• Provide commercial support for brand marketing strategy and tactical execution across the US hematology portfolio • Support and execute the commercial marketing plan for key HCP segments across multiple channels • Apply strong project management capabilities to ensure deliverables are completed on time and within budget • Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly • Collaborate with MLR reviewers for medical, legal, and regulatory review of brand materials • Manage external vendors and agencies to ensure delivery of work consistent with brand strategy

Title: Senior Creator Marketing Manager - RuneScape Franchise Location: Cambridge, England, United Kingdom Job Description: Hybrid MarketingFull time26063 Description Office location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required. Are you a marketing expert who knows how to build authentic partnerships with external creators and influencers that excite players and deliver measurable commercial results? As Senior Creator Marketing Manager at Jagex, you'll lead creator marketing across the entire RuneScape franchise, including Old School RuneScape, RuneScape, and RuneScape: Dragonwilds. Working closely with Product Marketing and Community teams, you'll develop and execute creator campaigns that fuel player growth, deepen community engagement, and bring our games to new audiences around the world. This is a high-impact role with global scope, combining strategic planning with hands-on campaign delivery. From identifying the perfect creators to negotiating partnerships, launching campaigns, and reporting performance, you'll own the entire creator marketing lifecycle while building long-term relationships that strengthen the RuneScape brand. What you'll be doing: - Develop creator marketing strategies that support the unique goals and audiences of RuneScape, Old School RuneScape, and RuneScape: Dragonwilds. - Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation. - Build campaigns across YouTube, Twitch, TikTok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective. - Develop long-term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns. - Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition. - Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the RuneScape franchise. - Scout influential creators and well-known RuneScape fans beyond the traditional gaming space. - Partner with Paid Media teams to amplify creator campaigns and maximise performance. - Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex. - Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders. - Stay ahead of creator, platform, and cultural trends, identifying new opportunities before they become mainstream. What we're looking for: - Strong proven experience in Creator & Influencer Marketing within the gaming industry. - A well-established network of creators, agencies, talent managers, and industry contacts. - Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results. - Strong project management skills, capable of managing multiple campaigns across several products simultaneously. - Experience owning creator marketing budgets and optimising spend against measurable business objectives. - Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs. - Experience negotiating commercial agreements and managing creator partnerships. - Excellent communication and relationship-building skills with the confidence to influence both internal stakeholders and external partners. - Strong understanding of the rapidly evolving creator landscape across long-form, livestreaming, and short-form content. What we offer: When you join Jagex you can look forward to a generous Perks & Benefits package including: - Private Healthcare, including Dental Plan. - Minimum 6% Pension contributions. - Employee Assistance Programme & onsite Counselling. - Life Insurance. - Discretionary annual performance bonus. - Enhanced family leave policies from day 1. - Flexible working hours. - 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more! Inclusion & Accessibility Statement We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview. Right to Work Statement This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship for this position, either now or in the future. Applicants must therefore be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship. About Jagex: We are Jagex: The RuneScape Company- home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years. As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit . Headquartered in Cambridge, United Kingdom, We are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission- to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions & values - We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

• Design and continuously improve lifecycle strategies across the prospect journey • Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences • Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions • Define entry, exit and success criteria for lifecycle programs • Optimise journeys using behavioural signals, engagement data and conversion insights • Own the middle of the funnel, turning known contacts into qualified buying intent. • Partner with BDR leadership on lead routing, recycling and hand-raiser strategies. • Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes. • Develop always-on reactivation and recycling motions that continuously create new opportunities. • Own email as a marketing channel across the business • Establish templates, governance, QA standards and best practices that improve quality and scalability • Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency • Drive improvements in deliverability, engagement, accessibility and mobile performance • Partner with content teams to improve how email is planned, written and produced • Build lifecycle programs that support cross-sell and expansion • Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline • Identify opportunities to increase customer engagement throughout the lifecycle • Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales. • Translate business priorities into scalable lifecycle programs. • Influence stakeholders without relying on direct authority. • Build processes and documentation that improve consistency across teams. • Define lifecycle KPIs and reporting frameworks • Analyse funnel performance to identify bottlenecks and opportunities • Run structured experiments to improve engagement and pipeline conversion • Use insights to continually evolve lifecycle programs and operating models

Role Description We're looking for an experienced, results-driven Google Ads Specialist to join our team on a full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for U.S.-based dental practices (B2C). This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement. You should be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume. This role is Google Ads-focused. Microsoft/Bing Ads and Meta (Facebook/Instagram) experience is a genuine bonus and may come into play down the line, but is not part of the core scope or compensation for this position. - Manage and optimise Google Ads campaigns for U.S.-based dental practices - Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality - Implement and manage Target CPA bidding strategies to control cost-per-lead - Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns - Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting - Provide clear, actionable reporting and strategic recommendations on a regular basis - Stay current with Google Ads platform changes, beta features, and best practices Once fully onboarded, you can expect to manage approximately 30–40 dental accounts, at an average spend of around $5,000/month per account. You'll typically start with a smaller handful of accounts (around 4) while you settle in, growing from there. Qualifications - Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses - Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search - Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types - Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights Requirements - Experience with Microsoft/Bing Ads — search campaign management - Experience running Meta (Facebook/Instagram) lead generation campaigns - Familiarity with Google Ads Editor — bulk campaign management and offline editing - Experience working with U.S. dental offices - Experience working with U.S. medical practices Benefits - Salary: $3,000 – $4,000 per month* - Full time: 100% remote - work from wherever you’re happiest and most productive - Flexibility: We trust you to manage your time and balance your work and life - Paid Time Off: 27–29 days per year. *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.