• Manage the publishing of consultant bios and photographs via SharePoint and Sitecore. • Build, update and maintain web pages (across all language versions) using our CMS, ensuring content is accurate, on-brand and optimized for performance. • Support the publishing and maintenance of product and solution pages, coordinating with key stakeholders to ensure accuracy, consistency, and timely updates. • Monitor site’s accessibility and quality assurance results and issues through Siteimprove and address items identified. • Support the development and maintenance of event campaign pages, coordinating with key stakeholders to ensure accuracy, consistency, and timely updates. • Own and manage relationship reassignments in CRM, including reassigning data when employees leave. • Support day-to-day CRM administration, including user license set up, troubleshooting basic system issues, responding to user inquiries, and coordinating with CRM support as needed. • Monitor CRM data quality issues and address as they arise. • Document and report any bugs to the product manager. • Manage and respond to inquiries and requests originating from internal and external sources to the MarCom team’s email box and provide concise, clear, and timely responses to clients, vendors, and colleagues across the globe. • Maintain and create clear process documentation and identify repetitive or inefficient processes and suggest improvements or workflow modifications. • Assist with email marketing efforts, including supporting email setup, quality assurance, and list creation. • Take on additional MarTech projects and ad hoc requests as assigned.

• Serve as the day-to-day manager of DIRTT’s HubSpot platform, including campaign architecture, platform administration, and reporting • Assist the Director of Marketing in executing database maintenance, cleanup, and audience segmentation to ensure list health and targeting accuracy • Build and manage email marketing campaigns across all types: drip sequence (time-based), lead nurture (behavioral-based), promotional outbound, thought leadership, and e-newsletter • Develop and maintain landing pages, forms, and email templates within HubSpot • Manage lead scoring, audience segmentation, and marketing lifecycle stages to ensure leads are properly tracked through the marketing funnel, and report regularly on platform and database performance, campaign activity, and overall digital metrics within HubSpot • Manage all digital inbound lead inquiries daily within HubSpot, ensuring accurate qualification and timely routing of MQLs to the Sales team • Cross-reference inbound leads against Salesforce data to prevent duplication of records already active in the pipeline, and ensuring clean and efficient lead flow between marketing and sales • Report regularly on marketing lead pipeline activity to the Director of Marketing to monitor marketing funnel health and identify issues in the MQL to Sales process • Contribute to the development of digital campaigns that support marketing leads across Awareness, Consideration, and Decision stages of the customer marketing journey with DIRTT • Execute approved campaign plans across relevant digital channels, managing timelines, assets, and performance, from launch through reporting • Develop strategic campaign briefs and execution plans that align digital tactics to defined audience segments and business goals • Serve as the primary, internal, day-to-day liaison with third party SEO/SEM agencies • Develop content briefs based on agency-directed content strategy recommendations, working with internal content development team member(s) to execute • Coordinate on-page SEO updates and optimizations based on agency recommendations • Monitor organic search performance using GA4, Google Search Console, and other tools • Stay current on evolving SEO best practices, including the impact of AI-generated search results on organic visibility and content strategy • Build and deliver regular performance reports across all digital channels, including email, organic search, paid media, and HubSpot campaign activity • Translate data into clear, actionable insights for marketing leadership, clearly communicating what is working, what is not, and recommended steps • Track and report on defined KPIs tied to lead generation, marketing funnel contribution, and campaign engagement metrics

• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance. • Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs. • Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations. • Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics. • Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.

Role Description Estamos buscando un(a) Digital Marketing Strategist & Content Designer que quiera convertirse en una pieza clave de nuestro equipo y ayudarnos a llevar nuestra presencia digital al próximo nivel. Si disfrutas diseñando contenido de alto impacto, desarrollando estrategias de marketing, analizando métricas para tomar decisiones inteligentes y utilizando la creatividad como herramienta para generar resultados, queremos conocerte. - Diseñar la estrategia de marketing digital de la empresa. - Crear contenido visual para LinkedIn, Instagram y Facebook. - Diseñar carruseles, publicaciones, Stories y contenido educativo. - Editar videos para Reels y otras plataformas. - Analizar métricas y recomendar mejoras. - Proponer campañas digitales y estrategias de crecimiento. - Apoyar el posicionamiento de una firma de consultoría en Recursos Humanos con una visión innovadora. Qualifications - Experiencia en Marketing Digital. - Experiencia en Diseño Gráfico. - Experiencia administrando redes sociales corporativas. - Excelente criterio visual. - Capacidad para interpretar métricas y convertir datos en estrategias. - Dominio de Canva, CapCut, Gamma, Adobe o herramientas similares. - Conocimiento de herramientas de Inteligencia Artificial como apoyo para investigación y productividad, sin depender de ellas para generar contenido genérico. Requirements - Creatividad. - Pensamiento estratégico. - Organización. - Comunicación efectiva. - Iniciativa. - Pasión por aprender. - Atención al detalle. Benefits - Trabajo remoto. - Posición por hora (Part-Time). Company Description En esta oportunidad, el proceso de selección está dirigido a profesionales que residan en Colombia o Venezuela, debido a la modalidad de contratación prevista para esta posición. Si deseas formar parte de un equipo dinámico, contribuir al crecimiento de una firma en expansión y desarrollar proyectos que generen un impacto real, queremos conocer tu trabajo. Comparte tu resume, portafolio (si aplica) y ejemplos de proyectos o redes sociales que hayas administrado. En Sapphire HR Innovations buscamos personas que no solo diseñen contenido, sino que sepan construir marcas.