Role Description At Ultimate Jet Vacations, marketing is more than launching campaigns—it's about building scalable systems that drive measurable business growth. We're looking for a Marketing Operations Specialist who will serve as the operational and analytical partner to our Head of Marketing. This role is responsible for turning strategy into execution by creating structure, improving processes, ensuring every campaign is measurable, and providing the insights needed to make smarter marketing decisions. If you enjoy bringing organization to complexity, love working with data as much as campaign planning, and naturally look for ways to improve how teams operate, you'll thrive in this role. Responsibilities - Strategic Partnership - Partner directly with the Head of Marketing to transform strategic initiatives into clear execution plans. - Develop campaign briefs, launch documentation, and marketing roadmaps. - Support annual and quarterly planning initiatives. - Conduct market and competitive research to support strategic decision-making. - Prepare executive presentations, reporting packages, and business recommendations. - Continuously identify opportunities to improve operational efficiency and marketing performance. - Campaign Planning & Operations - Own campaign planning from concept through launch readiness. - Develop campaign briefs, timelines, and success metrics. - Coordinate cross-functional campaign execution across multiple teams. - Maintain marketing calendars and planning documentation. - Ensure campaigns are fully prepared before execution begins. - Marketing Analytics & Reporting - Build and maintain marketing dashboards in Tableau. - Monitor campaign performance and marketing KPIs. - Develop executive reporting that clearly communicates business performance. - Analyze trends, identify opportunities, and recommend improvements based on data. - Present insights that help leadership make informed business decisions. - Marketing Attribution & Measurement - Own campaign tracking standards and attribution processes. - Maintain UTM governance across all marketing initiatives. - Measure marketing influence throughout the customer journey. - Evaluate campaign effectiveness and recommend optimization strategies based on performance. - Marketing Systems - Support campaign setup and reporting within HubSpot. - Maintain marketing reporting infrastructure and dashboard accuracy. - Perform quality assurance before campaign launches. - Troubleshoot system issues and recommend improvements to marketing technology and workflows. - Co-Op Marketing Operations - Manage operational execution of the co-op marketing program. - Build and maintain partner calendars and deliverables. - Track partner commitments and fulfillment. - Coordinate execution across internal stakeholders. - Create partner reporting and performance recaps. - Identify opportunities to improve both partner experience and program performance. - Process Improvement & Innovation - Build and maintain marketing SOPs and documentation. - Standardize planning, reporting, and campaign processes. - Improve departmental workflows through automation and scalable systems. - Leverage AI tools to streamline reporting, campaign planning, documentation, and operational efficiency. - Continuously research emerging technologies and recommend innovative solutions that improve how the marketing team operates. Qualifications - 3-5 years of experience in Marketing Operations, Marketing Analytics, Campaign Management, or a similar cross-functional marketing role. - Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience). - Advanced HubSpot experience, including campaigns, reporting, dashboards, campaign objects, and marketing analytics. - Experience building reports and dashboards using Tableau or a similar business intelligence platform. - Strong understanding of Google Analytics 4, marketing attribution, and UTM tracking. - Experience developing campaign briefs and managing cross-functional marketing initiatives. - Advanced Excel and/or Google Sheets proficiency. - Experience with Asana or similar project management software. - Strong analytical skills with the ability to transform marketing data into actionable business recommendations. - Excellent written and verbal communication skills. - Comfortable leveraging AI tools such as ChatGPT, Claude, Gemini, or similar technologies to improve productivity and workflows. - Full professional proficiency in English, both written and verbal. Bonus Points - Experience in luxury travel, hospitality, or tourism. - Experience with marketing automation platforms beyond HubSpot. - Familiarity with SQL or business intelligence concepts. - Experience designing operational processes for growing marketing teams. - Experience implementing AI-powered workflows or automation solutions. Who You Are - You naturally bring structure where others see complexity. - You enjoy building systems that help teams work smarter, not harder. - You're equally comfortable discussing campaign strategy with leadership and diving into dashboards to understand performance. - You don't wait for someone to ask for a report—you proactively identify trends, opportunities, and potential risks before they become problems. - You're highly organized, detail-oriented, and enjoy coordinating multiple moving pieces without losing sight of the bigger picture. - Most importantly, you're passionate about helping marketing become more strategic, measurable, and operationally excellent. Why You'll Love This Role This role sits at the center of the Marketing organization, partnering directly with the Head of Marketing and collaborating across nearly every department at UJV. You'll help shape how marketing operates, improve decision-making through better data, introduce AI-powered efficiencies, and build scalable processes that enable the team to execute at a higher level. If you love combining strategy, operations, analytics, and technology into one impactful role, we'd love to meet you. LatAm-based candidates are welcome to apply. Candidates located outside the United States will be engaged under an independent contractor agreement. You will be responsible for managing your own social security and taxes in accordance with the regulations of your home country. Please take this into consideration before applying.

Role Description The Marketing Technology Specialist owns the day-to-day mechanics of the customer data platform and marketing technology stack within IT. The current platforms are Salesforce Data Cloud, Marketing Cloud, CRM, and Tableau. The role sits at the intersection of IT and the marketing team, translating business needs into platform configuration and keeping data flowing cleanly from source to campaign activation. The primary focus is Data Cloud—data model, identity resolution execution, segmentation, and calculated insights. The secondary focus is Marketing Cloud technical administration. This role is the IT intake point for technical requests from marketing, e-commerce, and content stakeholders related to the customer data ecosystem, and coordinates implementation with IT development or outside partners. Two-person IT support model – This position is one component of a two-person IT support model for the customer data and marketing technology ecosystem. The Retail Systems Manager focuses on CRM administration, user provisioning and permissions across the Salesforce suite, monitoring data delivery from enterprise systems into Salesforce, and day-to-day user support. This role picks up where the operational work hands off: the Data Cloud environment, data integrations within and across the Salesforce platforms, preparing data for Marketing Cloud and business use, and serving as a technical partner to marketing and business stakeholders. Architecture-level scope – Cross-brand identity architecture, source-of-truth design across the enterprise, and Salesforce ecosystem strategy sit outside this role and are delivered through IT leadership and consulting partner engagements. The Marketing Technology Specialist executes and maintains the architecture that gets set, monitors its health day-to-day, and flags opportunities for improvement to IT leadership and the AI & IT Strategy Group. Responsibilities & Scope Essential Job Functions - Customer Data Platform Mechanics: - Owns the configuration and ongoing management of the Data Cloud data model. - Works alongside marketing power users, supporting their work, auditing configurations, and teaching platform capabilities. - Executes and tunes the identity resolution rulesets that unify the 600K+ contact database across brands. - Builds and maintains real-time and batch audience segmentation in collaboration with the marketing team. - Monitors Data Cloud health—identity resolution accuracy, segment population, calculated insight performance, and downstream data quality. - Ensures data leaving Data Cloud for Marketing Cloud activation is complete, accurate, and structured for campaign execution. - Consults on business data collection plans to ensure the platform is configured and ready to receive, store, and activate the data being collected. - Data Quality & Governance Execution: - Implements and enforces data quality governance across the customer data ecosystem. - Builds and monitors automated data quality processes and manages exception workflows. - Evaluates and recommends third-party tools and plug-ins that support data quality, data collection, and data flow objectives. - Provides oversight of CRM data flows to ensure consistency with governance standards. - Marketing Cloud Technical Administration: - Administers Marketing Cloud technical infrastructure. - Collaborates with the marketing team to ensure data flowing into Marketing Cloud is actionable. - Supports Salesforce release management in coordination with the Retail Systems Manager. - Manages sandbox environments and change management processes for Data Cloud and Marketing Cloud configuration. - Technical Request Intake & Integration Coordination: - Serves as the primary IT point of intake for technical requests from marketing and business stakeholders. - Maintains the customer data lifecycle documentation, flagging gaps and opportunities for improvement. - Business Partnership & Requirements: - Serves as the primary IT point of contact for customer data and marketing technology needs. - Translates business requirements into technical specifications. - Provides training and support to business users, enabling self-service capabilities. - Provides routine operational updates regarding platform health, data quality trends, and open requests. Qualifications - Bachelor’s degree in Information Technology, Computer Science, Information Systems, or a related field; or equivalent combination of education and experience. - At least three (3) years of hands-on experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or a comparable customer data platform. - Demonstrated experience with customer data platforms, unified customer data environments, or data management at scale. - Experience collaborating with marketing or business teams on data-driven initiatives. - Salesforce Certified Administrator (within 12 months of hire if not already held). - Salesforce Certified Data Cloud Consultant (within 18 months of hire if not already held). - Salesforce Certified Marketing Cloud Administrator, Marketing Cloud Developer, or Marketing Cloud Email Specialist (within 18 months of hire if not already held). Requirements - Existing Salesforce certifications at hire (particularly Data Cloud Consultant, Marketing Cloud Administrator, or Marketing Cloud Consultant). - Experience with unified customer identity or single sign-on implementations across multiple web properties. - Experience with AI-driven platform features, predictive analytics, or marketing automation AI capabilities. - Experience in publishing, media, religious/nonprofit, or subscription-based business environments. - Familiarity with e-commerce platforms, particularly NOP Commerce or similar .NET-based commerce systems. - Experience with ERP integrations or enterprise financial systems. - Tableau Desktop Specialist or Tableau Certified Data Analyst certification. Benefits - Fully remote position. - Occasional off-hours work may be required during platform release windows, critical integration failures, or time-sensitive data issues. - Minimal travel (less than 10%) may be required for vendor meetings, industry events, or cross-site collaboration. Equal Employment Opportunity UMPH is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Own the Marketing Tech Stack • Set the Standard for Best Practices • Run End-to-End Campaign Operations • Own Tracking, Paid Ads & Tag Management • Keep Everything Flowing • Build with AI, Don't Just Use It • Grow Into Strategic Initiatives

• As a Marketing Operations Manager, you'll play a key role in executing and optimizing the systems that power Cyera's marketing engine. • You'll partner closely with Marketing, Revenue Operations, Sales, and cross-functional stakeholders to build and support campaigns, maintain data integrity, and improve the processes that drive pipeline growth. • Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns. • Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic. • Clone and customize recurring campaign programs while maintaining consistency and operational standards. • Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing. • Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health. • Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data. • Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution. • Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies. • Support database hygiene initiatives including deduplication, normalization, and data quality improvements. • Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration. • Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch. • Troubleshoot Marketo-Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies. • Support campaign performance reporting and operational analytics. • Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies.