• Own and evolve Harper James’s digital acquisition strategy across paid, organic and AI-led discovery channels. • Translate revenue targets and go-to-market priorities into commercially governed acquisition plans. • Drive scalable qualified demand growth while maintaining CAC efficiency, lead quality and ICP alignment. • Establish clear operating rhythms including forecasting, reporting, test roadmaps and performance reviews. • Lead paid acquisition strategy across Google Ads, Microsoft Ads, paid social, YouTube and emerging AI/search formats. • Manage agency relationships and performance against commercial outcomes and ROI. • Optimise channel structure, bidding strategies, conversion signals and budget allocation to improve efficiency and conversion quality. • Take ownership of significant acquisition budgets with accountability for performance and revenue contribution. • Own SEO, AIO and LLM visibility strategy across priority services, sectors and content areas. • Strengthen discoverability as search behaviour evolves across AI-powered search and discovery platforms. • Partner with Brand and content teams to improve authority, visibility and conversion performance. • Use market and competitor insights to inform acquisition priorities and content investment decisions. • Lead CRO strategy across landing pages, service pages, forms and acquisition journeys. • Use data and insight from GA4, GTM, HubSpot and Business Development feedback to identify friction and funnel leakage. • Run structured testing programmes with clear hypotheses, success metrics and commercial evaluation. • Improve conversion performance and enquiry quality across key acquisition journeys. • Own marketing performance reporting requirements across attribution, tracking and data visibility. • Work closely with CRM/Data, Finance and Business Development teams to connect digital activity to pipeline and revenue outcomes. • Develop reporting that goes beyond platform ROAS to include lead quality, cohort analysis, CAC, LTV:CAC and downstream revenue impact. • Present clear commercial narratives, risks and investment recommendations to senior leadership. • Lead and develop the acquisition/performance marketing function and external agency relationships. • Build a high-performance culture focused on measurable outcomes and accountability. • Determine the most effective internal and external delivery model for capability, scale and efficiency. • Coach and develop internal talent while ensuring agencies deliver measurable commercial value.

• Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows. • Build and optimize email sequences such as welcome flows, abandoned cart recovery, post-purchase journeys, win-back campaigns, and promotional campaigns. • Monitor email marketing performance and continuously improve KPIs such as revenue per recipient, conversion rates, click-through rates, and customer retention. • Support customer acquisition initiatives across paid e-commerce channels. • Assist with TikTok Shop strategy, product launches, and marketplace growth opportunities. • Coordinate influencer outreach and partnership campaigns. • Manage and optimize social media marketing initiatives across platforms including Instagram, Facebook, and TikTok. • Collaborate on website improvements, merchandising strategy, and conversion rate optimization efforts. • Analyze campaign performance and provide recommendations based on data and customer insights. • Research and test emerging growth channels and digital marketing opportunities.

• Plan, create and publish engaging content across Instagram, Facebook, TikTok. • Post daily (often multiple times per day) to maximise organic reach. • Schedule and manage content calendars. • Monitor engagement and optimise posting times. • Build audience growth through organic strategies. • Respond to trends quickly and capitalise on viral opportunities. • Stay ahead of Instagram, Facebook and TikTok algorithm changes. • Develop strategies that maximise visibility and engagement. • Minimise content suppression ("shadow banning") where possible. • Understand platform policies and work within them. • Continually test new content formats and posting strategies. • Analyse performance and adjust campaigns accordingly. • Improve website search rankings. • Conduct keyword research. • Optimise website content. • Create SEO-friendly blog articles. • Monitor Google Search Console and Analytics. • Identify new organic traffic opportunities. • Use AI to generate high-quality content. • Create images and marketing assets. • Produce captions, articles and campaign ideas. • Build AI workflows to improve productivity. • Research and implement new AI tools as they emerge. • Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimisation, campaign reporting, competitor research, marketing analytics, promotional campaign planning. • Support outdoor digital advertising campaigns by creating digital billboard artwork, coordinating campaign schedules, managing creative updates, monitoring campaign performance where applicable. • Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, recommendations for continual improvement.

Role Description We are seeking a highly creative, strategic, and technically savvy Digital Marketing & Social Media Specialist to manage and grow our online presence across multiple platforms. This is not a standard social media role; success requires a deep understanding of social media algorithms, maximizing organic reach, and navigating strict platform content restrictions. - Social Media Growth: - Plan, create and publish engaging content across Instagram, Facebook, and TikTok. - Post daily (often multiple times per day) to maximize organic reach. - Schedule and manage content calendars. - Monitor engagement and optimize posting times. - Build audience growth through organic strategies. - Respond to trends quickly and capitalize on viral opportunities. - Algorithm & Platform Strategy: - Stay ahead of Instagram, Facebook, and TikTok algorithm changes. - Develop strategies that maximize visibility and engagement. - Minimize content suppression ("shadow banning") where possible. - Understand platform policies and work within them. - Continually test new content formats and posting strategies. - Analyze performance and adjust campaigns accordingly. - SEO & Website Marketing: - Improve website search rankings. - Conduct keyword research. - Optimize website content. - Create SEO-friendly blog articles. - Monitor Google Search Console and Analytics. - Identify new organic traffic opportunities. - AI Content Creation: - Use AI to generate high-quality content. - Create images and marketing assets. - Produce captions, articles, and campaign ideas. - Build AI workflows to improve productivity. - Research and implement new AI tools as they emerge. - Digital Marketing: - Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimization, campaign reporting, competitor research, marketing analytics, and promotional campaign planning. - Digital Billboard Campaigns: - Create digital billboard artwork. - Coordinate campaign schedules. - Manage creative updates. - Monitor campaign performance where applicable. - Reporting: - Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, and recommendations for continual improvement. Qualifications - 3+ years' experience in Digital Marketing. - Strong SEO knowledge. - Advanced Instagram knowledge. - Strong Facebook Business Suite experience. - Strong TikTok marketing experience. - Experience growing social media accounts organically. - Excellent understanding of social media algorithms. - Experience using AI tools for marketing. - Strong written English. - Excellent attention to detail. - Highly organised and proactive. - Able to work independently with minimal supervision. Requirements - Experience marketing in highly regulated or restricted industries. - Experience working around advertising limitations while remaining compliant with platform policies. - Graphic design skills (Canva, Adobe Creative Suite or similar). - Video editing (CapCut, Premiere Pro or similar). - Google Analytics. - Google Search Console. - SEMrush, Ahrefs or similar SEO platforms. - Experience with digital outdoor advertising. - Basic bookkeeping or administrative skills to support the business as it grows. Personal Attributes - Creative and innovative. - Analytical and data-driven. - Adaptable to constant platform changes. - Curious and always learning. - A problem solver who enjoys testing new ideas. - Self-motivated and reliable. - Commercially minded with a focus on business growth.