• Diriger la stratégie de marque et de développement de l'audience de RTINGS.com afin d'accroître sa notoriété, sa crédibilité et la demande directe à l'échelle mondiale pour notre laboratoire de tests indépendant • Relève directement du président  • Être responsable de la marque, des relations publiques, des communications, des médias sociaux organiques, du SEO, des infolettres et de la croissance de l'audience organique • Gérer, encadrer et développer un équipe de marketing performante  • Définir la vision à long terme du département de Marketing, y compris les capacités, les canaux, la structure et les initiatives nécessaires pour permettre à RTINGS.com de poursuivre sa croissance au-delà de son modèle actuel  • Définir et suivre des indicateurs de performance (KPI) clairs liés à la notoriété de la marque, à sa réputation et à la croissance de l'audience (p.ex.: volume de recherches de marque, trafic direct, part de voix, sentiment envers la marque et contribution des nouveaux membres en début de parcours)  • Collaborer étroitement avec l'équipe de Croissance, qui est responsable de l'acquisition payante, de la conversion, du marketing relationnel (lifecycle) et de la fidélisation, afin de s'assurer que les équipes de Marketing et Croissance contribuent aux mêmes objectifs d'affaires  • Travailler en étroite collaboration avec les équipes de Produit, Revenus, Opérations et les autres départements afin d'offrir une expérience utilisateur fluide à forte valeur ajoutée

• Source content from Preferred Partners and business stakeholders • Ensure branding, promotions, and products are presented accurately in marketing campaigns • Execute multi- and single-partner digital and print products • Follow established processes to drive the performance of marketing programs • Proofread, edit, and fact-check content • Facilitate the internal review and approval process for marketing projects • Collaborate with Supplier Partners and the Marketing Data Segmentation Manager • Complete quality assurance of digital marketing products • Attend educational seminars and webinars to refine skills

Role Description EQL Tech is partnering with a stealth, early-stage physical AI health startup to bring on a Contract PR & Marketing Lead for a 1-3 month engagement. The company turns real-world sensor data into clinical-grade health insight. - You'll be this company's entire marketing and communications function for the length of the engagement. - Direct access to all three founders, near-total creative latitude, and no infrastructure or committee to navigate. - Narrative: Reposition the website messaging to clearly convey what the company does and why it matters. - Founder visibility: Build the founders' LinkedIn presence into a credible, consistent channel. - Presence: Establish the social cadence and voice for the company. - Launch readiness: Prepare press and partner-facing materials for immediate use upon seed round and partnership announcements. - Legacy: Leave behind a playbook for the team to run after the engagement ends. Qualifications - Track record of taking a technical company from invisible to credible. - Experience as an independent operator: Fractional CMO, ex-agency strategist, or startup marketing lead. - Proven transformation with before/after work to showcase. - Exceptional writing skills to translate clinical AI substance into accessible language. - Domain fluency in AI or health-tech preferred; genuine interest in the space essential. - Self-directed execution with comfort in shipping without a brief. - Nice to have: prior fractional CMO or agency leadership experience; portfolio work in regulated or clinical spaces; existing relationships with health-tech or AI press. Requirements - Direct access to all three founders, with no committee or layers to navigate. - Near-total ownership of narrative and channel strategy. - Join at the exact inflection point, pre-seed-announcement and pre-partnership-news. - Realistic scope to continue the engagement as the company scales past its raise. Benefits - Remote work opportunity. - Contract position in Marketing & Communications.

• Participate in the website's SEO optimization. • Help improve Scalingo's visibility on search engines and AI assistants. • Conduct keyword research and propose content optimizations. • Monitor SEO performance and identify areas for improvement. • Ensure SEO best practices are applied when publishing content. • Help write and format blog articles, LinkedIn posts, newsletters, web pages and case studies. • Adapt content to different distribution channels. • Publish content on the CMS and platforms used by the team. • Perform market and competitor research. • Contribute to structuring the marketing content library. • Assist in preparing trade shows, conferences, webinars and partner events. • Contribute to logistical coordination (booths, swag, materials, vendors, etc.). • Help create and update marketing materials. • Ensure content consistency with the brand identity. • Take part in post-event debriefs and feedback. • Track tasks in project management tools. • Document marketing processes and best practices. • Organize the team's content and resources. • Conduct marketing and competitive monitoring. • Propose simple improvements to working methods.