Title: Demand Generation Specialist Location: Boston United States Job Description: Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf." Because that's exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined - as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports lead-to-MQL programs and website optimization by executing nurture campaigns, maintaining marketing workflows, and helping improve conversion performance across email, web, and automation channels. This role is a remote role, occasional travel may be required as part of this role. Key Responsibilities - Build, launch, and maintain nurture campaigns across email, chat, and related automation programs. - Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems. - Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors. - Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly. - Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables. - Partner with Product Marketing to update website copy, campaign pages, and content offers as needed. - Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion. - Run tests on emails, landing pages, and forms; track results and share recommendations. - Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders. Requirements - 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support - Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus - Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay) - Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation - Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity) - Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages) - Organized, detail-oriented, able to manage multiple requests and timelines - Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies - Comfortable pulling reports and QA'ing data to spot issues or trends - FinTech/payments familiarity is a nice-to-have The base salary range for this position is budgeted for $66,960 to $78,750 with eligibility for an annual bonus and overtime. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of proven experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more! Our job titles may span more than one career level. All candidates are encouraged to apply. At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences. We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we're constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all. Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence

• Build integrated campaigns end-to-end for two to three priority verticals, from concept through channel execution. • Turn product marketing's positioning into campaign assets: ads, emails, webinars, landing pages, and outbound sequences SDRs can use. • Partner with product marketing, paid media, and sales to keep messaging consistent across every channel. • Own pipeline and conversion for your assigned industries, and report clearly on what's working and what isn't. • Keep the creative pipeline full: brief and ship new ad creative, webinar content, and nurture flows on a regular cadence.

• Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals. • Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs. • Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues. • Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending. • Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline. • Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up. • Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.

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