• Get obsessed with the customer. Talk to SMB owners, watch them work, mine the signal sitting in our millions of existing users — find the problem they actually have, not the one that's convenient for us. • Run on hypotheses, not opinions. Form a sharp bet, design the test, read the result honestly even when it stings, move. • Own the funnel and the money. Activation, conversion, retention, monetization — know the numbers cold and push them yourself. • Turn mess into a thing worth building. Insight is cheap; a sharp, buildable product decision is not. • Build alongside your engineers, not above them. Prototype with AI tools — v0, Cursor, Lovable, whatever's fastest — and fix your own interface instead of filing a ticket for it. • Ship in days, not quarters. Idea to something real in front of a user in about a week. Then do it again. • Bring the energy that makes people want to build with you. This is the job where 'it's just a job' gets you replaced.

• Translate strategy and research into actionable requirements using the jobs-to-be-done framework to prioritize the workflows that matter most for GovCon customers • AI-assisted product development through multi-agent workflows, rapid iteration, and clear quality review with fast decision-making in a fusion delivery model where framing, PRD development, prototyping, and iteration happen at speed alongside development • Develop and drive a forward-looking roadmap for AI-first GovCon ERP capabilities that strengthen Unanet’s long-term moat in GovCon through vertical data, workflow depth, and compliance • Track competitive and market developments in GovCon and feed that insight back into roadmap, positioning, and moat-building decisions • Strong cross-functional communication, collaboration and execution promoting launch readiness and post-launch learning and expansion • Define success metrics, evaluation approaches, and feedback loops for LLM- and agent-driven experiences, including human-in-the-loop validation where needed • Own your domain, presenting information and responding to questions from internal and external stakeholders • Help evolve how Product works in an AI-first organization modeling strong use of AI in day-to-day work

• Own the product strategy and roadmap for PMM, ensuring it aligns with Percona's overall product vision. • Work directly with customers and the community to understand their challenges, validate ideas, and identify new product opportunities. • Conduct market research and competitive analysis to help shape product direction. • Translate customer problems into clear product requirements and priorities. • Work closely with Engineering, Design, Documentation, Marketing, and Customer Success to deliver outstanding product experiences. • Prioritize features and make informed trade-offs based on customer value, engineering effort, and strategic goals. • Define success metrics and use customer feedback, product telemetry, and usage data to guide product decisions. • Collaborate closely with engineering throughout the entire product lifecycle, from discovery to release. • Represent PMM internally and externally through blog posts, webinars, conferences, customer meetings, and community engagement. • Help drive the adoption of PMM across the open source community and enterprise organizations.

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites. • Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention. • Establish website KPIs and measure success against business objectives. • Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys. • Identify market opportunities through customer research, analytics, industry trends, and competitive analysis. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Own the CMS platform strategy, capabilities, governance, and content publishing experience. • Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency. • Define requirements and prioritization for CMS enhancements and integrations. • Ensure content experiences support business goals while maintaining brand consistency and compliance requirements. • Own the end-to-end ecommerce funnel and conversion strategy across digital properties. • Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Define product requirements, user stories, success metrics, and acceptance criteria. • Own and prioritize the product backlog to ensure alignment with strategic objectives. • Lead cross-functional teams through discovery, planning, development, launch, and optimization. • Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines. • Participate in Agile ceremonies and ensure successful execution of roadmap commitments. • Utilize quantitative and qualitative research to guide product decisions. • Monitor website, funnel, customer behavior, and business performance metrics. • Develop business cases and recommendations supported by data and customer insights. • Create and communicate product performance updates to stakeholders and leadership. • Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams. • Align stakeholders around product vision, priorities, and outcomes.