• Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience. • Run outreach to land guest posts, features, backlinks, and partnerships. • Research and vet guest posting, backlink, and feature opportunities that align with our positioning. • Qualify each one for relevance and quality. • Write personalized outreach to editors and site owners. • Pitch angles that fit both the outlet's audience and our messaging. • Build lasting relationships with editors and partners so placements become repeatable. • Track every opportunity and report on pipeline and results. • Work with our content team to align on opportunities and content to be written.

• The Strategic Account Activation Lead serves as a professional sales leader in building and maintaining a profitable and proactive relationship with assigned strategic accounts. • Focuses on building strong relationships with strategic account stakeholders at the regional and field sales organizational level to understand their business model, unique value offerings and partnership opportunities. • The Strategic Account Activation Lead will serve as the conduit between c-suite strategic account activation, regional level leadership and field level execution. • Responsible for developing a deep understanding of account goals, needs, and pain points to drive growth and ensure stability within their strategic account base. • Collaborate with sales leadership teams, Strategic Account Managers, and territory sales representatives to support customer centric business model. • Accelerate occupancy and sales of key Animal Health products, supporting pull-through activities relative to aligned strategy, and ensuring value and technical innovations are aligned with our strategic focus. • Discover opportunities by leveraging analytics to drive accountability and uncover opportunities to maximize growth. • Contribute to a best-in-class Sales and Commercial Operations team by promoting innovation, continuous improvement, and feedback inclusion. • Influence senior leadership to think and respond innovatively to industry trends and opportunities.

• Business Management: As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon GlideScope ® product line. • Be a Trusted Partner: You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. • Achieve and Exceed Revenue Targets: You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • Understand your market: You will learn new industry and market information that allows you to adapt to shifts in market demand and strategy.

• Develop and implement a territory plan to meet or exceed sales goals. • Acquire specific product knowledge through online, in person and in field sales training. • Build and maintain strong customer relationships in territory, to become a trusted advisor. • Consistent use of CRM to manage sales opportunities and growth within the territory.