• Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate • Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels • Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance • Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers • Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't

• Take full ownership of product marketing strategies for our range of commercial products and solutions aimed at pharmaceutical and medical device companies. • Lead the development and packaging of advertising and sponsorship products, ensuring they meet market needs and are positioned for success. • Codify and simplify packaging to set up Vumedi for scale as the company grows sales team and customer success professionals. • Lead, manage and develop the product marketing team, setting clear priorities and holding the team accountable to outcomes. • Strategically position our products in the market and develop competitive pricing strategies to maximize revenue and market share. • Keep abreast of industry trends, competitor activities, and market needs, using insights to inform product marketing strategies. • Define tailored strategies for different customer segments as Vumedi expands to all of medicine. • Work closely with product management, sales, and marketing teams to ensure alignment on product marketing initiatives and goals. • Work closely with sales on complex opportunities and account strategies. • Engage with customers and leverage feedback to refine product offerings and marketing approaches. • Own and update Vumedi’s customer journey from new prospects to multi-year repeat customers. • Ensure that all product marketing efforts align with the company's brand and messaging guidelines. • Act as the internal expert of customer personas, becoming the ‘voice of the customer’ within Vumedi. • Define and track key performance metrics to evaluate the effectiveness of product marketing strategies. • Build out and maintain the internal and externals materials and process documents related to the products that you oversee.

• Manage calendars and schedule meetings and appointments for clients • Coordinate domestic and international travel arrangements and accommodations • Prepare and edit documents reports presentations and correspondence • Manage email inboxes and handle phone calls and other communications • Organize and maintain files records databases and confidential information • Assist in preparing meeting agendas record meeting minutes and track action items • Support marketing initiatives including email campaigns social media scheduling and content coordination • Maintain and update CRM systems ensuring accurate customer and lead records • Assist with marketing research competitor analysis and campaign reporting • Coordinate marketing assets promotional materials and event logistics • Perform bookkeeping and finance support tasks including invoice processing accounts payable accounts receivable expense management bank reconciliations and financial record keeping • Maintain and update financial records using accounting software such as Xero QuickBooks or similar platforms • Assist with budget tracking financial reporting and other finance related administrative tasks as required • Collaborate with clients accountants marketing vendors and internal stakeholders to ensure smooth business operations • Collaborate with team members to ensure efficient workflows and operational excellence • Arrange and coordinate meetings events conferences webinars and client engagements • Respond to and manage client requests including ad hoc tasks with professionalism discretion and attention to detail • Perform other administrative and operational support tasks as required

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines. • Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing. • Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches. • Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most. • Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement. • Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions. • Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption. • Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively. • Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes. • Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.