Role Description The Performance Marketing Designer is a high-impact direct response design position on the Creative Team at Achieve, a leading financial services company. It offers a talented digital designer the opportunity to directly drive business growth and expand our team’s capabilities with innovative, highly engaging ads, emails, and other digital creative. You will have the opportunity to support Brand design needs. It is a remote position, although there may be meetings required at our San Mateo, CA and/or Tempe AZ offices. This role demands someone who is part designer, part scientist, and part psychologist. You’ll spend each day collaborating with business stakeholders to understand business goals, and with other members of the creative team to concept and produce emails and ads to test data-driven hypotheses. You will help drive business results as well as valuable insights about our audiences. To succeed in this role, you need to be experienced in designing to stop the scroll and passionate about using your creative skills to connect with the end user and compel them to take action. You embrace a broad range of design aesthetics and love to innovate, yet your design choices are informed by data and you know how to design within brand guidelines. Qualifications - 2+ years of experience designing direct response creative; emails, digital ads, landing pages, and other digital acquisition user experiences. - An online portfolio demonstrating a diverse range of creative, ideally including email and brand design as well as other direct response examples. - Bachelor's degree or higher in a relevant field. - Proficiency in Adobe Creative Suite, MS Office Suite & Google Suite. - Experience using AI tools to increase efficiency and output volume. - Eager to learn on the job and proactively gain insights to inform design decisions. - Strong project management and organizational skills, with the ability to multitask and meet tight deadlines. - Ability to produce high volumes of work efficiently in a remote team-oriented environment. - Excellent communication and presentation skills: especially the ability to articulate your creative choices to a non-creative audience. - Familiarity with online marketing performance KPI and metrics and how to understand them. Requirements - Leverage AI content and collaborate with human writers to concept and design high-quality, engaging creative that test hypotheses, drive business results, and provide insights about our audiences. - Utilize skills in video production, editing, and motion graphics to create compelling, eye-catching visual communications that resonate with our target audience for a range of channels including email, Meta, Tiktok, display, native and more. - Support Brand design needs as business priorities require. - Lean into discussions with stakeholders to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps reach channel goals. - Actively participate in group discussions and brainstorming sessions; be fully engaged, provide value, and stay solutions-oriented. - Build strong relationships with fellow members of the Creative Team; share your ideas generously, support fellow team members as necessary, and celebrate their victories. - Work on multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines. - Adhere to all production processes, and help determine ways to improve current processes and/or create new ones. - Embrace AI tools with proactive curiosity, exploring and finding time-saving solutions that you can share with the team. - Take ownership in all your projects; be proactive in finding solutions to keep moving them forward. - Ensure all projects are on brand and compliant to regulatory and legal requirements. - Immerse yourself in each advertising channel to understand the targeting, user mindset, competitive landscape, and best practices. Harness these insights to craft powerful, channel-specific creative that resonates with users and drives results. - Lead the charge in digital design innovation by staying ahead of current trends, pinpointing test-worthy opportunities, and spearheading discussions to cultivate creative hypotheses for rigorous testing. Benefits - Hybrid and remote work opportunities. - 401 (k) with employer match. - Medical, dental and vision with HSA and FSA options. - Competitive vacation and sick time off, as well as dedicated volunteer days. - Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts. - Up to $5,250 paid back to you on eligible education expenses. - Pet care discounts for your furry family members. - Financial support in times of hardship with our Achieve Care Fund. - A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups.

• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling • Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI) • Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type • Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web) • Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)

• Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns • Oversee client and vendor relationships and manage significant media budgets • Drive customer acquisition and engagement initiatives • Collaborate with cross-functional stakeholders to achieve business objectives • Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display • Develop and implement comprehensive paid digital media strategies • Analyze campaign performance using tools like Google Analytics or Adobe Analytics • Lead, mentor, and develop digital media managers, analysts, and specialists.

Role Description WEKA is redefining data infrastructure for the AI era. As we scale in a rapidly changing market, we're looking for a Director of Demand Generation to own the end-to-end campaign engine that fills our pipeline: building, launching, and optimizing integrated, multi-channel campaigns. This is a campaigns-first leadership role. You're not just buying media or managing a few accounts — you're the architect of WEKA's campaign calendar and campaign playbook: what launches, when, to whom, through which channels, and how it's measured. You'll own the budget, the agency relationships, the campaign architecture, and the numbers. If you're passionate about building modern B2B marketing programs, thrive in high-growth environments, and love turning strategy into measurable business outcomes, this is an opportunity to make a lasting impact at one of the fastest-growing AI infrastructure companies in the world. What You'll Own - Integrated Campaign Strategy & Execution - Own WEKA's end-to-end campaign engine: the campaign calendar, campaign briefs, launch planning, content and post-campaign retros — from concept through pipeline impact. - Build multi-channel campaign architectures that combine paid media, email/nurture, webinars, content syndication, content, events, and organic/social into a single coordinated launch — not disconnected channel-by-channel pushes. - Translate WEKA's vertical ABM cluster model (NeoCloud, Life Sciences, FinServ, Manufacturing, Sovereign) into repeatable campaign playbooks per cluster: consistent structure, messaging, timing, and measurement that can be launched and re-launched at scale. - Continuously identify and stand up campaigns for new verticals/clusters as WEKA's ICP expands. - Run a disciplined campaign operating rhythm — briefing, creative/content requests, QA, launch, mid-flight optimization, and retro — in partnership with Product Marketing, Field Marketing, and Corporate Marketing. - Balance always-on cluster campaigns with targeted 1:1 account plays for strategic must-win accounts, knowing when each model applies. - Own the campaign performance narrative: which campaigns are working, why, and what to scale, pause, or kill. - Paid Media & Performance Marketing - Own the paid media strategy and budget as a core channel within the broader campaign mix — spanning paid social (LinkedIn, etc.), search, programmatic, content syndication, and retargeting. - Manage agency relationships and hold them to performance SLAs (cost-per-MQL, pipeline contribution, CARR influence) — including renegotiating or replacing underperforming partners. - Build and defend the media mix model: how budget flows across clusters, campaigns, and funnel stages. - Partner with Marketing Ops to ensure clean tracking, UTM discipline, and platform-to-CRM data integrity. - Pipeline & Attribution - Own demand gen's contribution to marketing-sourced and marketing-influenced pipeline against quarterly and annual targets. - Work inside WEKA's multi-touch attribution model (Bizible/Salesforce, migrating toward W-Shaped/Full-Path) to report sourced vs. influenced CARR by campaign and cluster. - Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL. - Evolve our scoring beyond individual leads — build and mature buying-group mapping and MQA (Marketing Qualified Account) scoring so cluster campaigns are measured on account-level engagement, not just single-contact MQLs. - Bring campaign-level ROI analysis (e.g. cost per sourced dollar, influenced CARR ratio) to monthly/quarterly business reviews. - Team & Cross-Functional Leadership - Build, lead, and develop a demand generation team (campaign managers, paid media specialists). - Partner closely with Field Marketing, Partner Marketing, Product Marketing, and Corporate Marketing to ensure every campaign is integrated across channels, not a standalone paid push. - Represent demand gen and the campaign roadmap in GTM Council and pipeline reviews with Sales leadership. Qualifications - 8+ years in B2B demand generation, with at least 3+ years at a Director level owning integrated campaign strategy end-to-end — calendar, briefs, launch, and retro — not just channel execution. - Proven ability to build and run multi-channel campaigns that combine paid media, nurture, webinars/events, and content syndication into a single coordinated program. - Direct experience running vertical or segment-based ABM campaigns at scale (not just 1:1 account plays). - Deep hands-on paid media experience: LinkedIn, Google Ads, programmatic, content syndication — including agency management and SLA enforcement. - Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible or equivalent multi-touch attribution, Marketo/HubSpot). - Experience in infrastructure, storage, data platform, or AI/ML tooling — enterprise or usage-based B2B tech strongly preferred. - A track record of turning ambiguous, high-growth marketing orgs into disciplined, campaign-driven demand engines. - Comfortable presenting campaign performance and pipeline ROI directly to sales and executive stakeholders. How We Work: The WEKA Way - We are Accountable: We take full ownership, always–even when things don’t go as planned. - We are Brave: We question the status quo, push boundaries, and take smart risks when needed. - We are Collaborative: True collaboration isn’t only about working together; it’s about lifting one another up to succeed collectively. - We are Customer Centric: Our customers are at the heart of everything we do. Equal Opportunity Statement WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Why Join WekaIO? Weka IO is a leading provider of AI infrastructure software, working with some of the best known AI model developers, inference providers, NeoClouds/Hyperscalers, as well as the biggest enterprises. This is a unique opportunity to build a critical function from the ground up at a fast-growing, innovative company.