• Plan, create and publish engaging content across Instagram, Facebook, TikTok. • Post daily (often multiple times per day) to maximise organic reach. • Schedule and manage content calendars. • Monitor engagement and optimise posting times. • Build audience growth through organic strategies. • Respond to trends quickly and capitalise on viral opportunities. • Stay ahead of Instagram, Facebook and TikTok algorithm changes. • Develop strategies that maximise visibility and engagement. • Minimise content suppression ("shadow banning") where possible. • Understand platform policies and work within them. • Continually test new content formats and posting strategies. • Analyse performance and adjust campaigns accordingly. • Improve website search rankings. • Conduct keyword research. • Optimise website content. • Create SEO-friendly blog articles. • Monitor Google Search Console and Analytics. • Identify new organic traffic opportunities. • Use AI to generate high-quality content. • Create images and marketing assets. • Produce captions, articles and campaign ideas. • Build AI workflows to improve productivity. • Research and implement new AI tools as they emerge. • Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimisation, campaign reporting, competitor research, marketing analytics, promotional campaign planning. • Support outdoor digital advertising campaigns by creating digital billboard artwork, coordinating campaign schedules, managing creative updates, monitoring campaign performance where applicable. • Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, recommendations for continual improvement.

Role Description We are seeking a highly creative, strategic, and technically savvy Digital Marketing & Social Media Specialist to manage and grow our online presence across multiple platforms. This is not a standard social media role; success requires a deep understanding of social media algorithms, maximizing organic reach, and navigating strict platform content restrictions. - Social Media Growth: - Plan, create and publish engaging content across Instagram, Facebook, and TikTok. - Post daily (often multiple times per day) to maximize organic reach. - Schedule and manage content calendars. - Monitor engagement and optimize posting times. - Build audience growth through organic strategies. - Respond to trends quickly and capitalize on viral opportunities. - Algorithm & Platform Strategy: - Stay ahead of Instagram, Facebook, and TikTok algorithm changes. - Develop strategies that maximize visibility and engagement. - Minimize content suppression ("shadow banning") where possible. - Understand platform policies and work within them. - Continually test new content formats and posting strategies. - Analyze performance and adjust campaigns accordingly. - SEO & Website Marketing: - Improve website search rankings. - Conduct keyword research. - Optimize website content. - Create SEO-friendly blog articles. - Monitor Google Search Console and Analytics. - Identify new organic traffic opportunities. - AI Content Creation: - Use AI to generate high-quality content. - Create images and marketing assets. - Produce captions, articles, and campaign ideas. - Build AI workflows to improve productivity. - Research and implement new AI tools as they emerge. - Digital Marketing: - Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimization, campaign reporting, competitor research, marketing analytics, and promotional campaign planning. - Digital Billboard Campaigns: - Create digital billboard artwork. - Coordinate campaign schedules. - Manage creative updates. - Monitor campaign performance where applicable. - Reporting: - Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, and recommendations for continual improvement. Qualifications - 3+ years' experience in Digital Marketing. - Strong SEO knowledge. - Advanced Instagram knowledge. - Strong Facebook Business Suite experience. - Strong TikTok marketing experience. - Experience growing social media accounts organically. - Excellent understanding of social media algorithms. - Experience using AI tools for marketing. - Strong written English. - Excellent attention to detail. - Highly organised and proactive. - Able to work independently with minimal supervision. Requirements - Experience marketing in highly regulated or restricted industries. - Experience working around advertising limitations while remaining compliant with platform policies. - Graphic design skills (Canva, Adobe Creative Suite or similar). - Video editing (CapCut, Premiere Pro or similar). - Google Analytics. - Google Search Console. - SEMrush, Ahrefs or similar SEO platforms. - Experience with digital outdoor advertising. - Basic bookkeeping or administrative skills to support the business as it grows. Personal Attributes - Creative and innovative. - Analytical and data-driven. - Adaptable to constant platform changes. - Curious and always learning. - A problem solver who enjoys testing new ideas. - Self-motivated and reliable. - Commercially minded with a focus on business growth.

• Manage the publishing of consultant bios and photographs via SharePoint and Sitecore. • Build, update and maintain web pages (across all language versions) using our CMS, ensuring content is accurate, on-brand and optimized for performance. • Support the publishing and maintenance of product and solution pages, coordinating with key stakeholders to ensure accuracy, consistency, and timely updates. • Monitor site’s accessibility and quality assurance results and issues through Siteimprove and address items identified. • Support the development and maintenance of event campaign pages, coordinating with key stakeholders to ensure accuracy, consistency, and timely updates. • Own and manage relationship reassignments in CRM, including reassigning data when employees leave. • Support day-to-day CRM administration, including user license set up, troubleshooting basic system issues, responding to user inquiries, and coordinating with CRM support as needed. • Monitor CRM data quality issues and address as they arise. • Document and report any bugs to the product manager. • Manage and respond to inquiries and requests originating from internal and external sources to the MarCom team’s email box and provide concise, clear, and timely responses to clients, vendors, and colleagues across the globe. • Maintain and create clear process documentation and identify repetitive or inefficient processes and suggest improvements or workflow modifications. • Assist with email marketing efforts, including supporting email setup, quality assurance, and list creation. • Take on additional MarTech projects and ad hoc requests as assigned.

• Serve as the day-to-day manager of DIRTT’s HubSpot platform, including campaign architecture, platform administration, and reporting • Assist the Director of Marketing in executing database maintenance, cleanup, and audience segmentation to ensure list health and targeting accuracy • Build and manage email marketing campaigns across all types: drip sequence (time-based), lead nurture (behavioral-based), promotional outbound, thought leadership, and e-newsletter • Develop and maintain landing pages, forms, and email templates within HubSpot • Manage lead scoring, audience segmentation, and marketing lifecycle stages to ensure leads are properly tracked through the marketing funnel, and report regularly on platform and database performance, campaign activity, and overall digital metrics within HubSpot • Manage all digital inbound lead inquiries daily within HubSpot, ensuring accurate qualification and timely routing of MQLs to the Sales team • Cross-reference inbound leads against Salesforce data to prevent duplication of records already active in the pipeline, and ensuring clean and efficient lead flow between marketing and sales • Report regularly on marketing lead pipeline activity to the Director of Marketing to monitor marketing funnel health and identify issues in the MQL to Sales process • Contribute to the development of digital campaigns that support marketing leads across Awareness, Consideration, and Decision stages of the customer marketing journey with DIRTT • Execute approved campaign plans across relevant digital channels, managing timelines, assets, and performance, from launch through reporting • Develop strategic campaign briefs and execution plans that align digital tactics to defined audience segments and business goals • Serve as the primary, internal, day-to-day liaison with third party SEO/SEM agencies • Develop content briefs based on agency-directed content strategy recommendations, working with internal content development team member(s) to execute • Coordinate on-page SEO updates and optimizations based on agency recommendations • Monitor organic search performance using GA4, Google Search Console, and other tools • Stay current on evolving SEO best practices, including the impact of AI-generated search results on organic visibility and content strategy • Build and deliver regular performance reports across all digital channels, including email, organic search, paid media, and HubSpot campaign activity • Translate data into clear, actionable insights for marketing leadership, clearly communicating what is working, what is not, and recommended steps • Track and report on defined KPIs tied to lead generation, marketing funnel contribution, and campaign engagement metrics