Role Description We are looking for a Senior Creative Strategist to own the creative direction of our paid media. Great creative is our number one growth lever and we need someone who lives and breathes direct response. You will crack new avatars and angles, turn them into concepts that convert on cold traffic, and squeeze every winner for everything it is worth through relentless iteration. You do not just pitch ideas. You own whether they win. Your mission: create the winning ads that scale this brand. Research, angle, brief, test, iterate, repeat. What you'll do - Angle & Concept Development - Crack new winning avatars, angles, and hooks across our core formats including native statics, video scripts, VSL, AI avatar ads, and UGC. - Mine voice-of-customer insight from reviews, Reddit, comments, and competitor ads and turn it into angles people actually respond to. - Build iterations off every winner to scale it as far as it will go before it fatigues. - Maintain a living angle and hook library so the team always has the next test queued. - Diagnose losers fast and turn the insight into the next concept to run. - Brief & Script Writing - Write sharp briefs and scripts that editors and UGC creators can execute against without guesswork. - Apply direct response fundamentals to every piece of copy you produce. - Brief the graphic designer on static ad concepts with clear direction on hook, visual, and CTA. - Work with the CRO specialist to ensure landing page copy matches the angle and avatar of each campaign. - Testing & Performance Ownership - Own the creative testing roadmap, deciding what gets tested, reading the performance data, and calling the winner. - Work closely with the media buyer to understand what is performing and what to prioritize next. - Read ad account data and translate it into better creative decisions. - Track your own hit rate and output volume and improve both over time. Qualifications - Proven direct response creative strategy experience at an 8 figure brand. - A portfolio of ads with real performance behind them including winning concepts, hit rate, and total spend your creatives have run on Meta. - Deep command of DR fundamentals including avatars, mechanisms, hooks, pacing, and what drives conversions. - Sharp at voice-of-customer research and translating raw insight into testable angles. - Data-driven. You read ad account performance and turn it into better creative decisions. - Strong copywriting instincts and the ability to brief editors and UGC creators clearly. - Experience in health, wellness, or supplements is a strong plus. Requirements - Experience with AI avatar ad production including HeyGen or equivalent. - Background in native advertising including advertorials and listicles. - Experience working alongside a media buyer in a closed loop creative testing environment. Benefits - High impact work. Your angles run with 7 figure monthly budgets behind them. We pay uncapped 3% of ad spend on your winning creatives so as we scale, you scale. - Work with the best. You will be embedded in a team of A players moving fast with high standards across every function. - Full ownership. We trust our operators to run their lane without being micromanaged. - Growth trajectory. Top performers will grow into leadership roles as we scale toward 9 figures. - We are building something generational. Our goal is to become a multiple 9 figure household supplement brand in the largest retailers across the US. Compensation & Perks - Base salary plus uncapped 3% of ad spend performance bonus on your winning creatives. - Fully remote, work from anywhere. - High autonomy, you own your function and your outcomes. - Real growth opportunity, we invest in your development as we scale.

• Work closely with marketing team to produce new creative ideas for Mashreq NEO, promotional campaigns, and marketing communications, in line with business objectives for the campaigns. • Takes input from marketing team to ensure that designs meet organizational standards and brand expectations, express ideas/concepts accurately. • Develop creative concepts & also has experience in adapting layouts into different mediums & sizes. • Create visually compelling designs, graphics, and layouts for marketing campaigns, social media content, emails, mobile notifications, and other marketing / advertising materials targeting existing to bank and new to bank customers. • Ensure all designs and creative outputs are consistent with Mashreq NEO brand guidelines, maintaining a cohesive and impactful visual identity across all mediums. • Expertise in adapting and optimizing layouts, designs, and visuals for various digital and print mediums, ensuring seamless integration and effectiveness across different platforms and sizes. • Collaborate effectively with cross-functional teams, including marketing managers and product team to understand project requirements and deliver designs that meet objectives. • Stay updated on design trends, emerging technologies, and best practices in graphic design and digital media to infuse creativity and innovation into design strategies. • Take an active role in crafting compelling written content to complement visual designs, including but not limited to, headlines, taglines, captions, and concise copy for marketing collateral, ensuring a cohesive blend of creative visuals with impactful messaging. • Develop and maintain consistency in brand voice and messaging across all creative outputs, ensuring that written content aligns seamlessly with the visual elements. • Capability in leveraging AI tools and platforms to enhance end-to-end campaign creative development, including ideation, content generation, visual design, and adaptation across formats. This includes the effective use of generative AI (e.g. image, video, and text tools) to accelerate production, improve creative quality, and optimise outputs for performance across digital and offline channels. • Strong understanding of retail banking to deliver innovative, high-impact campaigns while maintaining brand integrity, regulatory compliance, and quality standards.

Role Description We are hiring the person who will own and further grow our HubSpot department. This is not a strategist seat where work gets handed to you. You will lead the HubSpot service line: the offerings, the delivery standard, the client relationships, and the growth of the line itself. The core skill we are hiring for is translation. Clients rarely arrive with a clean brief. They arrive with pain: deals falling through cracks, marketing and sales pointing at each other, reporting nobody trusts, a portal that grew sideways for three years. Your job is to sit with that mess, find the real problem underneath the stated one, and turn it into a plan the client believes in, a scope our team can execute, and an engagement that delivers what was promised. That means you own the full arc: - Diagnose: Run discovery and audits. Ask the questions the client didn't know to ask. Separate the symptoms from the disease. - Plan: Turn pain points into a documented solution architecture: what we'll build, in what order, and why it serves the revenue motion rather than the ticket list. - Scope: Put real numbers on it. Hours, phases, timelines, pricing. You write scopes that sales can sell and delivery can hit, and you know the difference between a scope that wins the deal and a scope that survives the project. - Drive: Lead the implementation. You won't build every workflow yourself, but you own the outcome. You keep the team aligned, the client informed, and the project on the rails, and you flag risk before it becomes a fire. - Grow: Over time, you shape the service line itself: productized offerings, delivery frameworks, team capability, and the standards that make our HubSpot work better than what clients get elsewhere. This role is AI-forward, and that is not a buzzword. How HubSpot admins work is changing, and we want someone who is already on the other side of that shift. The old model is clicking through the UI to build everything by hand. The new model is working alongside AI: using the agent CLI and the HubSpot MCP to build, audit, and modify portals programmatically, and designing agentic workflows that do work no human should be doing manually. We expect this person to be all in on AI in both directions: - On the delivery side: You leverage AI as a force multiplier in your own work: portal audits, data transformation, documentation, build acceleration. You treat the agent CLI and MCP as core tools of the trade, not novelties. - On the solution side: You bring AI-powered solutions to clients. That means designing agentic workflows inside their revenue systems, applying HubSpot's native AI capabilities where they fit, and recognizing when a client problem is best solved by an agent rather than another workflow. Qualifications - Proven experience leading HubSpot implementations end to end, ideally at a HubSpot Solutions Partner agency (3+ years agency experience) - Deep, hands-on knowledge across all hubs, Starter through Enterprise - Demonstrated experience scoping client engagements: phases, hours, pricing, and delivery accountability - Hands-on experience working with HubSpot programmatically: agent CLI, HubSpot MCP, APIs, or similar, plus real examples of AI and agentic workflows you have built or deployed - Strong grasp of marketing and sales operations and how they connect into one revenue system - Fluency with HubSpot's native AI tools and the broader LLM and agent landscape - Experience with other CRM and marketing automation platforms is a plus Requirements - You find the real problem. Clients ask for a workflow when they need a data model. You recognize the gap between what was requested and what the business needs, and you can say so in a way the client thanks you for. - You can put a number on it. Plenty of strategists can whiteboard a solution. Far fewer can scope it: break it into phases, estimate the hours honestly, and price it so the project succeeds for both sides. If you have never owned a scope that you then had to deliver against, this will be a hard seat. - You are already working the new way. If your entire HubSpot practice lives inside the UI, this is not the right seat. We want someone who reaches for the agent CLI, the MCP, and AI tooling by default, and who gets genuinely excited about what agentic workflows make possible for clients. - You lead without waiting to be asked. You come into the week with a plan already written. You keep clients and leadership informed without being chased. If we have to ask you for status, something is already broken. - You think in systems, not tickets. When you architect the sales side, you are already thinking about how it feeds marketing, reporting, and the client's next twelve months. - You can hold a room. Discovery calls, working sessions, hard conversations about scope and tradeoffs. You convey technical concepts to non-technical stakeholders and strategic tradeoffs to technical ones. - You flag risk early and in writing. "This data is going to be a mess and here is how that affects the timeline" is exactly the call we want on Monday, not the discovery we make on Friday. - You want to build something, not just serve accounts. The right person sees this role as ownership: offerings, standards, team, and growth. Benefits - Salary range: $90,000 to $110,000 per year, commensurate with experience - Unlimited PTO - Medical/dental/vision/life insurance - 401(k) with 5% match

• Lead end-to-end creative development for paid social ads • Develop performance-driven creative strategies • Edit and produce UGC videos • Analyze creative performance to refine strategy