Verathon

• As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon GlideScope® product line. • You will execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. • You will manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • You will forecast your business potential in order to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals. • You will learn new industry and market information that allows you to adapt to shifts in market demand and strategy. • You will engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership.

• Design, develop, and deploy AI-powered solutions including custom GPTs, copilots, and agentic workflows using enterprise LLM platforms and APIs. • Build Retrieval-Augmented Generation (RAG) pipelines, vector search capabilities, and secure data connectors. • Collaborate with AI Business Partners and other departmental representatives to translate functional requirements into technical implementations. • Translate business-defined context into structured prompts and system instructions. • Refine and optimize context injection strategies to improve solution reliability and accuracy. • Prototype rapidly, iterate based on user feedback, and deliver production-ready AI solutions with appropriate guardrails. • Develop reusable prompts, templates, automations, and components to accelerate future AI solution development. • Integrate AI tools with Verathon systems following architecture, security, and compliance standards. • Partner with the AI Solutions Architect to evaluate and implement new AI tools.

• Strategically manage the business in your territory to promote the Verathon BladderScan ® and CFlex ™ product lines. • Execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • Generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations including creative solutions to their problems. • Manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • Generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • Forecast your business potential to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals. • Learn new industry and market information to adapt to shifts in market demand and strategy. Engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership.

• As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon GlideScope® product line. • You will execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. • You will manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • You will forecast your business potential in order to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals. • You will learn new industry and market information that allows you to adapt to shifts in market demand and strategy.

• Manage the business in your territory to promote the Verathon BladderScan ® and CFlex ™ product lines. • Execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • Generate new business and maintain existing business by understanding the needs, building rapport, and influencing customers by delivering presentations to customers including creative solutions to their problems. • Manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • Generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • Forecast your business potential in order to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals. • Learn new industry and market information that allow you to adapt to shifts in market demand and strategy.

• As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon GlideScope ® product line. • You will execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. • You will manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • You will forecast your business potential in order to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals. • You will learn new industry and market information that allows you to adapt to shifts in market demand and strategy. • You will engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership.

• Business Management: As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon BladderScan® and CFlex™ product lines. • Execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis. • Be a Trusted Partner: Generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations. • Manage relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts. • Achieve and Exceed Revenue Targets by generating a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. • Understand industry and market information to adapt to shifts in market demand and strategy. • Engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership.

• Build & Grow Strategic Accounts: Uncover new partnership opportunities with IDNs, Health Systems, and Corporate Chains while driving growth within existing agreements through effective contract management, compliance, and field team collaboration. • Manage Relationships & Executive Engagement: Build and maintain relationships at all levels of Verathon and IDN/GPO leadership, preparing and conducting executive business reviews and presenting recommendations to key internal stakeholders to build alignment. • Drive Regional Strategy & Performance: Lead in a matrixed environment to build regional growth strategies with Sales Directors and Territory Managers, forecasting contract performance, tracking against goals, and course correcting as needed to achieve targets. • Negotiate & Solve Problems: Apply strong negotiation skills with a focus on maintaining price integrity while partnering with business leaders to resolve issues and prioritize customer needs alongside Verathon's strategic objectives. • Inform & Influence the Market: Communicate critical customer, competitive, and market intelligence to all company constituents, and work closely with product marketing to develop strategies that support the product and clinical needs of targeted IDNs.

• Develop and execute a multi-year UK growth strategy aligned with global and BU priorities • Deliver consistent year-over-year revenue growth across all product portfolios • Identify, prioritize, and capture high-value market opportunities • Lead strategic planning for key NHS accounts and national tender opportunities • Strengthen Verathon’s market position and competitive differentiation in the UK • Drive robust pipeline development and forecasting discipline • Ensure strong execution of pricing, tender, and contracting strategies • Leverage market insights and competitive intelligence to shape commercial direction • Guide complex negotiations with senior stakeholders and procurement bodies • Champion value-based selling by articulating both clinical and economic impact • Build, develop, and inspire a high-performing UK commercial team • Attract top talent and create a culture of accountability, ownership, and growth • Coach and develop leaders within the organization to strengthen succession readiness • Establish and maintain strong executive-level relationships within key NHS Trusts and strategic accounts • Represent Verathon with senior healthcare leaders and procurement organizations • Act as the primary commercial ambassador for Verathon in the UK • Ensure adherence to company policies, compliance standards, and UK healthcare regulations • Oversee effective forecasting, reporting, and performance tracking

• Build a high performing result-driven team • Manage talent by attracting, onboarding, engaging and developing sales staff • Provide coaching to Territory Managers on sales skills and strategies • Guide Territory Managers in crafting sales solutions that meet customer needs • Conduct regular ride along days with Territory Manager’s and provide feedback • Develop strategy for Clinical Specialists to collaborate with their team • Fully utilize CRM system daily to manage the regional Pipeline, Forecast and Opportunities • Develop, negotiate, and manage local IDN agreements • Review and monitor all aspects of Sales Agreement terms and conditions • Develop an annual business plan with specific target account goals/forecasts • Drive year over year growth in sales revenue and profitability • Evaluate market opportunities and prioritize with Territory Managers