• Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases. • Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment. • Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms. • Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai). • Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic. • Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins. • Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows.

• Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth. • Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences, that generate qualified opportunities from law firms and legal decision-makers. • Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on a shared set of metrics and definitions (MQLs, SQLs, pipeline contribution, win rates). • Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership. • Direct creative and design work, such as presentations, landing pages, and campaign assets, to a high visual standard using tools like Canva, Adobe Creative Suite, or Figma. • Build a disciplined marketing calendar, and manage CRM segmentation, campaign automation, and reporting that clearly shows marketing’s impact on pipeline and MRR. • Stay ahead of emerging marketing technology and platforms, including AI tools, and put them to work to improve results.

Role Description We are seeking a highly analytical, business-minded Head of Growth Marketing to take complete strategic and execution ownership of our e-commerce division. Reporting directly to the Founder, your mission is to transition our current marketing operations away from external agencies, stabilize our systems, and scale our Shopify sales. As a true partner in their growth, you will be the absolute driving force behind their e-commerce strategy. In the beginning, this means rolling up your sleeves to launch performance campaigns, fine-tune their automated emails, and polish their Shopify store. Key Responsibilities - Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases. - Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment. - Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms. - Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai). - Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic. - Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins. - Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows. Qualifications - 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market. - Communicate with proficient written and verbal English skills to confidently author marketing copy, write SOPs, and present reports. - Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads. - Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify. - Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo. - Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets. - Experience with gardening, lawn care, CPG, or seasonal outdoor products is a huge plus, but definitely not a dealbreaker. Benefits - Salary: $4,000+ per month. - Paid Time Off: 7 days of scheduled PTO plus 5 paid sick days per year (with room to double based on tenure). - Observed Holidays: Fully paid U.S. federal holidays off to keep you aligned with our core operating schedule. - 100% Remote: Complete location independence, working from your home office anywhere within Latin America. - High Impact: The opportunity to build, lead, and establish a brand-new e-commerce department from scratch, backed by growth capital. Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪 - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.

• Develop our field & executive marketing strategy • Define the strategy for how Nooks uses high-touch experiences to drive awareness, pipeline, customer engagement, and enterprise growth • Build the right portfolio of first-party programs, executive engagement, account-based experiences, community initiatives, and strategic third-party investments • Make thoughtful investment decisions based on business impact, audience fit, and strategic priorities vs. tradition or industry convention • Ensure every program has a clear business objective and measurable success criteria • Build enterprise relationships • Partner closely with Sales to develop account-based marketing programs that create meaningful engagement with enterprise prospects and buying committees • Design executive engagement strategies that deepen relationships with senior Revenue, Sales, and RevOps leaders • Create high-touch experiences that build trust, accelerate buying decisions, and strengthen long-term customer relationships • Create unforgettable brand experiences • Develop premium experiences that reflect the quality and ambition of the Nooks brand • Design immersive executive gatherings, customer experiences, hospitality programs, and flagship moments that attendees remember long after they're over • Raise the creative bar for how Nooks brings customers, prospects, partners, and industry leaders together • Grow our customer community • Expand engagement with our passionate SDR community while creating new opportunities to connect with enterprise decision makers • Develop the vision for a flagship annual Nooks customer conference or executive summit that becomes a must-attend event for the industry • Partner with Customer Success and Community Marketing to strengthen advocacy, customer engagement, and peer-to-peer connections • Drive measurable business impact • Partner closely with Demand Generation and Sales to create programs that generate new pipeline, accelerate active opportunities, and support customer expansion • Develop measurement frameworks that evaluate success across awareness, pipeline creation, pipeline acceleration, executive engagement, customer expansion, and community growth • Continuously optimize our portfolio based on performance, customer feedback, and evolving business priorities • Build the foundation • Lead and mentor a growing Field & Executive Marketing team • Build the operating model, planning processes, agency partnerships, and playbooks that enable the function to scale • Continuously experiment with new formats, technologies, and engagement strategies that differentiate Nooks in the market