We’re on a mission to unlock more productive and sustainable farming.
Head of Marketing
Location
Australia
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Head of Marketing
Halter
• Own the Australian marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets. • Build content that compounds: SEO-driven farmer resources, owned channels, and organic social that establishes Halter as the trusted voice in Australian cattle and dairy, not just a paid acquisition function. • This sits at the heart of our territory manager regional model. You'll partner with sales leadership to decide which field days, expos, and farmer gatherings actually move pipeline in AU, and how they connect directly into the territory manager's patch and pipeline, not run as a separate marketing calendar. • Build a library of Australian farmer stories and results that do double duty: acquisition proof points for new farmers, and expansion/retention proof points for existing ones. • Work with the Performance Marketing function running paid channels in-region with a sharp eye on CAC and pipeline contribution, not just reach or impressions. • Support and drive the enterprise/larger-account pipeline in AU specifically, where the buying committee, proof requirements, and sales cycle look different from owner-operator farms. • Own and report on pipeline, CAC, brand awareness and the complete revenue picture of Australia. Marketing is one of the most critical levers that sits right across the funnel, so ownership of each metric from acquisition through to NDR. • Use Halter's global brand as the foundation, and make the judgment calls on how it lands with Australian farmers specifically: language, imagery, humour, what plays and what doesn't in this market. • Build ROI case studies and compelling storytelling, delivered through the right channels at the right point in the funnel, that neutralise the objections AU farmers actually raise (price, proof, switching risk), not generic feature messaging.
Job Requirements
- A full-funnel revenue thinker, not a channel specialist. You've owned acquisition, expansion, and retention outcomes, not just top-of-funnel demand generation. You think in pipeline and revenue contribution first, achieved through strategically driving brand awareness
- Deeply customer-led. You're energised by time on farm with Australian cattle and dairy farmers, and you turn that firsthand understanding into commercial decisions such as messaging, proof points, and channel choices, not just generic content ideas.
- A builder and world-class operator. You will build and lead a high-performing, efficient team, ideally with experience scaling a marketing or growth function in a fast paced environment. You will be comfortable rolling your sleeves up and playing ‘executor’, while also knowing the right time to give space to your team to win (or lose) and learn from that experience
- Genuinely commercial. You’re not just comfortable being measured on a revenue number - you demand it from yourself and your team. You move fast on real bets, you’re allergic to decisions not backed by data, and you thrive on seeing real results in real time.
- First-principles by instinct. You use Halter's global frameworks because they're smart, not because you're told to, and you know exactly when the Australian market demands something different, and can make that case with evidence, not opinion.
- A strong operator across both brand and demand. You’re equally comfortable in a tone-of-voice conversation and a CAC/ROI conversation, and you’re able to move between the two with ease
- Comfortable with ambiguity. You'd rather own the outcome and figure out the path than wait for a fully specified brief.
- AI-forward as a default operating mode, not a tool you occasionally reach for. You and your team use AI to draft and iterate content, personalise outreach at a scale a human team couldn't match manually, and analyse campaign and funnel data faster than a traditional team would. You treat headcount as a last resort after you've pressure-tested what AI can already do, not the other way around.
Benefits
- Delicious snacks and drinks are available for your daily flow.
- Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
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