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Seit 1986 steht die Unternehmensberatung H&D industriellen und öffentlichen Auftraggebern mit ihrer fachlichen und technischen Expertise zur Seite. Wir gestalten Digitalisierung in Bayerns Verwaltung und darüber hinaus. Unsere Mitarbeitenden kommen aus 26 verschiedenen Kulturen auf vier Kontinenten. Wir arbeiten teamorientiert. Statt starrer Hierarchien setzen wir auf Eigenverantwortung und leben Nachhaltigkeit im Arbeitsalltag – sowohl im Umgang mit Menschen als auch mit Technologie.
Marketing & Communications Manager
Location
Germany
Posted
6 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing & Communications Manager
H&D Unternehmensberatung GmbH
Role Description Als Manager für Marketing & Communications (m/w/d) gestaltest du den Aufbau und die Weiterentwicklung unseres Marketing- und Kommunikationsbereichs. Gemeinsam entwickelst du in Zusammenarbeit mit leitenden Funktionen des Unternehmens eine klare Markenstrategie, etablierst Strukturen und Prozesse und trägst damit dazu bei, dass unser Unternehmen intern wie extern konsistent, authentisch und wirkungsvoll nach innen und außen auftritt. Du verbindest unternehmensstrategisches Denken und ein feines Gespür für Marke und Design. Dabei arbeitest du sowohl konzeptionell als auch operativ in der Umsetzung der Marketing- und Kommunikationsarbeit. Qualifications - Abgeschlossenes Hochschulstudium im Bereich Marketing, Kommunikation, Journalismus oder einer vergleichbaren Fachrichtung - Mehrjährige Berufserfahrung (min. 5 Jahre) im Bereich Unternehmenskommunikation oder Marketing - Idealerweise Erfahrung im Aufbau oder der Weiterentwicklung von Marketing- und Kommunikationsstrukturen - Ausgeprägtes strategisches Markenverständnis sowie die Fähigkeit, Konzepte in wirkungsvolle Maßnahmen zu übersetzen kombiniert mit einem sicheren Gespür für Sprache, Design und visuelle Kommunikation - Erfahrung in der Steuerung externer Partner sowie im Projektmanagement - Kenntnisse im Umgang mit gängigen Office-Anwendungen sowie idealerweise mit Content-Management-Systemen und Social-Media-Tools - Strukturierte, eigenverantwortliche und lösungsorientierte Arbeitsweise sowie ausgeprägte Kommunikationsstärke, Kreativität, Organisationsgeschick und Hands-on-Mentalität - Freude daran, neue Strukturen aufzubauen, Verantwortung zu übernehmen und Veränderungen aktiv mitzugestalten - Sehr gute Deutschkenntnisse sowie gute Englischkenntnisse in Wort und Schrift Requirements - Strategische Entwicklung der Marken-, Marketing- und Kommunikationsstrategie im Einklang mit den Unternehmenszielen - Weiterentwicklung der Corporate Identity und Sicherstellung eines konsistenten Markenauftritts über alle Kanäle hinweg - Definition, Dokumentation und kontinuierliche Optimierung von Markenstandards im Unternehmen - Identifikation neuer Kommunikationsformate, Trends und Technologien zur Weiterentwicklung der Marke - Beratung der Unternehmensführung in allen Fragen der Unternehmenskommunikation - Planung, Erstellung und Steuerung von Content für digitale und analoge Kanäle (Website, Social Media, Präsentationen, Print, etc.) - Konzeption, Organisation und Begleitung von Kommunikationsmaßnahmen (z. B. Veranstaltungen, Messen, Print- und Werbemittel) - Verantwortung für Presse- und Medienarbeit sowie Aufbau und Pflege relevanter Medienkontakte - Steuerung externer Dienstleister und Freelancer (Briefing, Qualitätskontrolle, Budgetüberwachung) - Aufbau und Weiterentwicklung des Bereichs Marketing & Communications einschließlich geeigneter Prozesse, Kommunikationsflüsse und Standards - Ansprechpartner:in und „Bewahrer:in“ aller Themen rund um die Corporate Identity - Strategische und operative Steuerung sämtlicher Marketing- und Kommunikationsaktivitäten - Analyse der Wirksamkeit von Marketingmaßnahmen sowie kontinuierliche Optimierung anhand relevanter Kennzahlen Benefits - Flexible Arbeitszeiten - Eine sehr flexible Home Office Regelung - Du kannst Deinen Arbeitsort in Abstimmung mit den betrieblichen Notwendigkeiten und Deinem Team sehr frei gestalten - Eine richtig gute Atmosphäre im Team - Regelmäßige Team-Events und Afterworks - Frei wählbarer Laptop und frei wählbares Betriebssystem - Eine faire Bezahlung - Vergleichbarkeit steht bei uns vor Verhandlungsgeschick - Eine Vielzahl interner und externer Weiterbildungsmöglichkeiten Contact bewerbung@h-d-gmbh.de
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