Brook + Whittle

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions. • Drive innovation by identifying market trends, customer needs, and emerging technologies. • Oversee product development processes, ensuring timely delivery, quality, and profitability. • Establish pricing strategies and value propositions aligned with market positioning and margin targets. • Optimize the product portfolio to balance growth, profitability, and operational efficiency. • Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization. • Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability. • Lead new product introduction processes and stage-gate governance. • Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement. • Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies. • Collaborate with sales leadership to enable effective selling tools, messaging, and training. • Build and lead high-performing teams across product management, marketing, and portfolio strategy. • Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution. • Foster a customer-centric and innovation-driven culture. • Own product line P&L, including revenue growth, margin performance, and ROI on product investments. • Develop and track KPIs related to product success, market share, and marketing effectiveness. • Support annual planning, forecasting, and long-term strategic planning. • Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

• Design, develop, and maintain API integrations between systems and external customer platforms • Collaborate with customers to understand integration requirements and deliver tailored solutions • Work with RESTful and SOAP APIs to facilitate data exchange • Troubleshoot, debug, and resolve integration-related issues

• Build automation solutions end-to-end across the business: integrations, data pipelines, workflow automation, and scripting • Partner with stakeholders to identify and evaluate automation opportunities, exercising judgment on when AI is the right tool versus when a traditional integration, script, or workflow change will serve better • Own integrations and data movement between systems, SharePoint, SQL, file shares, documents, including ingestion, transformation, and keeping downstream data fresh • Build AI features where they add real value: prompt design, RAG pipelines (chunking, embedding, indexing into our vector database), and LLM integrations (OpenAI, Anthropic, and others as we evaluate) • Collaborate with our C#/.NET and Angular ERP codebase alongside the existing dev team — feature work, bug fixes, code review, the usual full-stack rhythm • Stand up and maintain containerized services — including self-hosted components like Qdrant for vector storage — running on our Azure platform • Collaborate with consultants brought in for specialized depth, and absorb knowledge from those engagements so we can reduce consulting spend over time • Prototype quickly to validate automation ideas before committing to full builds

• Conduct extensive outbound sales efforts to secure business with targeted prospects and accounts • Maintain a robust pipeline of opportunities within the customer base • Utilize Salesforce.com to drive successful account management and document actions to drive business to close • Exhibit independent decision-making skills and good judgment in negotiations with customers regarding quality resolutions, and technical concerns • Combine product knowledge and customer needs to develop workable solutions • Be active in chosen markets and provide pertinent information regarding key account activity, market trends and changing legislation • Manage customer projects with a high level of professionalism, urgency, and attention to detail • Identify new customers, understand their needs and how we can best meet their goals • Participate in Sales and Marketing activities like Success Stories, Webinars and Training • Tailor customer presentations to convey the value we bring to solve customers’ unmet needs • Create account plans to set growth objectives, forecasts, and actions to exceed sales budget • Identify key decision makers and sell across multiple touch points in the customer’s organization • Promote B+W company and culture at trade shows or industry events