• Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels • Design, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyond • Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead quality • Collaborate with CX and Product teams to support upsell and expansion initiatives • Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages • Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives • Work with technology, referral and consulting partners on co-marketing and partner-led demand programs • Track, analyze and report on weekly and monthly demand generation and lifecycle KPIs • Bring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting • Craft content that attracts, engages, and converts North American ecommerce audiences • Launch and manage email and outreach workflows via HubSpot and Lemlist • Run ABM activations, direct mail, and gifting programs that make sure prospects remember us • Build and maintain automation flows across HubSpot and Lemlist • Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync • Keep our Notion marketing board aligned with deadlines, owners, and deliverables • Proactively scout and test new tools that push efficiency and creativity • Partner closely with our design team to brief and QA assets • Collaborate with our Head of Demand Generation to align narratives across regions • Drive engagement within the CX Collective community in North America • Build and optimize ABM landing pages and personalized outreach flows • Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas • Measure and report performance across channels, tracking how campaigns influence pipeline and deals • Continuously test, analyse, and optimize targeting, messaging, and creative • Maintain strong data hygiene, enrichment, and operational workflows to ensure flawless execution

• You'll own the complete growth marketing function from strategy through execution, with a strong emphasis on content creation and customer storytelling. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. • Writing and publishing content, case studies, and customer success stories • Creating segmented customer newsletters that deliver value and showcase wins from our community • Partnering with Customer Success to surface and promote customer stories, testimonials, and faces from our customer base • Scheduling social content that highlights customer voices, product updates, and thought leadership • Collaborating with cross-functional partners to create webinar decks and schedule dry runs • Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels • Contributing to the planning and execution of our annual customer conference, from pre-event marketing to on-site activation to post-event follow-up • Meeting with sales to discuss pipeline metrics and conversion rates • Writing landing page copy for an upcoming product launch • Creating monthly performance reports and presenting insights to leadership • Jumping into Canva to create banners, social graphics, and customer spotlight assets

• Define and own the overall marketing and growth strategy aligned to business goals and product launches. • Develop clear, actionable marketing roadmaps that can be executed by junior and mid-level marketers. • Establish marketing priorities, channels, and KPIs with a strong focus on ROI and sustainable growth. • Provide strategic oversight across brand, digital marketing, content, and campaign planning. • Collaborate closely with founders and senior stakeholders to align marketing with commercial objectives. • Build, mentor, and guide the marketing function as the business scales. • Evaluate performance, optimise spend, and ensure marketing investment delivers measurable impact. • Future-proof the marketing function by implementing scalable systems, processes, and frameworks.