BAMKO

• Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate • Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels • Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance • Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers • Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't

• Serve as the main point of contact for all communication to and from the client • Update website launch timelines and keep clients up-to-date on status • Share best practices on processes with clients • Be proactive in looking at new functionalities to ensure we are helping grow our client’s brands • Launch e-commerce websites based on client's brand guidelines, compliance requirements, and Marketing Calendar • Delegate tasks with internal IT teams to ensure deadlines are met • Managing multiple work streams internally among multiple teams and departments • Review websites in both testing and production environments and ensure all functionalities are responsive • Must understand the client's needs to provide clear instructions or strategies to internal IT teams • Develop instructional materials for internal teams when new functionalities are implemented.

• Design products/graphics and/or create presentations based on information of requirements from internal teams and research. • Interface with the Sales and Operations teams to execute product/print and pattern as per the customer’s requirements including revising due to changing project criteria. • Create production-ready files for graphics and products, using existing dielines or creating new tech packs.

• Coordinate with internal teams on project timing and deliverables • Capture meeting action items and summarize next steps • Create and update asset and deliverables lists • Keep Project Management Trackers up to date  • Research and report on competitive industry insights • Help standardize agency best practices • Assist in multi-channel campaign coordination: website, email, text and social

• Customer Support/ Retention Activities • Maintains and regularly updates customer program details and deliverables • Performs sales activities and follow ups: - Product loads - Sample management – ordering client approval and delivery to photography - Merchandising and sourcing support - Negative Available-to-Promise (ATP) weekly review • Interacts with Purchasing and Production to ensure accurate and timely order fulfillment • Evaluates information and customer feedback to determine feasibility of adding or eliminating products. • Interacts regularly with outside contacts and conducts site appointments in support of national efforts • Assists in planning and execute program awareness activities • Other duties/responsibilities as assigned