brand integrity, regulatory compliance, and quality standards.