Intiveo

• Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets • Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations • Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly • Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence • Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event • Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up • Co-develop event-specific call campaigns and outreach sequences with the SDR Lead • Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site • Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline • Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation • Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation • Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments • Manage field marketing budget with discipline, tracking spend against pipeline outcomes

• Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels • Design, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyond • Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead quality • Collaborate with CX and Product teams to support upsell and expansion initiatives • Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages • Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives • Work with technology, referral and consulting partners on co-marketing and partner-led demand programs • Track, analyze and report on weekly and monthly demand generation and lifecycle KPIs • Bring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next