• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels. • You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging. • Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met. • You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals. • You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice. • You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance. • You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth. • You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership. • You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability. • You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

• Own the "One Platform. One Login." narrative across every GTM channel • Set go-to-market strategy for the full portfolio • Lead the integration narrative across SalesRabbit, Roofle, RoofLink, and adjacent products • Build and scale SalesRabbit's product marketing engine • Lead and mentor a small Product Marketing and Content team • Own competitive positioning, pricing, packaging, and ROI narratives • Prioritize Product Marketing resources across launches, strategic initiatives, competitive needs, and content development • Own editorial strategy across product marketing content • Build and run a living market intelligence engine • Embed AI across the GTM motion • Align Product, Marketing, Sales, and CX around a shared, scalable GTM playbook • Anticipate gaps in positioning, adoption, or sales execution

• Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate • Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels • Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance • Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers • Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't

• Take full ownership of product marketing strategies for our range of commercial products and solutions aimed at pharmaceutical and medical device companies. • Lead the development and packaging of advertising and sponsorship products, ensuring they meet market needs and are positioned for success. • Codify and simplify packaging to set up Vumedi for scale as the company grows sales team and customer success professionals. • Lead, manage and develop the product marketing team, setting clear priorities and holding the team accountable to outcomes. • Strategically position our products in the market and develop competitive pricing strategies to maximize revenue and market share. • Keep abreast of industry trends, competitor activities, and market needs, using insights to inform product marketing strategies. • Define tailored strategies for different customer segments as Vumedi expands to all of medicine. • Work closely with product management, sales, and marketing teams to ensure alignment on product marketing initiatives and goals. • Work closely with sales on complex opportunities and account strategies. • Engage with customers and leverage feedback to refine product offerings and marketing approaches. • Own and update Vumedi’s customer journey from new prospects to multi-year repeat customers. • Ensure that all product marketing efforts align with the company's brand and messaging guidelines. • Act as the internal expert of customer personas, becoming the ‘voice of the customer’ within Vumedi. • Define and track key performance metrics to evaluate the effectiveness of product marketing strategies. • Build out and maintain the internal and externals materials and process documents related to the products that you oversee.