Title: Demand Generation Specialist Location: Atlanta United States Job Description: Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf." Because that's exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined - as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports lead-to-MQL programs and website optimization by executing nurture campaigns, maintaining marketing workflows, and helping improve conversion performance across email, web, and automation channels. This role is a remote role, occasional travel may be required as part of this role. Key Responsibilities - Build, launch, and maintain nurture campaigns across email, chat, and related automation programs. - Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems. - Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors. - Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly. - Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables. - Partner with Product Marketing to update website copy, campaign pages, and content offers as needed. - Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion. - Run tests on emails, landing pages, and forms; track results and share recommendations. - Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders. Requirements - 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support - Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus - Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay) - Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation - Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity) - Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages) - Organized, detail-oriented, able to manage multiple requests and timelines - Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies - Comfortable pulling reports and QA'ing data to spot issues or trends - FinTech/payments familiarity is a nice-to-have The base salary range for this position is budgeted for $66,960 to $78,750 with eligibility for an annual bonus and overtime. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of proven experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more! Our job titles may span more than one career level. All candidates are encouraged to apply. At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences. We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we're constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all. Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence

• Development and management of paid campaigns (Google Ads, Meta, YouTube, etc.) • Lead generation and funnel filling to activate qualified patients • Conceptualization and testing of creatives, ad copy and landing pages • Conversion optimization (A/B testing, UTM tracking, Tag Manager, GA4) • Analysis and reporting of KPIs such as CPL, ROAS, and funnel drop-offs • Collaboration with CRM, product and design teams to ensure seamless journeys

Role Description The Performance Marketing Designer is a high-impact direct response design position on the Creative Team at Achieve, a leading financial services company. It offers a talented digital designer the opportunity to directly drive business growth and expand our team’s capabilities with innovative, highly engaging ads, emails, and other digital creative. You will have the opportunity to support Brand design needs. It is a remote position, although there may be meetings required at our San Mateo, CA and/or Tempe AZ offices. This role demands someone who is part designer, part scientist, and part psychologist. You’ll spend each day collaborating with business stakeholders to understand business goals, and with other members of the creative team to concept and produce emails and ads to test data-driven hypotheses. You will help drive business results as well as valuable insights about our audiences. To succeed in this role, you need to be experienced in designing to stop the scroll and passionate about using your creative skills to connect with the end user and compel them to take action. You embrace a broad range of design aesthetics and love to innovate, yet your design choices are informed by data and you know how to design within brand guidelines. Qualifications - 2+ years of experience designing direct response creative; emails, digital ads, landing pages, and other digital acquisition user experiences. - An online portfolio demonstrating a diverse range of creative, ideally including email and brand design as well as other direct response examples. - Bachelor's degree or higher in a relevant field. - Proficiency in Adobe Creative Suite, MS Office Suite & Google Suite. - Experience using AI tools to increase efficiency and output volume. - Eager to learn on the job and proactively gain insights to inform design decisions. - Strong project management and organizational skills, with the ability to multitask and meet tight deadlines. - Ability to produce high volumes of work efficiently in a remote team-oriented environment. - Excellent communication and presentation skills: especially the ability to articulate your creative choices to a non-creative audience. - Familiarity with online marketing performance KPI and metrics and how to understand them. Requirements - Leverage AI content and collaborate with human writers to concept and design high-quality, engaging creative that test hypotheses, drive business results, and provide insights about our audiences. - Utilize skills in video production, editing, and motion graphics to create compelling, eye-catching visual communications that resonate with our target audience for a range of channels including email, Meta, Tiktok, display, native and more. - Support Brand design needs as business priorities require. - Lean into discussions with stakeholders to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps reach channel goals. - Actively participate in group discussions and brainstorming sessions; be fully engaged, provide value, and stay solutions-oriented. - Build strong relationships with fellow members of the Creative Team; share your ideas generously, support fellow team members as necessary, and celebrate their victories. - Work on multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines. - Adhere to all production processes, and help determine ways to improve current processes and/or create new ones. - Embrace AI tools with proactive curiosity, exploring and finding time-saving solutions that you can share with the team. - Take ownership in all your projects; be proactive in finding solutions to keep moving them forward. - Ensure all projects are on brand and compliant to regulatory and legal requirements. - Immerse yourself in each advertising channel to understand the targeting, user mindset, competitive landscape, and best practices. Harness these insights to craft powerful, channel-specific creative that resonates with users and drives results. - Lead the charge in digital design innovation by staying ahead of current trends, pinpointing test-worthy opportunities, and spearheading discussions to cultivate creative hypotheses for rigorous testing. Benefits - Hybrid and remote work opportunities. - 401 (k) with employer match. - Medical, dental and vision with HSA and FSA options. - Competitive vacation and sick time off, as well as dedicated volunteer days. - Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts. - Up to $5,250 paid back to you on eligible education expenses. - Pet care discounts for your furry family members. - Financial support in times of hardship with our Achieve Care Fund. - A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups.

• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling • Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI) • Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type • Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web) • Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)