**The Role** We are looking for a Senior Media Buyer to fully own paid media execution on Meta and work directly alongside our co-founder who currently runs the account. This is not a support role. You are coming in to take over, implement your own strategies, and make the account perform at a higher level than it does today. We are a subscription brand which means you are not just optimizing for first order ROAS. You understand how to model CAC against LTV, set target ROAS based on rebill economics, and make bidding decisions that are profitable over 30, 60, and 90 day windows. **Your mission: **scale profitable spend on Meta, report performance back to the creative team with clarity, and build the media buying infrastructure that takes us to multiple 8 figures and beyond. **What you'll do** **Account Ownership & Execution** - Fully own Meta Ads Manager including campaign structure, budget allocation, launch execution, and daily optimization - Scale winning creatives fast and cut losers faster without letting spend bleed on underperformers - Manage daily budget allocation and ensure spend is always flowing to highest performing creatives - Shadow and absorb account history from our co-founder during transition and take full ownership without losing momentum **Subscription Economics & ROAS Targeting** - Understand and operate based on LTV to CAC economics, not just first order ROAS - Set and adjust target ROAS based on rebill rate, cohort LTV, and payback period targets - Monitor blended ROAS and MER at the brand level and flag when spend efficiency is shifting - Build bidding strategies that are profitable over 30, 60, and 90 day windows **Testing Frameworks & Strategy** - Build and own a structured creative testing framework on the media buying side - Implement audience and targeting strategies to find cold traffic that converts at scale - Know exactly when and how to scale a winning creative without killing its performance - Consistently identify new strategies to test and bring recommendations proactively **Creative Reporting & Collaboration** - Consolidate performance data into clean, easy-to-read weekly reports for the creative team - Give the creative team a clear picture of what is working, what is not, and what to test next - Flag creative fatigue early and communicate to the team before performance drops

• Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. • Communicate internally the needs of the channel to help influence decision making. • Identify and develop required marketing assets to support marketing strategy and promote joint offerings. • Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success. • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. • Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

• Manage external agency relationships across digital marketing, web, and creative • Own campaign execution, brief development, and quality control of agency output • Drive digital demand generation and brand presence • Own end-to-end event logistics for conferences and trade shows (booth, collateral, swag, on-site coordination, lead capture) • Manage pre-show and post-show workflows, including lead processing and routing to sales • Partner closely with Inside Sales to build distributor collateral and sales enablement materials • Equip the channel with the tools, messaging, and assets needed to sell effectively • Support Inside Sales with the campaigns and content that turn leads into qualified pipeline • Track, measure, and report marketing ROI across campaigns, events, and channels • Build reporting that ties marketing activity to pipeline and revenue • Operationalize product and brand messaging into campaigns, collateral, and launch execution, in partnership with Product Management • Ensure all marketing output adheres to established brand standards and compliance requirements set by Product Management • Translate approved positioning into audience-ready collateral and demand programs • Coordinate with Operations and R&D on shared workflows and launch support • Keep priorities aligned across functions

• Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences. • Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories. • Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities. • Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement. • Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners. • Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture. • Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives. • Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI. • Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up. • Build repeatable playbooks that scale successful field programs across regions and audiences.