Role Description The Media Buyer is responsible for the development, negotiation, implementation, tracking, and optimization of traditional media campaigns that may include broadcast, radio, print, and OOH. The Media Buyer is also responsible for making digital media recommendations (display, video, CTV, streaming audio) and crafting omni-channel strategies. With assigned clients from A to Z, the Media Buyer will handle: - Analysis - Strategy - Planning - Execution - Budget management - Billing - Optimization - Results Qualifications - Bachelor’s Degree in related field required - 3-5 years of media planning and/or buying experience in a fast-paced agency/client environment - HVAC or Home Services experience a plus but not required Requirements - Microsoft Office proficient (specifically Excel and PowerPoint) - Familiarity with Strata, SQAD, and other media tools - Strong organization skills with great attention to detail - A solid work ethic with the self-motivation needed to exceed expectations - Technologically savvy, remaining on top of the latest trends - Great willingness to learn and take direction - Ability to function effectively under tight deadlines

Role Description Sinapis is seeking a driven, experienced marketing professional to lead our U.S. Marketing Team and support our East Africa Marketing Team. This is a unique opportunity for a talented individual to join a dynamic team united around a compelling mission, with a seat on the Executive Team. Sinapis has experienced strong growth over the past few years, and the right candidate will step into a healthy organization positioned for its next stage of expansion. The Director of Marketing will be responsible for leading strategy, planning, organizing, and directing all Sinapis U.S. marketing efforts including: - Branding - The Sinapis website - Impact reports - Storytelling - Communications - Events The Director of Marketing will work closely with our staff in East Africa to: - Collect stories - Advise on best practices - Collaborate to support our Early Stage and Growth Stage Acceleration business unit goals The Director of Marketing will be involved in strategic planning and work closely with the CEO and Development Team in all marketing endeavors. Reporting to: CEO Location: Indianapolis, IN or remote from any U.S. location Hours: Full-time Compensation: Competitive salary and benefits commensurate with experience and industry averages; ranges available upon request Qualifications - You're a Christian who wants to live out your God-given calling with a growing international organization - 5+ years of experience across brand strategy, content/storytelling, and digital marketing, including marketing leadership roles - A heart for our mission and a passion for alleviating poverty through private sector development - Strong character and integrity - An undergraduate degree in marketing, business, communications, or a related field - Experience working cross-culturally - Excellent interpersonal skills and emotional intelligence - Solid understanding of business, entrepreneurship, and missions - Ability to work independently in a small team environment Requirements - Experience managing a marketing team or direct reports - Experience traveling or living in emerging market nations, particularly in Africa - Experience developing and managing marketing systems for international NGOs - Proficiency with HubSpot, Salesforce and Webflow - MBA or MA in a related field Benefits - Deep, fulfilling impact. - This is a mission impacting hundreds of thousands of lives economically, socially, and spiritually. - Charting a new course for poverty alleviation and advancing the gospel in hard places. - Creating awareness of the Sinapis brand plays an essential role in making it possible for us to equip entrepreneurs to grow companies that provide jobs for the poor and fuel the growth of the church from inside challenging places. - World-class economic development experience. - We work at the frontier and the leading edge of private-sector development, and you'll gain excellent experience in enterprise solutions to poverty. How to apply If you’re interested in applying, please submit your application only via sinapis.hiringthing.com . Your application must include the following: - A PDF resume - A one-page cover letter that addresses the following questions: - What motivated you to apply for this role? - Sinapis is a Christian organization with a mission of making disciples and alleviating poverty through the power of entrepreneurship. What does this mission mean to you personally? - In your own words, what will make a Director of Marketing successful in this role? - Is there anything else you’d like to share with us as we consider your application? (This could include relevant constraints, personal circumstances, aspirations, or anything else you believe the hiring committee should know.) - A portfolio that demonstrates a sample of your marketing and/or communications work. This can be in PDF format as an additional attachment or a link to an online portfolio. We’re excited to hear from you! Please note that applications missing the required materials will not be considered.

• Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice • Set up segmented, behavior-triggered campaigns that meet practitioners at high-intent moments — onboarding, plan changes, specialty signals, and moments where they may be at risk of losing momentum • Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned • Help lower-tier practitioners find the right upgrade path when their workflow has outgrown their current plan • Track and report on attach rate, churn, and expansion trends by segment, cohort, and plan tier, flagging patterns to the broader team • Own day-to-day partner management and relationships with existing integration partners, and help onboard and activate new partners as they're brought into the ecosystem • Help execute co-marketing campaigns with integration partners, including joint email sends, in-app promotions, webinars, and partner-sourced content • Pull campaign reporting for integration co-marketing: adoption lift, engagement rates, and conversion to active integration use • Monitor integration funnel performance — from awareness through first use and sustained engagement — using HubSpot, Pendo, and Amplitude • Run A/B tests on messaging, timing, and offer mechanics under the guidance of the broader team to improve how well campaigns actually help practitioners find what they need • Surface practitioner behavior data and patterns that point to friction in the product adoption journey

• Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month. • Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings. • Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support. • Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events. • Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution. • Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing. • Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening. • Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously. • Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.