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Analista III de Redes Sociais
Location
Brazil
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Analista III de Redes Sociais
Grupo Boticário
• Desenvolver e implementar estratégias de conteúdo para as redes sociais, definindo objetivos, público-alvo e KPIs; • Desenvolver e implementar estratégias de conteúdo (*always-on* e campanhas), definindo KPIs, público-alvo e calendários editorais, sempre otimizando a presença nas plataformas para alcançar os objetivos de marca. • Monitorar tendências e realizar pesquisas de mercado/concorrência para identificar *insights* e oportunidades, utilizando ferramentas de *social listening*. • Gerenciar o relacionamento estratégico com influenciadores e celebridades (e seus empresários), garantindo entregas autênticas que conectem com o DNA da marca. • Brifar e liderar agências parceiras, garantindo o alinhamento estratégico, a qualidade das entregas e a performance das ações junto aos stakeholders. • Monitorar, analisar e otimizar a performance das redes sociais, gerando relatórios periódicos com análises críticas de KPIs e recomendações estratégicas para melhoria contínua. • Participar ativamente de comitês de comunicação, trazendo *insights* baseados em dados para o alinhamento da estratégia global. • Gerenciar o orçamento de marketing (*budget*) das redes sociais, buscando sempre o melhor custo-benefício para as iniciativas.
Job Requirements
- Formação: Ensino superior completo em Publicidade & Propaganda, Marketing, Comunicação Social, Jornalismo ou áreas afins;
- Experiência: Sólida bagagem prévia com planejamento de conteúdo *social-first*, gestão de *squads* de influenciadores e interface com agências parceiras;
- Visão Estratégica: Visão 360º dos pontos de contato com o consumidor, com capacidade de colocar o cliente no centro para construir uma comunicação relevante, assertiva e de forte impacto;
- Ferramentas de IA: Habilidade com ferramentas de Inteligência Artificial para otimização de fluxos de trabalho e inteligência de conteúdo, com foco no uso do Gemini;
- Tech & Analytics: Domínio do pacote Google Workspace (Docs, Sheets e Slides) para construção e defesa de apresentações estratégicas;
- Perfil Comportamental: Postura proativa, olhar refinado para detalhes, forte senso de dono e capacidade de mobilizar e influenciar times multifuncionais para gerar valor em conjunto;
- Tendências: Mindset de aprendizado contínuo e olhar atento às dinâmicas, formatos criativos e *trends* das redes sociais em tempo real;
- Diferenciais: Domínio em ferramentas de *Social Listening* e monitoramento de dados de redes (preferencialmente **Sprinklr**).
Benefits
- Aqui, sua **Saúde** é prioridade
- . Plano médico e odontológico
- . Auxílio medicamentos
- . Vale saúde para familiares
- . Sessões de psicoterapia gratuitas
- . Telemedicina e 2ª opinião médica
- . Vacina da gripe gratuita
- . Programas de cuidado com a saúde
- Para cuidar da sua **Alimentação**
- . Vale refeição ou restaurante local (conforme modelo de trabalho)
- . Vale alimentação
- . Vale alimentação de Natal
- Garantindo Bem-Estar e Qualidade de Vida em todos os aspectos da vida**
- . Plano de academias e estúdios de atividade física
- . Auxílio home office (modelos de trabalho híbrido e remoto)
- . Plano de saúde para pets
- . Day off de aniversário
- . Desconto de até 40% em nossos produtos
- . Associação para colaboradores (convênios e parcerias, loja multimarcas, academias total pass, cursos e muito mais!)
- . Programa de viagens e hospedagens
- Para a **Família**, nosso bem mais precioso
- . Auxílio educação infantil
- . Crédito nutrição infantil
- . Auxílio babá
- . Auxílio material escolar
- . Orientação jurídica, psicológica e social
- . Apoio para pais atípicos
- . Licença parental estendida (180 dias para mães e 120 dias para pais)
- Mobilidade **para sua jornada presencial
- . Vale Transporte e Estacionamento (modelos híbrido e presencial)
- Seguridade **para proteção e tranquilidade financeira
- . Seguro de Vida
- . Apoio ao falecimento de pais
- . Previdência Privada
- . Empréstimos consignados
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