• Provide commercial support for brand marketing strategy and tactical execution across the US hematology portfolio. • Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel. • Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals. • Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives. • Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly. • Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements.

• Develop and execute marketing campaigns aimed at recruiting and retaining patients for clinical trials. • Maintain content on company social media accounts. • Coordinate updates to company website. • Support collateral development and marketing needs for business development, community outreach, recruitment and other departments. • Marketing Support for Conference and Community Events. • Outreach to local community. • Track and analyze results of advertising campaign and prospects origination to improve future recruitment plan. • Plan, develop, and execute patient-centric marketing campaigns to support clinical trial recruitment and retention. • Create compelling content for various marketing channels, ensuring compliance with regulatory standards. • Conduct research to understand patient demographics, preferences, and behaviors. • Collaborate with site teams, external vendors, and other stakeholders for effective marketing efforts. • Monitor and analyze campaign performance metrics.

• Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication) • Creates content for assigned channels • Tracks performance metrics and produces reports for stakeholders • Analyzes performance of assigned campaigns and optimizes tactics • Manages relations with marketing vendors • Manages budgets and billing for assigned channels • Performs updates of the PSI website • Plans and supports PSI events, working with the global marketing events team • Contributes to PSI marketing strategy • Mentors junior members of the marketing team

• Elevate our brand and expand our market presence. • Create compelling content and campaigns that drive engagement. • Build and optimize demand generation programs. • Leverage AI and emerging technologies to scale impact. • Experiment, learn, and continuously improve. • Lead event marketing and industry engagement. • Collaborate across teams to drive business outcomes.