• Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. • Communicate internally the needs of the channel to help influence decision making. • Identify and develop required marketing assets to support marketing strategy and promote joint offerings. • Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success. • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. • Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

• Manage external agency relationships across digital marketing, web, and creative • Own campaign execution, brief development, and quality control of agency output • Drive digital demand generation and brand presence • Own end-to-end event logistics for conferences and trade shows (booth, collateral, swag, on-site coordination, lead capture) • Manage pre-show and post-show workflows, including lead processing and routing to sales • Partner closely with Inside Sales to build distributor collateral and sales enablement materials • Equip the channel with the tools, messaging, and assets needed to sell effectively • Support Inside Sales with the campaigns and content that turn leads into qualified pipeline • Track, measure, and report marketing ROI across campaigns, events, and channels • Build reporting that ties marketing activity to pipeline and revenue • Operationalize product and brand messaging into campaigns, collateral, and launch execution, in partnership with Product Management • Ensure all marketing output adheres to established brand standards and compliance requirements set by Product Management • Translate approved positioning into audience-ready collateral and demand programs • Coordinate with Operations and R&D on shared workflows and launch support • Keep priorities aligned across functions

• Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences. • Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories. • Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities. • Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement. • Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners. • Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture. • Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives. • Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI. • Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up. • Build repeatable playbooks that scale successful field programs across regions and audiences.

• Leverage global campaigns to develop and manage scalable "through partner" marketing programs that generate partner-sourced leads, meetings, and pipeline. • Develop and evolve the Channel Marketing programs, resources and tools to create and drive partner-sourced demand • Develop and track relevant partner demand metrics and measurements to quantify program impact • Own the creation, execution, and budget management of quarterly partner marketing plans. • Educate and work with stakeholders across the business and with our partners to implement the strategy, initiatives and programs • Foster lasting relationships with your partner’s marketing and sales stakeholders • Build tight partnerships with internal stakeholders, including channel sales and marketing, and field and sales marketing, to successfully build partner marketing plans that drive partner-sourced pipeline growth • Drive cross-functional coordination • Fearless creation and execution of unique marketing plans and campaigns • Excellent verbal and written communication skills