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Reco

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Marketing Automation, Analytics Manager

Data AnalystData AnalystFull TimeRemoteSeniorTeam 51-200Since 2020H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglishSQL

Job Description

Marketing Automation, Analytics Manager

Reco

• Own the full marketing tech stack: HubSpot, Clay, Knock, Smartlead, Influ2, Gong Engage, and whatever we add next • Architect account and contact scoring models: company fit, company intent, contact fit, contact intent • Operate and keep updating the model • Track accounts from cold to decision in HubSpot and Salesforce • Ensure data quality, contact coverage, and firmographic accuracy across the database • Activate intent signals from various sources • Create clearly designed sorting systems for BDR engagement • Build the infrastructure for dark funnel visibility • Manage sub-qualified nurture workflows • Develop reporting infrastructure for funnel metrics • Help define and maintain marketing’s attribution modeling • Automate signal-based campaigns • Manage event marketing automation and re-engagement workflows • Surface account history at engagement points • Route intelligence into Salesforce and Gong before calls • Extract insights weekly for stakeholder updates.

Job Requirements

  • 4+ years experience
  • Deep hands-on experience with HubSpot (required)
  • Salesforce familiarity is a strong plus
  • You have built scoring models, not just configured someone else's
  • Experience with intent data platforms: ZoomInfo, TechTarget, G2, or equivalent
  • Proficiency with Clay or similar enrichment tooling
  • You understand sequencing tools and have built or managed outbound cadences
  • Comfort with basic data work: SQL is a plus, but you need to be able to manipulate data and build reports without waiting on an analyst
  • You have worked closely with BDR and sales teams and understand what they actually need from the marketing systems
  • You think in workflows, not one-off tasks
  • If you built something once, you documented it.

Benefits

  • None specified

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