• Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels. • Create compelling marketing assets—including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials—that engage buyers and support revenue growth. • Develop clear, value-driven messaging that transforms product capabilities into stories customers understand and act on. • Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline. • Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement. • Produce and coordinate engaging product videos, including concept development, scripting, and production support. • Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards. • Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster. • Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI. • Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management. • Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline. • Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience.

Role Description The PPC Manager is responsible for leading the Paid Media team (Paid Search & Paid Social) to deliver high-performing campaigns and exceptional client service. This role drives team accountability, quality, innovation, and strategic growth while fostering collaboration, training, and continuous improvement. The PPC Manager works closely with CX Managers, SEO, Web, and Leadership to ensure alignment on client goals, operational excellence, and business outcomes. Strategic Leadership & Innovation - Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements. - Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance. - Develop scalable systems, SOPs, reporting frameworks, and quality control processes. - Create and implement advanced testing strategies across Paid Search and Paid Social campaigns. - Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention. - Partner with leadership to define and execute the long-term vision of the Paid Media department. - Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning. - Evaluate and recommend new PPC tools, AI solutions, and technologies that improve team efficiency and client outcomes. Responsibilities Team Leadership & Development - Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings. - Conduct initial training and expectation-setting for new PPC team members. - Mentor and support the professional growth of PPC team members through coaching, training, and development plans. - Conduct weekly follow-ups with team members to review fulfillment, quality, and performance interviews. - Foster a culture of accountability, ownership, and continuous improvement within the department. Client Strategy & Performance - Provide strategic input and guidance for key Paid Media accounts. - Ensure campaigns follow best practices and drive measurable client value. - Assist PPC specialists with advanced campaign strategy, troubleshooting, and optimization. - Support PPC specialists in creating and executing POAs for at-risk clients. - Act as the first point of contact for PPC-related client escalations before they reach the Director. - Ensure all client requests related to PPC are completed accurately and on time. Operational Excellence - Ensure daily fulfillment through ClickUp dashboards and department reporting. - Provide feedback on PPC SOPs and ensure adherence within the team. - Assign PPC specialists to clients as needed. - Run quarterly quality assurance (QA) reviews for all PPC clients. - Conduct timely QA reviews and follow-up on initial PPC strategies for new clients. - Prepare internal performance reports for Fulfillment, Operations, and Leadership meetings. - Lead quarterly department reviews focused on innovation, performance improvements, and operational excellence. Cross-Department Collaboration - Participate in weekly meetings with the CX Manager. - Collaborate with SEO, Web, and Operations teams to align efforts on integrated client strategies. - Ensure PPC strategies align with broader client marketing objectives and business goals. Qualifications - Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social. - Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms. - Proven experience managing both Google Ads and Meta Ads at scale. - Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization. - Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking. - Experience building and executing multi-channel paid media strategies. - Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities. - Understanding of landing page optimization and Conversion Rate Optimization (CRO). - Excellent leadership, coaching, and team development skills. - Experience managing client escalations and driving strategic resolutions. - Strong communication skills (verbal and written). - Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams. - Highly organized, process-driven, and focused on continuous improvement. - Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies. Requirements - Identify and implement at least one operational, automation, AI, or process improvement initiative per quarter. - Continuously evaluate emerging PPC trends and recommend opportunities to improve client outcomes. - Drive measurable improvements in department efficiency, campaign performance, and client retention. Benefits - Salary: $3,000-$3,500 per month - Remote Latam

• The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build. • This role serves both patient and business audiences across email, SMS, and IVR. • Define the campaign logic, and carry it far enough into execution that the technical operations team can build it. • Design personalized campaigns and engagement programs across audience types. • Manage day-to-day stakeholder communication, set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch. • Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences. • Produce build-ready campaign specifications for the CRM Technical and Operations team.

Role Description We're looking for a strategic and data-driven Head of Online Performance to join the North America Marketing team. Reporting to the Director of Marketing, this role will oversee and lead the digital marketing efforts across a portfolio of schools with a strong focus on driving enrollment growth, lead quality, and measurable pipeline performance. The Head of Online Performance will oversee regional digital acquisition initiatives across paid media, SEO, analytics, attribution, and conversion optimization, while managing external agency partnerships to ensure campaigns are aligned with regional enrollment and retention goals. The successful candidate will bring a strong balance of strategic thinking, analytical expertise, and performance-driven execution. The ideal candidate has the ability to operate strategically within a fast-paced, matrixed regional organization while influencing senior stakeholders across marketing, admissions, school leadership, and external partners. This candidate will bring a strategic vision to digital marketing initiatives, be comfortable with data analysis and reporting. This position will be remote with some travel required. Key Responsibilities - Digital Strategy Leadership: - Develop and lead a high-performing regional digital performance marketing strategy focused on driving enrollment growth, lead quality, and measurable pipeline contribution across all schools within the North America region. - Monitor emerging digital trends, evolving parent behaviors, competitor activity, and platform innovations to develop strategic recommendations that strengthen regional enrollment performance and align with ISP strategies. - Agency Management: - Lead the strategic management of external digital marketing agency partners across paid media, SEO, and performance initiatives. - Evaluate full-funnel campaign performance and provide strategic, data-informed direction to continuously improve lead quality, conversion efficiency, cost-per-lead, and cost-per-enrollment outcomes. - Establish clear agency KPIs, performance expectations, and governance frameworks. - Innovative Campaign Development: - Leverage creative thinking and strategic planning to launch innovative digital marketing initiatives. - Implement A/B testing and other optimization strategies to continually improve campaign effectiveness and conversion rates. - Define lead quality standards in consultation with the Director of Marketing. - Data Analysis & Reporting: - Lead the analysis of digital marketing data, including ad performance, conversion rates, and customer journey metrics. - Present regular reports with actionable insights to senior leadership. - Own the regional digital analytics and measurement ecosystem. - Collaboration: - Partner closely with the Cluster Marketing Managers responsible for content development. - Work closely with the Director of Marketing in collaboration with the Regional Directors of Admissions and Retention. - Budget Oversight: - Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI. - Develop and manage MQL/SQL frameworks, lead scoring methodologies, and performance benchmarks. - Success Metrics: - Lead quality and enrollment growth. - Lead-to-tour conversion rates. - Cost-per-enrollment improvements. - Digital attribution accuracy. - Funnel efficiency optimization. - Regional campaign ROI. - Tactical school-level enrollment gap support. Qualifications - Education: Bachelor’s degree in marketing, communications, or a related field (required). Master’s degree or digital marketing certifications (preferred). - Experience: Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful lead generation campaigns. - Technical Skills: Proficiency in digital advertising platforms (Google Ads, Meta Ads), Google Analytics, SEO, CRM systems, and marketing automation tools. - Analytical Skills: Strong data analysis skills, with the ability to translate data into meaningful insights and actionable recommendations. - Leadership: Experience managing external agencies and working cross-functionally with other marketing and admissions professionals. - Innovative Mindset: A creative thinker with a passion for trying new approaches and strategies to drive digital marketing success. - Communication Skills: Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively to senior stakeholders. ISP Principles - Begin with our children and students. - Treat everyone with care and respect. - Operate effectively. - Are financially responsible. - Learn continuously. ISP Commitment to Safeguarding Principles - ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. ISP Commitment to Diversity, Equity, Inclusion, and Belonging - ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of demographic characteristics.