• Lead end-to-end creative development for paid social ads • Develop performance-driven creative strategies • Edit and produce UGC videos • Analyze creative performance to refine strategy

Role Description We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses. Experience in the home services industry is a huge plus. Experience with service-based business lead generation is required. You will own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics. The goal is simple: generate qualified leads that turn into booked jobs and revenue. Our target is typically a 10% cost-to-revenue ratio, with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows. What you’ll do - Own performance. - Diagnose what is broken. - Fix it. - Scale what works. Qualifications - Have managed paid media for home services or other service-based businesses. - Understand the difference between leads, booked jobs, and revenue. - Know why PPC campaigns usually fail in service industries. - Can audit an account and identify in real time what needs to change. - Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up. - Can work with full autonomy. - Can explain what is happening, why it is happening, and what should happen next. - Can clearly state needs, requirements, and expectations when cross-collaborating on projects owned by PPC. Requirements - Not a fit if you need constant direction. - Only follow Google/Meta recommendations. - Optimize for form fills without caring about revenue. - Have no service-business lead generation experience. - Report numbers without diagnosing problems. - Wait to be told what to test or fix next. Work arrangement Fully remote. We do not care where you live or what hours you work. We care about results, ownership, communication, and value created. There will be some required meetings, and our primary working timezone is US Eastern Time same as our clients, so general availability for collaboration, calls, and time-sensitive client issues should overlap with US Eastern Time business hours, but these are not required fixed work hours. A core part of our company philosophy is giving great professionals as much of their time back as possible. Compensation $4,000–$8,000/month · commensurate with experience and measurable track record. There is no fixed compensation ceiling for the right person, but compensation must make sense relative to the measurable value created. We are open to paying very well for someone who can create measurable value for clients and the company. The expectation is simple: direct clients’ revenue, produced by paid media channels, should be at least a clear 10x multiple of your compensation + spend. Benefits - Flexible schedules: We care about what gets delivered, not when the clock starts. - Fully remote: Work from wherever you work best. We can help cover a coworking space or internet costs. - Up to 64 days of paid time off. Includes a paid two-week holiday rest at year end and recharge days. - Professional development: Budgets for courses, tools, technology, and conferences. - Parental leave: Three months for new parents. - Profit shares: Year-end profits shared across the team. - Full list of benefits at apply.workable.com/regexseocareers/ To apply Do not send a generic resume-only application. Instead, send the questions you would ask and the information you would request to determine: - Whether you can help. - Whether this role is a good fit for you. - What you would need to see before taking ownership of performance. - What problems you would look for first. - What data, access, or context you would request before making recommendations. The right person will not wait for us to explain what matters. They will already know what they need to understand before deciding whether they can create meaningful value. To be considered for this role, please email your questions/requests to va@regexseo.com with the subject line: Senior PPC/Paid Media Strategist — [Your Name]. At the end of your email, include the phrase: “Regex SEO is now RGX?” There is no strict deadline, but we encourage you to send your email as soon as you can. We look forward to hearing from you.

Role Description We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production. You will own the full upstream strategy behind our paid ads, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction. What You'll Do - Creative Strategy & Ideation: Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week. - Trend & Format Tracking: Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction. - Psychology-Driven Copywriting: Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations. - Data-to-Brief Translation: Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team. - UGC & Talent Management: Source, brief, and manage native content creators, ensuring they deliver authentic, platform-first videos that hit our strategic goals. - Sprint Testing Frameworks: Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations. The Systems You'll Build & Own - The Content Backlog: Keep a rolling backlog of 3+ weeks of net-new concepts brief-ready at all times so production never stalls. - The Creative Playbook: Document winning formulas, hooks, and visual styles by persona so our performance learnings compound over time, ensuring we never start from zero. - The Creator Database: Maintain our UGC creator pipeline as the single source of truth for talent, rates, briefs, and historical performance. Qualifications - 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem. - Exceptional writing skills with a proven ability to write hooks and angles that halt a user's scroll and compel them to click. - Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts. - A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back-and-forth communication. - Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows. Bonus Points - You have a deep personal passion for fitness, athletics, or health optimization. - Experience using creative tracking and intelligence platforms like Motion App or Foreplay.

Role Description We're building Substack's sponsorships business from the ground up. The Creative Strategist sits between the sales team, brands and their agencies, and the writers on Substack. Your job is to turn a brand's goal into a campaign idea, find the writers who can carry that idea credibly, and stay with it from the first pitch through the work going live. This is a founding role on a small team, so the frameworks are yours to write. - Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter. - Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to. - Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots. - Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction. - Join client and agency calls to pitch ideas and pull out the information you need to sharpen them. - Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack. - Watch what's working across the platform and feed real examples back into the next round of ideas. Qualifications - 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform. - A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers. - A feel for the RFP process and for writing proposals that win. - Real instincts for the creator and media space, and a sense for what's fresh versus what's played out. - The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day. - Strong writing, and the organization to run several campaigns at once without dropping the details. Requirements - This position can be based in New York, where much of the commercial team sits, or remotely. - Substack's compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. - Our cash compensation range for this role is $130,000 - $170,000. - Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Benefits - Substack is an equal opportunity employer. - All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. - We’re seeking people passionate about enabling independent expression and building a better business model for creators. - If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.