• Own the full marketing tech stack: HubSpot, Clay, Knock, Smartlead, Influ2, Gong Engage, and whatever we add next • Architect account and contact scoring models: company fit, company intent, contact fit, contact intent • Operate and keep updating the model • Track accounts from cold to decision in HubSpot and Salesforce • Ensure data quality, contact coverage, and firmographic accuracy across the database • Activate intent signals from various sources • Create clearly designed sorting systems for BDR engagement • Build the infrastructure for dark funnel visibility • Manage sub-qualified nurture workflows • Develop reporting infrastructure for funnel metrics • Help define and maintain marketing’s attribution modeling • Automate signal-based campaigns • Manage event marketing automation and re-engagement workflows • Surface account history at engagement points • Route intelligence into Salesforce and Gong before calls • Extract insights weekly for stakeholder updates.

• Provides support in collecting and organizing information required for preparation of user manuals, training materials, installation guides, proposals, and reports. • Edits functional descriptions, system specifications, user manuals, special reports, or any other customer deliverables and documents. • Provides support in performing financial and administrative tasks. • Under general supervision, is responsible for preparing and/or maintaining systems, programming, and operations documentation, procedures and methods. • Maintains a current internal documentation library. • Provides or coordinates special documentation services as required.

• be a key analytical partner to our Marketing organization • contribute to how Marketing understands its own performance • support data-informed decision making across campaigns and channels • help shape the data foundations that underpin our AI and automation capabilities • work closely with Growth Marketing, Corporate Marketing, Revenue Operations, Finance, and Data Engineering

• Define how Marketing understands its own performance • Influence investment decisions at the leadership level • Shape the data foundations that underpin our AI and automation capabilities • Work closely with Growth Marketing, Corporate Marketing, Revenue Operations, Finance, and Data Engineering bringing strategic thinking, deep marketing expertise, and the ability to turn complex data into clear recommendations