Seed Health

• Set the vision and standard for Seed's digital experience across web and app • Drive the product roadmap in close partnership with Engineering and Design • Own the A/B testing and experimentation program • Champion site performance, accessibility, and speed • Own discount and incentive architecture, subscription mechanics, and upsell strategy • Lead on-site merchandising • Partner with Product Marketing on pricing dynamics • Translate audience segmentation into personalized digital experiences • Own the digital execution for all product launches • Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning • Drive alignment across Engineering, Design, Creative, and Performance • Build a high-performing, increasingly autonomous team

• Play a critical role in advancing Seed’s data capabilities • Partner closely with stakeholders across Product, Science, Engineering, Marketing, and Operations • Transform data into actionable insights that drive business growth and scientific discovery • Contribute to scalable frameworks and help foster a data-driven decision-making culture • Develop and scale analytics capabilities in alignment with company priorities • Design analyses, reports, and dashboards that inform strategy and execution • Build scalable pipelines and data models that support self-service analytics • Collaborate on designing and interpreting experiments • Maintain processes for data quality, accuracy, and consistency • Collaborate on data architecture and performance • Provide insights that optimize acquisition, retention, and customer experience • Support with data-driven approaches to study design and analysis • Identify opportunities for innovation and efficiency through advanced analytics

• Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business • Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals. • Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration. • Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative • Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support. • Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied. • Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data. • Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.

• Own the end-to-end post-purchase member experience strategy • Lead with a clear product vision • Design and run short-cycle experiments • Define the membership value architecture • Partner with Product Design to set creative direction • Collaborate with Growth Product on funnel-to-member handoff • Contribute to multi-category brand expansion • Present member experience strategy to leadership

• Partner closely with leaders across Product, Science, Engineering, Marketing, and Operations to transform data into actionable insights that drive business growth and scientific discovery. • Manage and mentor a growing analytics team, build scalable frameworks, and help foster a culture of data-driven decision-making across the organization. • Design, build, and maintain our data models and pipelines, enabling self-service analytics and empowering teams across Seed to make data-informed decisions with confidence. • Contribute to the evolution of Seed’s analytics roadmap in alignment with company priorities. • Establish frameworks, standards, and best practices for reporting, modeling, and experimentation. • Partner with cross-functional leaders to design analyses, reports, and dashboards that inform strategy and execution. • Build scalable pipelines and data models that support self-service analytics across teams. • Define and maintain processes for data quality, accuracy, and consistency across systems. • Provide insights that optimize acquisition, retention, and customer experience.

• Strategic Partnership Leadership: Lead sales efforts with current partners (Target, Sprouts, Erewhon), while pioneering new launches across new channels. Adept at building strong partnerships and multi-year growth plans. • Omni-Channel Excellence: Navigate retailer’s complex retail ecosystem to optimize product placement, pricing strategies, promotional calendars, and merchandising execution across all touchpoints. • Performance Optimization: Monitor and analyze business performance against forecasts, identifying growth opportunities and implementing corrective actions to maximize ROI on trade investments • Cross-Functional Collaboration: Partner with internal stakeholders including Product and Brand Marketing, Supply Chain, Demand Planning, Product Development, Finance and Channel Owners to ensure seamless execution of retail strategies and maintain optimal in-stock • Financial Stewardship: Develop accurate sales forecasts, manage account-level P&L statements, and ensure trade spending remains within budgetary constraints. • Relationship Management: Build deep, strategic relationships with retailer’s buying teams, merchandising specialists, category managers, and digital commerce leaders as well as key brokers, display development and execution compliance partners to secure optimal shelf positioning and promotional support • Market Intelligence: Conduct comprehensive competitive analysis, monitor category trends, and translate market insights into actionable strategies that position Seed as the premium probiotics authority within the broader wellness ecosystem

• This role will oversee our agency partners to ensure excellence in execution, while personally owning forecasting, spend pacing, reporting, and incrementality modeling. • Examples of strategic work include ownership of the test and learn roadmap, go-to-market planning for new product launches, and partnering with cross-functionals on retail media initiatives (i.e. creative optimization, media mix modeling, etc), among other items. • This individual will be the go-to subject matter expert for Amazon and future retail media channels, possessing superior core skills while demonstrating an ability to identify root cause issues and solve ambiguous, complex problems through cross-functional collaboration and impact. • This role is a strategic owner rather than just an executor; this individual will help Seed define its core media KPIs across SKUs and channels that ladder up to overall business performance. This individual should go beyond “what happened”, but help us understand “what would happen if”. • This role acts as a force multiplier - this individual should know how to extract 110% value from our agency partners in order to focus on the 3-6 month strategic horizon. • This role will report to the Sr. Director, Amazon.

• Lead the DTC performance of Seed’s rapidly growing and profitable business, maximizing sustainable results over time. • Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed’s understanding of how to balance marginal returns and incrementality. • Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc. • Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy. • Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches. • Bring out the best in Seed’s existing talent while recruiting and developing new, world class talent. • Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond. • Develop and execute tests that drive impact and learnings across the business.

• Lead the future of Seed’s online shopping experience: From first touch to long-term membership, craft experiences that feel iconic, distinct, and deeply human. • Build new design systems that balance storytelling, scientific rigor, and usability across platforms. • Prototype the future: Explore motion, interaction, and multi-sensory design that make Seed not just functional, but unforgettable. • Collaborate cross-functionally with Creative, Marketing, Product, and Science teams to translate science into experiences that spark engagement and trust. • Shape culture as much as product—raising the craft bar, fostering creativity, and building a culture of design excellence.