contact@electrical-engineering-morocco.com
Product Manager – Website & Commerce Experience
Location
United States
Posted
5 days ago
Salary
$70 - $75 / hour
Seniority
Lead
Job Description
Product Manager – Website & Commerce Experience
Electrical Engineering Morocco
• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites. • Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention. • Establish website KPIs and measure success against business objectives. • Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys. • Identify market opportunities through customer research, analytics, industry trends, and competitive analysis. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Own the CMS platform strategy, capabilities, governance, and content publishing experience. • Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency. • Define requirements and prioritization for CMS enhancements and integrations. • Ensure content experiences support business goals while maintaining brand consistency and compliance requirements. • Own the end-to-end ecommerce funnel and conversion strategy across digital properties. • Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Define product requirements, user stories, success metrics, and acceptance criteria. • Own and prioritize the product backlog to ensure alignment with strategic objectives. • Lead cross-functional teams through discovery, planning, development, launch, and optimization. • Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines. • Participate in Agile ceremonies and ensure successful execution of roadmap commitments. • Utilize quantitative and qualitative research to guide product decisions. • Monitor website, funnel, customer behavior, and business performance metrics. • Develop business cases and recommendations supported by data and customer insights. • Create and communicate product performance updates to stakeholders and leadership. • Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams. • Align stakeholders around product vision, priorities, and outcomes.
Job Requirements
- 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fin tech, or consumer technology
- Demonstrated experience owning website experiences, digital products, or ecommerce platforms
- Experience with CMS platforms such as Contentful is a Plus
- Experience with A/B testing and experimentation platforms
- Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
- Strong analytical skills with experience leveraging data to drive product decisions
- Excellent communication, stakeholder management, and collaboration skills.
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