• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. • Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. • Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. • Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. • Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. • Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. • Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. • Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. • Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. • Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

• Own the marketing strategy and execution plan for Our Client’s AI Data Services business. • Develop positioning and messaging for AI data, multilingual AI, speech/audio, expert review, data quality, and managed data services. • Translate complex technical capabilities into clear commercial value propositions for technical and executive buyers. • Build marketing assets for technical audiences, including AI researchers, ML teams, data science teams, product teams, and engineering leaders. • Lead research-led marketing initiatives, including insight reports, benchmark-style content, technical explainers, market perspectives, and thought leadership. • Create and execute campaigns targeting priority customer segments and strategic accounts. • Develop high-quality content, including web pages, sales decks, one-pagers, case studies, white papers, email campaigns, LinkedIn content, webinars, and event materials. • Support account-based marketing and sales enablement for strategic AI and enterprise technology accounts. • Build customer proof points, case studies, success stories, and reusable narratives from active and completed customer work. • Own the AI Data Services website content strategy and improve how Our Client presents its capabilities online. • Partner closely with Sales, Solutions, Operations, and senior leadership to align marketing activity with commercial priorities.

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap. • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations. • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance. • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC. • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks. • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions. • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists. • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning. • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions. • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks. • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies. • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty. • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights. • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

• Own the Australian marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets. • Build content that compounds: SEO-driven farmer resources, owned channels, and organic social that establishes Halter as the trusted voice in Australian cattle and dairy, not just a paid acquisition function. • This sits at the heart of our territory manager regional model. You'll partner with sales leadership to decide which field days, expos, and farmer gatherings actually move pipeline in AU, and how they connect directly into the territory manager's patch and pipeline, not run as a separate marketing calendar. • Build a library of Australian farmer stories and results that do double duty: acquisition proof points for new farmers, and expansion/retention proof points for existing ones. • Work with the Performance Marketing function running paid channels in-region with a sharp eye on CAC and pipeline contribution, not just reach or impressions. • Support and drive the enterprise/larger-account pipeline in AU specifically, where the buying committee, proof requirements, and sales cycle look different from owner-operator farms. • Own and report on pipeline, CAC, brand awareness and the complete revenue picture of Australia. Marketing is one of the most critical levers that sits right across the funnel, so ownership of each metric from acquisition through to NDR. • Use Halter's global brand as the foundation, and make the judgment calls on how it lands with Australian farmers specifically: language, imagery, humour, what plays and what doesn't in this market. • Build ROI case studies and compelling storytelling, delivered through the right channels at the right point in the funnel, that neutralise the objections AU farmers actually raise (price, proof, switching risk), not generic feature messaging.