Role Description Sinapis is seeking a driven, experienced marketing professional to lead our U.S. Marketing Team and support our East Africa Marketing Team. This is a unique opportunity for a talented individual to join a dynamic team united around a compelling mission, with a seat on the Executive Team. Sinapis has experienced strong growth over the past few years, and the right candidate will step into a healthy organization positioned for its next stage of expansion. The Director of Marketing will be responsible for leading strategy, planning, organizing, and directing all Sinapis U.S. marketing efforts including: - Branding - The Sinapis website - Impact reports - Storytelling - Communications - Events The Director of Marketing will work closely with our staff in East Africa to: - Collect stories - Advise on best practices - Collaborate to support our Early Stage and Growth Stage Acceleration business unit goals The Director of Marketing will be involved in strategic planning and work closely with the CEO and Development Team in all marketing endeavors. Reporting to: CEO Location: Indianapolis, IN or remote from any U.S. location Hours: Full-time Compensation: Competitive salary and benefits commensurate with experience and industry averages; ranges available upon request Qualifications - You're a Christian who wants to live out your God-given calling with a growing international organization - 5+ years of experience across brand strategy, content/storytelling, and digital marketing, including marketing leadership roles - A heart for our mission and a passion for alleviating poverty through private sector development - Strong character and integrity - An undergraduate degree in marketing, business, communications, or a related field - Experience working cross-culturally - Excellent interpersonal skills and emotional intelligence - Solid understanding of business, entrepreneurship, and missions - Ability to work independently in a small team environment Requirements - Experience managing a marketing team or direct reports - Experience traveling or living in emerging market nations, particularly in Africa - Experience developing and managing marketing systems for international NGOs - Proficiency with HubSpot, Salesforce and Webflow - MBA or MA in a related field Benefits - Deep, fulfilling impact. - This is a mission impacting hundreds of thousands of lives economically, socially, and spiritually. - Charting a new course for poverty alleviation and advancing the gospel in hard places. - Creating awareness of the Sinapis brand plays an essential role in making it possible for us to equip entrepreneurs to grow companies that provide jobs for the poor and fuel the growth of the church from inside challenging places. - World-class economic development experience. - We work at the frontier and the leading edge of private-sector development, and you'll gain excellent experience in enterprise solutions to poverty. How to apply If you’re interested in applying, please submit your application only via sinapis.hiringthing.com . Your application must include the following: - A PDF resume - A one-page cover letter that addresses the following questions: - What motivated you to apply for this role? - Sinapis is a Christian organization with a mission of making disciples and alleviating poverty through the power of entrepreneurship. What does this mission mean to you personally? - In your own words, what will make a Director of Marketing successful in this role? - Is there anything else you’d like to share with us as we consider your application? (This could include relevant constraints, personal circumstances, aspirations, or anything else you believe the hiring committee should know.) - A portfolio that demonstrates a sample of your marketing and/or communications work. This can be in PDF format as an additional attachment or a link to an online portfolio. We’re excited to hear from you! Please note that applications missing the required materials will not be considered.

• Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice • Set up segmented, behavior-triggered campaigns that meet practitioners at high-intent moments — onboarding, plan changes, specialty signals, and moments where they may be at risk of losing momentum • Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned • Help lower-tier practitioners find the right upgrade path when their workflow has outgrown their current plan • Track and report on attach rate, churn, and expansion trends by segment, cohort, and plan tier, flagging patterns to the broader team • Own day-to-day partner management and relationships with existing integration partners, and help onboard and activate new partners as they're brought into the ecosystem • Help execute co-marketing campaigns with integration partners, including joint email sends, in-app promotions, webinars, and partner-sourced content • Pull campaign reporting for integration co-marketing: adoption lift, engagement rates, and conversion to active integration use • Monitor integration funnel performance — from awareness through first use and sustained engagement — using HubSpot, Pendo, and Amplitude • Run A/B tests on messaging, timing, and offer mechanics under the guidance of the broader team to improve how well campaigns actually help practitioners find what they need • Surface practitioner behavior data and patterns that point to friction in the product adoption journey

• Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month. • Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings. • Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support. • Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events. • Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution. • Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing. • Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening. • Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously. • Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

Role Description We're looking for a Marketing Assistant to serve as the right hand to our marketing leadership. This role is ideal for someone who is highly organized, detail-oriented, and passionate about digital marketing. You'll help keep marketing projects moving, ensure clients remain accountable for deliverables, and support the execution of campaigns across multiple channels. This position requires someone who enjoys working behind the scenes, managing multiple priorities, and collaborating with different teams to ensure marketing initiatives are executed successfully. Key Responsibilities - Content Support - Assist in drafting, editing, and scheduling content across social media platforms. - Organize content assets and maintain publishing schedules. - Coordinate with designers and copywriters to ensure content is delivered on time. - Campaign Coordination - Support the execution of paid and organic marketing campaigns across platforms including: - Google Ads - Meta (Facebook & Instagram) - LinkedIn - TikTok - Track campaign progress and help ensure deadlines are met. - Assist with campaign setup, organization, and reporting. - Administrative & Project Support - Maintain content calendars and marketing schedules. - Coordinate with project managers to keep marketing initiatives on track. - Organize project documentation and follow up on outstanding tasks. - Help ensure marketing deliverables are completed on schedule. - Client Communication - Prepare client presentations and marketing reports. - Take meeting notes and distribute action items. - Assist with client status updates and follow-up communications. - Help keep clients accountable for completing marketing-related action items. - Webinar & Event Support - Assist in coordinating live webinars and virtual events. - Complete pre-event checklists to ensure all deliverables are ready. - Confirm clients have completed their promotional activities before events. - Coordinate with the Customer Support team to ensure links, resources, and event materials are prepared. - Serve as the operational point of contact across departments during live event evenings. Qualifications - 1–3 years of experience in marketing, project coordination, executive assistance, or administrative support. - Strong organizational and time management skills. - Excellent written and verbal communication in English. - High attention to detail and ability to manage multiple priorities simultaneously. - Comfortable working in a fast-paced environment with changing priorities. - Strong problem-solving skills and a proactive mindset. - Reliable internet connection and home office setup. Preferred Qualifications - Experience using project management tools such as ClickUp, Asana, Monday.com, or Trello. - Familiarity with Google Workspace. - Experience with social media scheduling platforms. - Basic understanding of digital marketing and online advertising. - Experience supporting webinars, launches, or virtual events. What Success Looks Like - Marketing projects stay organized and on schedule. - Clients remain engaged and accountable for their marketing activities. - Campaigns are executed efficiently with minimal oversight. - Cross-functional communication is clear and proactive. - Live webinars and marketing events run smoothly from an operational perspective. What We're Looking For - Highly organized and detail-oriented. - Proactive and able to anticipate needs before being asked. - A strong communicator who enjoys collaborating with multiple teams. - Comfortable working independently while managing several ongoing projects. - Excited to grow within a fast-moving marketing organization. What We Offer - Fully remote contractor position. - Starting compensation of $8 USD per hour. - Opportunity to work directly with marketing leadership. - Professional growth within a rapidly growing company. - A collaborative, high-performance team environment where your contributions have a direct impact.