International Schools Partnership Limited

International Schools Partnership (ISP) is a dynamic, expanding, global group of international schools that prides itself in putting learners and their learning first. This is what makes us unique and is what we refer to as our Learning First methodology.

Head of Online Performance

Performance MarketingPerformance MarketingFull TimeRemoteLeadTeam 11-50

Location

United States

Posted

2 days ago

Salary

$110K / year

Seniority

Lead

No structured requirement data.

Job Description

Head of Online Performance

International Schools Partnership Limited

Role Description We're looking for a strategic and data-driven Head of Online Performance to join the North America Marketing team. Reporting to the Director of Marketing, this role will oversee and lead the digital marketing efforts across a portfolio of schools with a strong focus on driving enrollment growth, lead quality, and measurable pipeline performance. The Head of Online Performance will oversee regional digital acquisition initiatives across paid media, SEO, analytics, attribution, and conversion optimization, while managing external agency partnerships to ensure campaigns are aligned with regional enrollment and retention goals. The successful candidate will bring a strong balance of strategic thinking, analytical expertise, and performance-driven execution. The ideal candidate has the ability to operate strategically within a fast-paced, matrixed regional organization while influencing senior stakeholders across marketing, admissions, school leadership, and external partners. This candidate will bring a strategic vision to digital marketing initiatives, be comfortable with data analysis and reporting. This position will be remote with some travel required. Key Responsibilities - Digital Strategy Leadership: - Develop and lead a high-performing regional digital performance marketing strategy focused on driving enrollment growth, lead quality, and measurable pipeline contribution across all schools within the North America region. - Monitor emerging digital trends, evolving parent behaviors, competitor activity, and platform innovations to develop strategic recommendations that strengthen regional enrollment performance and align with ISP strategies. - Agency Management: - Lead the strategic management of external digital marketing agency partners across paid media, SEO, and performance initiatives. - Evaluate full-funnel campaign performance and provide strategic, data-informed direction to continuously improve lead quality, conversion efficiency, cost-per-lead, and cost-per-enrollment outcomes. - Establish clear agency KPIs, performance expectations, and governance frameworks. - Innovative Campaign Development: - Leverage creative thinking and strategic planning to launch innovative digital marketing initiatives. - Implement A/B testing and other optimization strategies to continually improve campaign effectiveness and conversion rates. - Define lead quality standards in consultation with the Director of Marketing. - Data Analysis & Reporting: - Lead the analysis of digital marketing data, including ad performance, conversion rates, and customer journey metrics. - Present regular reports with actionable insights to senior leadership. - Own the regional digital analytics and measurement ecosystem. - Collaboration: - Partner closely with the Cluster Marketing Managers responsible for content development. - Work closely with the Director of Marketing in collaboration with the Regional Directors of Admissions and Retention. - Budget Oversight: - Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI. - Develop and manage MQL/SQL frameworks, lead scoring methodologies, and performance benchmarks. - Success Metrics: - Lead quality and enrollment growth. - Lead-to-tour conversion rates. - Cost-per-enrollment improvements. - Digital attribution accuracy. - Funnel efficiency optimization. - Regional campaign ROI. - Tactical school-level enrollment gap support. Qualifications - Education: Bachelor’s degree in marketing, communications, or a related field (required). Master’s degree or digital marketing certifications (preferred). - Experience: Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful lead generation campaigns. - Technical Skills: Proficiency in digital advertising platforms (Google Ads, Meta Ads), Google Analytics, SEO, CRM systems, and marketing automation tools. - Analytical Skills: Strong data analysis skills, with the ability to translate data into meaningful insights and actionable recommendations. - Leadership: Experience managing external agencies and working cross-functionally with other marketing and admissions professionals. - Innovative Mindset: A creative thinker with a passion for trying new approaches and strategies to drive digital marketing success. - Communication Skills: Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively to senior stakeholders. ISP Principles - Begin with our children and students. - Treat everyone with care and respect. - Operate effectively. - Are financially responsible. - Learn continuously. ISP Commitment to Safeguarding Principles - ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. ISP Commitment to Diversity, Equity, Inclusion, and Belonging - ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of demographic characteristics.

Related Categories

Related Job Pages

More Performance Marketing Jobs

iRESTORE logo

Senior Manager, Paid Social – Body & Skin Accounts

iRESTORE

Our mission is to create innovative health and beauty products that help people RESTORE CONFIDENCE.

Full TimeRemoteTeam 11-50Since 2003H1B No Sponsor

• Own paid media strategy, execution, and performance planning for iRESTORE's Body and Skin product categories across Meta, TikTok, Google, YouTube, and emerging platforms. • Manage budget pacing and optimize campaigns against revenue, ROAS, CAC, traffic, CPC, and conversion rates to achieve performance goals. • Build and execute a testing roadmap across audiences, bidding strategies, campaign structures, creative, landing pages, and new in-platform opportunities. • Translate performance insights into clear creative priorities, partnering with our Senior Performance Creative Manager, internal creative teams, and external agency partners on net new concepts and iterations of current ad creatives. • Identify opportunities to unlock scale across the customer journey, including ad creative, campaign tactics, and post-click experiences. • Develop weekly and monthly forecasts, surface risks and opportunities, and recommend budget or resource shifts to the VP of Growth Marketing. • Measure and communicate performance using platform dashboards, Google Analytics, Google Data Studio, landing-page tools, and attribution platforms. • Build reporting and automation systems that improve operational efficiency and enable faster, more informed decisions. • Share learnings across Growth, Creative, and Digital Product, while staying current on platform updates, attribution, programmatic media buying, and emerging acquisition strategies.

California
$134K - $159K / year
iRESTORE logo

Manager, Paid Social – Subscriptions & Consumables

iRESTORE

Our mission is to create innovative health and beauty products that help people RESTORE CONFIDENCE.

Full TimeRemoteTeam 11-50Since 2003H1B No Sponsor

• Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms. • Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals. • Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities. • Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations. • Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing. • Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results. • Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making. • Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

California
$105K - $129K / year
Livaclean logo

Junior Amazon PPC Specialist

Livaclean

Glow from within with superfood-infused skincare that nourishes both your skin and your soul.

Full TimeRemoteTeam 11-50H1B No Sponsor

Role Description We're looking for an Amazon PPC Admin to support our senior Amazon PPC Specialists with the day-to-day operational work behind our advertising and product launch strategy. This is a hands-on, entry-to-mid-level role suited to someone who is highly organized, detail-oriented, and eager to build a career in Amazon advertising and e-commerce growth. You'll start by taking ownership of admin, data, and setup tasks that keep our PPC operations running smoothly — and over time, you'll be coached directly by senior PPC specialists and given real ownership over some of our smaller marketplaces, including Amazon Mexico and Amazon Australia. If you're coachable, curious, and want to learn Amazon PPC, Meta-to-Amazon product launches, custom landing page setup, and tools like Scale Insights, this is a great entry point into a growing e-commerce advertising career. What You'll Be Doing - Gathering, organizing, and maintaining data across spreadsheets and internal trackers - Setting up and managing ClickUp tasks and preparation checklists for product launches - Building and maintaining spreadsheets for product launches and campaign tracking - Setting up landing pages for Meta-to-Amazon marketing pushes - Setting up and maintaining keyword tracking systems - Supporting the team with Amazon case log submissions and follow-ups - Assisting with the setup of PPC campaigns under guidance from senior specialists - Taking on hands-on ownership of PPC support for smaller marketplaces (Amazon Mexico, Amazon Australia) as you grow into the role Qualifications - Strong organizational skills and attention to detail - Comfortable working with spreadsheets (Google Sheets/Excel) and task management tools (ClickUp or similar) - Clear written communication skills - A proactive, "figure-it-out" attitude and genuine eagerness to learn - Coachable; open to feedback and hands-on training - Reliable internet connection and ability to work independently in a remote setup Nice to Have - Amazon PPC experience - Experience supporting an Amazon product launch - Familiarity with Data Dive or similar keyword/market research tools - Experience building PPC tracking spreadsheets - Basic understanding of listing optimization - Keyword research experience Growth Path This role is designed as a launchpad, not a dead end: - Month 1: Paid trial period - After trial: Transition to full-time PPC Admin - After 1 year: Guaranteed one-on-one coaching from senior PPC specialists in a supportive, hands-on environment with growing ownership over live marketplace campaigns You'll be learning real strategy, not just admin — including Amazon PPC, Meta-to-Amazon launch playbooks, custom landing page design for product launches, and PPC management via Scale Insights. Compensation & Structure - Pay: $400–$600 USD per month - Structure: 1-month paid trial Full-time role PPC Admin - Reporting line: Amazon PPC Lead We use Hubstaff for transparent time tracking and seamless remote team collaboration.

Worldwide
$400 - $600 / month
ATI Restoration, LLC logo

Performance Marketing Manager

ATI Restoration, LLC

Family-operated restoration contractor specializing in restoration, environmental and reconstruction services.

Full TimeRemoteTeam 1,001-5,000Since 1989H1B No Sponsor

Role Description Performance Marketing Manager at ATI Restoration is a pivotal role responsible for orchestrating comprehensive performance marketing strategies. The incumbent will be at the forefront of: - Email marketing - Lead generation - Lead nurturing campaigns - Digital marketing - SEO - SEM - Website optimization Proficiency in Salesforce CRM and Pardot marketing automation platforms is essential. The role mandates a solid foundation in both B2B and B2C marketing, with a preference for experience in the restoration or construction industry. - Develop a comprehensive and strategic performance marketing plan to drive qualified lead growth and attributable revenue growth. - Oversee and optimize email marketing, lead generation, and lead nurturing campaigns to effectively engage potential clients. - Drive digital marketing initiatives, including SEO, SEM, and website optimization, to enhance online visibility and customer acquisition. - Utilize Salesforce CRM and Pardot marketing automation platforms to maximize marketing efficiency and effectiveness. - Collaborate with national and regional sales teams to align marketing efforts with sales strategies and overall business objectives. - Monitor and analyze marketing performance metrics, making data-driven decisions to enhance campaign effectiveness and ROI. - Enhance performance marketing data analytics, dashboards, and reporting to understand conversion of marketing campaigns to leads, opportunities, and revenue. - Develop and manage marketing budgets, ensuring optimal allocation of resources to drive desired outcomes. - Stay updated on industry trends and emerging marketing technologies, recommending innovative strategies to stay ahead of the competition. This is a true "doer" role currently with the potential to expand into a full team managing predictable revenue streams. Qualifications - 5-7 years of marketing experience, with a focus on performance marketing and B2B strategies. - Demonstrated success in implementing and optimizing performance marketing plans to achieve business goals. - Proficient in Salesforce CRM and Pardot marketing automation platforms, leveraging them for efficient marketing operations. - Strong analytical skills and ability to derive actionable insights from marketing data to inform decision-making. - Exceptional leadership and team management skills, fostering a collaborative and innovative work environment. - Entrepreneurial mindset with the ability to adapt and thrive in a dynamic, growth-oriented organization. - Excellent communication skills, with the ability to articulate ideas and influence stakeholders effectively. - Detail-oriented with strong organizational and project management abilities. - Previous experience in the restoration or construction industry is a significant advantage. Requirements - Remote, west coast preferred. - Must be available to work weekends and evenings when required to support weather events/natural disaster response programs. - Travel approx. 10% of the time. Limitations and Disclaimer THE STATEMENTS HEREIN ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY EMPLOYEES AND ARE NOT TO BE CONSTRUED AS AN EXHAUSTIVE LIST OF RESPONSIBILITIES, DUTIES, AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. FURTHERMORE, THIS JOB DESCRIPTION DOES NOT ESTABLISH A CONTRACT FOR EMPLOYMENT AND THE CONTENT IS SUBJECT TO BE CHANGED, MODIFIED, OR DELETED AT THE DISCRETION OF THE COMPANY. IN COMPLIANCE WITH THE AMERICANS WITH DISABILITY ACT (ADA) OF 1990, THE COMPANY WILL MAKE REASONABLE ACCOMMODATIONS WITH THOSE INDIVIDUALS WITH A DISABILITY AS DEFINED BY THE ADA.

United States
$100K - $150K / year