• Support Shure’s top strategic integrators with technical expertise, demos, and product training. • Work closely with engineering teams at partner organizations to answer technical questions and guide solution design. • Collaborate with procurement, marketing, sales, and engineering leadership across multiple accounts. • Join high-visibility events (sales kickoffs, education summits, federal summits, private tradeshows, webinars) and present confidently to large audiences. • Create compelling presentation content - leveraging tools like Copilot when needed. • Troubleshoot technical challenges and help partners navigate Shure’s ecosystem and resources. • Serve as a force multiplier for the Strategic Channel Leader across day‑to‑day support and major events. • Focus on the AV/IT strategic channel accounts, executing strategic plans to identify and engage with key technical stakeholders and departments to drive new product adoptions and maintain current market share. • Execute education programs and presentations with Account Management and field reps to increase awareness and understanding of the benefits of Company product categories. • Support channel partner sales and design teams as a technical consultant for customer projects. • Work closely with business leaders to align on growth opportunities. • Responsible for co-selling and demos with channel account managers to enterprise clients. • Anticipate customer needs and overcome competitive sales objections while positioning products against competition.

• Own inbound speed-to-lead: respond quickly, qualify inbound interest, and schedule high-quality meetings. • Execute consistent outbound prospecting every week, regardless of inbound volume. Deliver a strong buyer experience through clear communication, storytelling, and discovery-driven conversations. • Research accounts and personas to tailor messaging that resonates in your region and language market. • Partner with your Drive Team to align on territory strategy, target accounts, and follow-through plans. • Drive pipeline that becomes qualified pipeline, validated by the Sales Rep and moved into active working pipeline. • Maintain accurate activity and pipeline tracking in Salesforce and engagement tools. • Continuously improve outreach and qualification through coaching, iteration, and market insights.

• Active new business acquisition in the B2B sector (DACH region) • Initiating telephone contact with medium-sized and large companies • Conducting needs analysis and qualifying potential customers • Scheduling appointments for the closing team • Planning and executing follow-ups • Participating in regular remote team meetings

• Search for new leads across various channels, including general research, social media, industry events, etc. • Learn our product and ideal customers’ needs and requirements. • Initiate contact with leads through emails, social media, and calling. • Schedule appointments for qualified leads to meet with our product experts for a demonstration of our products. • Creating effective email campaigns and funnels. • Partner with our Marketing team on efforts including webinars, events, etc. • Stay up-to-date with industry trends and sales tactics through self-development • Contribute to experiments including messaging, tactics, etc. • Keep HubSpot up-to-date and accurate with customer and deal data. • Partner with Account Executives and Sales Leadership on messaging and tactics to grow our demand generation efforts. • Collaborate with team members in Customer Success, Support and Marketing among others.