• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization. • Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer. • Build, optimize, and own email segmentation, automation, and customer journeys. • Analyze marketing performance and proactively recommend improvements based on data and testing. • Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors. • Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements. • Optimize landing pages, sales pages, and funnel performance to improve conversion rates. • Build scalable marketing systems and processes that support long-term growth. • Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas. • Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking. • Roll up your sleeves and execute alongside the team rather than operating solely at a strategic level. • Present recommendations, insights, and performance updates to leadership with confidence and ownership.

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch. • Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging to match targeted audiences. • Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards. • Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics. • Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems. • Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations. • Ensure all marketing materials and strategies are compliant with mortgage industry standards and guidelines. • Implement and optimize workflows using marketing automation platforms and CRM integrations. • Work with APIs to connect marketing platforms and ensure seamless communication between systems. • Troubleshoot system errors or marketing logic issues across tools and campaigns. • Provide tactical input into the planning and execution of marketing strategies tailored to real estate and mortgage audiences. • Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and close. • Collaborate with loan officers, agents, and operations teams to align marketing efforts with business objectives.

Role Description iLawyer is entering our next stage of growth and looking for a modern, hands-on Director of Marketing who can build inbound and outbound demand generation into a measurable driver of pipeline and monthly recurring revenue, working closely with sales leadership on shared metrics and outcomes. You will have the opportunity to: - Help shape the next stage of the company’s growth. - Build a marketing function with direct visibility into pipeline and revenue. - Make a visible impact on the company’s brand, growth, and long-term direction. Position Responsibilities - Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth. - Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences, that generate qualified opportunities from law firms and legal decision-makers. - Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on a shared set of metrics and definitions (MQLs, SQLs, pipeline contribution, win rates). - Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership. - Direct creative and design work, such as presentations, landing pages, and campaign assets, to a high visual standard using tools like Canva, Adobe Creative Suite, or Figma. - Build a disciplined marketing calendar, and manage CRM segmentation, campaign automation, and reporting that clearly shows marketing’s impact on pipeline and MRR. - Stay ahead of emerging marketing technology and platforms, including AI tools, and put them to work to improve results. Qualifications - 7+ years of progressive marketing experience leading both strategy and execution, ideally in B2B, agencies, or professional services; experience marketing to legal buyers is a strong plus. - Experience marketing digital services such as SEO, paid media, website strategy, or AI search optimization. - Experience building and running outbound programs, such as targeted account lists and cold email or LinkedIn sequences, in addition to inbound demand generation. - Comfortable defining and tracking shared marketing and sales metrics (MQLs, SQLs, pipeline contribution, win rates) in partnership with sales leadership. - Excellent writing and storytelling skills. - Strong design sense and hands-on skill with tools such as Canva, Adobe Creative Suite, or Figma. - Curious and fast-moving on emerging marketing technology and platforms, including AI tools, with the drive to put them to work and turn them into results. Requirements - Our target compensation range for this salary-exempt opportunity includes a competitive base salary range of $135,000 - $150,000 and eligibility for performance-based bonuses, and is subject to multiple factors, including role, level, experience, and location. - Bonus eligibility is based on performance metrics and company results. - As you go through our interview process, your recruiter will work with you to identify a competitive base salary. Benefits - Remote-First Environment - Medical, Dental, & Vision Insurance - Company 401(k) Matching - Monthly Phone & Data Stipend - Paid Vacation & Sick Time Off

• Establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. • Orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts. • Developing cohesive narratives that elevate market perception. • Managing the end-to-end execution of marketing launches. • Work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.