Title: Copywriter Location: Los Angeles United States Job Description: 35026 We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Job Summary The Copywriter is responsible for concepting, writing, and editing direct-response and marketing copy across multiple formats, including ads, email, direct mail, landing pages, social media, websites, and sales materials. This role supports both B2C and B2B initiatives, partnering closely with designers and cross-functional teams to develop effective, on-brand campaigns that meet client goals. This position contributes to creative concepting, ensures adherence to brand voice and legal guidelines, and brings strong familiarity with digital media and advertising. Analyzes performance metrics and support testing to optimize creative effectiveness and capture actionable learnings. Essential Job Functions - Consult with clients and internal stakeholders to scope content needs and clarify business objectives across B2C, B2B, and B2B2C/agent audiences. - Write, edit, and fact-check marketing and advertising copy across channels, ensuring accuracy, legal compliance, and adherence to brand or agent voice guidelines. - Analyze campaign and business performance reports to optimize creative effectiveness and inform future copy approaches. - Collaborate closely with designers and broader agency teams on ideation, concept development, and execution of integrated campaigns. - Support digital testing initiatives, applying learnings from performance data to continuously improve messaging and results. - Provide timely status updates and maintain clear, proactive communication with clients and internal partners to ensure alignment and successful delivery. Education Requirements - High School Diploma or equivalent required. Bachelors degree in relevant field preferred. Experience Requirements - 5+ years’ experience creating performance advertising and marketing copy for an agency, media company, or national brand. - Experience and successful track record of collaborating in cross-functional organizations and within creative teams (designers, agencies). - A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required. Physical Actions Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel. Benefits - Farmers offers a competitive salary commensurate with experience, qualifications and location. o CA Only: $81,375 - $137,940 o CO Only: $76,275 - $119,350 o HI/IL/MN/VT Only: $76,275 - $127,490 o MA Only: $76,275 - $127,490 - o MD Only: $76,275 - $127,490 o DC/NJ/NY/OH Only: $76,275 - $137,940 o Albany County, NY/Cleveland, OH: $81,375 - $119,350 o WA Only: $80,168 - $144,875 - Bonus Opportunity (based on Company and Individual Performance) - 401(k) - Medical - Dental - Vision - Health Savings and Flexible Spending Accounts - Life Insurance - Paid Time Off - Paid Parental Leave - Tuition Assistance Job Location(s): R_US - United States Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly. Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages. • Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance. • Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language. • Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients. • Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences. • Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels. • Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling. • Write and refine SEO-conscious content to support organic traffic and discoverability. • Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards. • Adapt messaging for different audiences, formats, and stages of the funnel. • Deliver with speed through AI augmentation. • Incorporate feedback from stakeholders and iterate quickly while maintaining content quality. • Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement. • Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling. • Collaborate with brand and media teams to deliver an integrated approach to client success.

• Write high-performing UGC scripts for paid social campaigns across TikTok, Meta, and other short-form platforms • Develop social-first concepts, hooks, ad angles, and video structures designed for conversion • Collaborate with creative strategists, editors, creators, and media buyers to improve ad performance • Adapt messaging quickly based on performance insights and creative testing results • Contribute to organic social content ideation where needed

Role Description We are looking for a Freelance Senior Copywriter with 5-7 years’ experience in pharma advertising, marketing, or marketing communications. You will concept and develop brand campaigns and write copy for a variety of digital marketing tactics for pharma clients. Relevant experience and ability to quickly decipher marketing assignments for complex clients is required. - Develop concepts and collaborate with art directors to produce creative campaign and project ideas for various clients - Create ideas and write copy for digital and print marketing materials, including websites, presentations, brochures, promotional videos, conference and event themes/booths, and brand/product positioning and messaging decks - Understand and apply brand goals, positioning, and market conditions to the work - Craft message matrices to bring brand positioning to life in customer-facing copy that highlights the brand’s story and its key benefits - Develop a sound knowledge of clients' products, competitors, and target audiences - Present work to internal teams and to clients - Ability to work with the Strategy and Content team to develop content audits that lead to content strategy recommendations - Incorporate ideas and make revisions in response to feedback from supervisors, account team, and clients - Work collaboratively with creative leads, account team, and project management to deliver work at a high level - Be responsible for monitoring and follow-through of work on all assigned projects within established timelines - Must be detail-oriented and proof own work to keep quality assurance across projects Qualifications - 5-7 years of related work experience in pharma advertising - The ability to write skillfully across multiple channels, including print (Sales Brochures, Print Ads, Infographics), online video, and digital (websites, online banners, social media, etc.) - Strong conceptual skills, as demonstrated by your portfolio of work - The ability to dive into complex science and technologies and glean key ideas and information to convey to target audiences that meet the objective - Understanding of and expertise in pharma copy requirements: claims, references, research, and copy that meets the requirements of the FDA and client med/reg/legal review - An understanding of agency and creative collaboration processes - Ability to present and sell an idea to internal teams and clients - Proficiency in Microsoft Office suite, Adobe Acrobat, and Google Suite tools Requirements - Reports To: Associate Creative Director, Copy Benefits - Estimated hourly range for this position is $85 - $100 USD - Eligible to participate in a discretionary bonus program, subject to the rules governing the plan - Health benefits - 401K retirement with a generous company match and immediate vesting - Flexible time off A Note to Candidates It has come to our attention that some candidates are being contacted by individuals falsely claiming to represent CG Life. Please note that all official communications from CG Life will come from an email address ending in @cglife.com. If you are contacted by anyone using a different domain, please consider it fraudulent. CG Life will never ask candidates to pay fees or share financial information at any stage of the hiring process. This job posting is intended for direct applicants only; please, no outside recruiters.