• You'll own the complete growth marketing function from strategy through execution, with a strong emphasis on content creation and customer storytelling. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. • Writing and publishing content, case studies, and customer success stories • Creating segmented customer newsletters that deliver value and showcase wins from our community • Partnering with Customer Success to surface and promote customer stories, testimonials, and faces from our customer base • Scheduling social content that highlights customer voices, product updates, and thought leadership • Collaborating with cross-functional partners to create webinar decks and schedule dry runs • Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels • Contributing to the planning and execution of our annual customer conference, from pre-event marketing to on-site activation to post-event follow-up • Meeting with sales to discuss pipeline metrics and conversion rates • Writing landing page copy for an upcoming product launch • Creating monthly performance reports and presenting insights to leadership • Jumping into Canva to create banners, social graphics, and customer spotlight assets

• Define and own the overall marketing and growth strategy aligned to business goals and product launches. • Develop clear, actionable marketing roadmaps that can be executed by junior and mid-level marketers. • Establish marketing priorities, channels, and KPIs with a strong focus on ROI and sustainable growth. • Provide strategic oversight across brand, digital marketing, content, and campaign planning. • Collaborate closely with founders and senior stakeholders to align marketing with commercial objectives. • Build, mentor, and guide the marketing function as the business scales. • Evaluate performance, optimise spend, and ensure marketing investment delivers measurable impact. • Future-proof the marketing function by implementing scalable systems, processes, and frameworks.

At DigitalGenius (DG), we build AI Agents to transform customer experience for ecommerce brands. With our proprietary approach to agentic AI, we’re building the next generation of CX - and have a clear path to category leadership. We’re looking for thoughtful, ambitious, and execution-focused people to join our team and help us scale. DG is a global company with offices in London and New York, and team members across the world. Our customers include leading brands such as Clarins, On, AllSaints, Scentbird, Beauty Pie, and Caraway Home. We’re now looking for an ambitious Growth Marketer to lead our commercial growth in North America - a critical market for the business. This is a hands-on, high-impact opportunity to own regional marketing execution and directly influence pipeline and revenue. Description The Growth Marketer will be the voice and engine of marketing in North America. You’ll be responsible for building pipeline that translates into revenue, working closely with the US sales team and reporting directly to our VP of Marketing. You’ll help shape our go-to-market strategy, grow brand presence, and expand our US footprint in a fast-paced, high-growth environment. This is an individual contributor role with high ownership (not a people-management position), ideal for someone who wants real accountability, visibility, and impact. You’ll turn strategy into fully executed, data-driven, AI-powered campaigns across every touchpoint. From ABM and personalized outreach to community growth and automation, you’ll be the engine behind our GTM execution in the region. This role is for a doer with brains - someone who thrives at the intersection of automation, storytelling, and GTM systems. 📍 Ideally based in the US East Coast (or overlapping hours). What success looks like In your first 6-12 months, success in this role looks like: - Consistent, measurable pipeline contribution in North America - A fully operational ABM motion aligned with sales on Tier 1 enterprise accounts - Clear attribution and reporting from campaigns → pipeline → revenue - Strong brand presence and engagement within the North American CX community What you’ll do 1. Campaign Execution - Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting - Craft content that attracts, engages, and converts North American ecommerce audiences - Launch and manage email and outreach workflows via HubSpot and Lemlist - Run ABM activations, direct mail, and gifting programs that make sure prospects remember us 2. Marketing Automation & Tooling - Build and maintain automation flows across HubSpot and Lemlist - Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync - Keep our Notion marketing board aligned with deadlines, owners, and deliverables - Proactively scout and test new tools that push efficiency and creativity 3. Content & Collaboration - Partner closely with our design team to brief and QA assets - Collaborate with our Head of Demand Generation to align narratives across regions - Drive engagement within the CX Collective community in North America 4. ABM & Sales Alignment - Build and optimize ABM landing pages and personalized outreach flows - Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas 5. Reporting & Optimization - Measure and report performance across channels, tracking how campaigns influence pipeline and deals - Continuously test, analyse, and optimize targeting, messaging, and creative - Maintain strong data hygiene, enrichment, and operational workflows to ensure flawless execution Who this role is perfect for This role is ideal if you: - Love being close to revenue and sales outcomes - Prefer execution and ownership over theory and layers of approval - Enjoy building scalable systems, not just one-off campaigns - Want autonomy, trust, and accountability in a fast-growing SaaS business Why join DigitalGenius - Real ownership and visibility in a key growth market - A passionate, collaborative global team with plenty of room to grow - A culture that values creativity, experimentation, and accountability - Competitive salary and benefits

• Support creation of the long-term MarketPoint strategy/future state by developing high-quality, Board-ready deliverables that clearly frame organizational objectives, issues/challenges, and articulate compelling, insightful findings, conclusions, and recommendations • Manage work stream(s) within a single engagement; including performing research and analysis, conducting interviews, working sessions, and report-outs with leaders across the company, and documenting key ideas and actions to drive follow-up actions • Conducts independent analysis and modeling to help team identify new growth avenues of opportunity and helps present actionable findings • Support conversion of strategic plan into initiatives for execution and inspire others to embrace and advance the strategy as it evolves and is executed • Assist MarketPoint leadership in communicating value and impact of MarketPoint initiatives to broader Humana organization