Hupo

We are an AI-native start-up building sales enablement products in the banking, financial services, and insurance industry; already trusted by dozens of enterprise customers (including Fortune 500 companies).

Enterprise Marketing Manager

Location

Worldwide

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Enterprise Marketing Manager

Hupo

Role Description You'll be our 0 to 1 marketing hire — the person who builds our marketing function from the ground up. You'll support global markets and wear multiple hats across: - Demand generation - Product marketing - Content - Digital campaigns - Analytics - Partnerships As we grow, you'll scale into a leadership role, but right now, your impact comes from execution and building the systems and playbooks that scale. What You'll Do - Demand Generation & Growth: Build and run campaigns, optimize paid channels, develop nurture workflows, and establish reporting on pipeline and campaign performance. - Product Marketing: Define product positioning, messaging, and value propositions while supporting go-to-market efforts and sales enablement materials. - Content & Communications: Build content strategy, manage website and landing page copy, and own communications for launches and announcements. - Analytics & Measurement: Set up dashboards, track key metrics, run experiments, and make data-driven recommendations. - Tools & Operations: Evaluate marketing tools, manage integrations and workflows, and oversee budgets and vendor relationships. What Success Looks Like Within your first few months, you'll: - Establish the foundations of Hupo's marketing function. - Launch and iterate on demand generation initiatives across key markets. - Build reporting and measurement systems that tie marketing efforts to pipeline and revenue outcomes. You'll also be expected to continuously: - Improve campaign efficiency and conversion performance. - Refine positioning and messaging based on market feedback. - Build scalable systems and playbooks as the company grows. Qualifications - 8+ years of experience in B2B SaaS, fintech, or enterprise software marketing, ideally across APAC and/or US markets. - Experience with account-based marketing and targeted marketing strategies for enterprise accounts. - Hands-on execution experience across multiple channels including email, paid media, content, landing pages, and campaign management. - A strong generalist mindset with the ability to operate across multiple marketing disciplines. - A growth marketing orientation with a focus on pipeline and revenue impact rather than vanity metrics. - Strong analytical skills with experience using dashboards, reporting, and data to drive decisions. - Experience operating in startup environments and building processes that scale. - Experience marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors. Nice-to-Haves - Experience marketing AI, fintech, or enterprise technology products. - Experience supporting both APAC and US go-to-market motions. - Experience building or scaling a marketing function from 0 to 1.

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