• Define and own the unified INFRA 360 positioning framework that connects product capabilities to enterprise priorities • Ensure the platform narrative is the organizing principle for all go-to-market strategy, sales plays, competitive positioning, and field enablement. • Build and maintain a competitive intelligence function powered by AI tools for signal ingestion and pattern detection. • Cultivate and own relationships with leading infrastructure analysts to shape Progress INFRA category perception. • Establish a rigorous win/loss system to understand why deals close or slip and use findings to improve positioning. • Drive marketing contribution to pipeline, ARR, and revenue OKRs in partnership with Demand Gen, Sales, and Channel teams. • Deliver sales plays, technical messaging, competitive assets, discovery frameworks, demo narratives, and enablement content that improve win rates. • Build customer proof, ROI narratives, outcome stories, and technical validation assets that support competitive displacement, SaaS migration, and expansion. • Architect how PMK workflows leverage AI for research, competitive synthesis, content orchestration, localization, and sales enablement. • Lead integrated execution across Demand Gen, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. • Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. • Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. • Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. • Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. • Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. • Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. • Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. • Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. • Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

• Own the marketing strategy and execution plan for Our Client’s AI Data Services business. • Develop positioning and messaging for AI data, multilingual AI, speech/audio, expert review, data quality, and managed data services. • Translate complex technical capabilities into clear commercial value propositions for technical and executive buyers. • Build marketing assets for technical audiences, including AI researchers, ML teams, data science teams, product teams, and engineering leaders. • Lead research-led marketing initiatives, including insight reports, benchmark-style content, technical explainers, market perspectives, and thought leadership. • Create and execute campaigns targeting priority customer segments and strategic accounts. • Develop high-quality content, including web pages, sales decks, one-pagers, case studies, white papers, email campaigns, LinkedIn content, webinars, and event materials. • Support account-based marketing and sales enablement for strategic AI and enterprise technology accounts. • Build customer proof points, case studies, success stories, and reusable narratives from active and completed customer work. • Own the AI Data Services website content strategy and improve how Our Client presents its capabilities online. • Partner closely with Sales, Solutions, Operations, and senior leadership to align marketing activity with commercial priorities.

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap. • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations. • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance. • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC. • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks. • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions. • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists. • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning. • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions. • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks. • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies. • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty. • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights. • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.