• Generate qualified leads through multi-channel outbound outreach — including cold calls, emails, LinkedIn, video messages, SMS, and more. • Responding promptly to inbound inquiries and marketing-generated leads to qualified opportunities. • Conduct thorough research on target accounts and personas to craft personalized outreach that resonates with CFOs, HR leaders, and PE sponsors. • Schedule and coordinate discovery calls or GateWay product demos for Account Executives. • Collaborate with Sales, Marketing, and Revenue Operations to refine outreach strategies, messaging, and account-based campaigns. • Maintain accurate records of activity and prospective engagement in Salesforce, consistently meeting or exceeding activity and conversion metrics. • Share market insights and feedback with sales and product teams to improve positioning and go-to-market strategies. • Partner closely with Account Executives to ensure a steady flow of qualified pipeline that supports revenue goals. • Leverage sales enablement materials (pitch decks, case studies, competitive insights) to engage prospects effectively.

• Conduct outbound prospecting via email, LinkedIn, and cold calls to generate qualified leads within the **legal tech, LegalTech or Legal SaaS.** • Research and identify target accounts (law firms, legal departments, compliance divisions). • Qualify leads through discovery calls and assess fit for the company’s LegalTech solutions. • Book demos and meetings for Account Executives to close new business. • Collaborate closely with marketing to refine outreach strategies and messaging. • Track and manage all activities in the company’s CRM (HubSpot/Salesforce). • Stay up to date with legal industry trends, regulatory updates, and competitive landscape.

• Support Shure’s top strategic integrators with technical expertise, demos, and product training. • Work closely with engineering teams at partner organizations to answer technical questions and guide solution design. • Collaborate with procurement, marketing, sales, and engineering leadership across multiple accounts. • Join high-visibility events (sales kickoffs, education summits, federal summits, private tradeshows, webinars) and present confidently to large audiences. • Create compelling presentation content - leveraging tools like Copilot when needed. • Troubleshoot technical challenges and help partners navigate Shure’s ecosystem and resources. • Serve as a force multiplier for the Strategic Channel Leader across day‑to‑day support and major events. • Focus on the AV/IT strategic channel accounts, executing strategic plans to identify and engage with key technical stakeholders and departments to drive new product adoptions and maintain current market share. • Execute education programs and presentations with Account Management and field reps to increase awareness and understanding of the benefits of Company product categories. • Support channel partner sales and design teams as a technical consultant for customer projects. • Work closely with business leaders to align on growth opportunities. • Responsible for co-selling and demos with channel account managers to enterprise clients. • Anticipate customer needs and overcome competitive sales objections while positioning products against competition.

• Own inbound speed-to-lead: respond quickly, qualify inbound interest, and schedule high-quality meetings. • Execute consistent outbound prospecting every week, regardless of inbound volume. Deliver a strong buyer experience through clear communication, storytelling, and discovery-driven conversations. • Research accounts and personas to tailor messaging that resonates in your region and language market. • Partner with your Drive Team to align on territory strategy, target accounts, and follow-through plans. • Drive pipeline that becomes qualified pipeline, validated by the Sales Rep and moved into active working pipeline. • Maintain accurate activity and pipeline tracking in Salesforce and engagement tools. • Continuously improve outreach and qualification through coaching, iteration, and market insights.